How to Use Instagram for Marketing a Business

How to Use Instagram for Marketing a Business

“How to Use Instagram for Marketing a Business” written by Mike Marko.

Not sure about how to use Instagram for marketing a business?

There was a time when Instagram was only considered as a way for the cool kids to pass the time.

Today, with more than 300 million active monthly users, it has become a platform where a business’ presence is no longer an option if they want to stay ahead (or keep up) with the competition.

Instagram has become a valuable tool for businesses to reach potential customers from all over the world.

With its heavy emphasis on visual content, it’s important to remember that marketing strategies implemented on Instagram are not the same as those on Facebook and Twitter.
In this article, we will discuss how to use Instagram for marketing a business to increase brand exposure and boost sales.

Successful Ways on How to Use Instagram for Marketing a Business

Many businesses hold the misconception that in order to properly market a business, one would need a huge amount of capital to be successful. While this used to be a fact for traditional advertising, the digital landscape has opened more opportunities for brands to expose themselves without breaking the wallet.

Social media is a good example of such an opportunity. Social media, with its wide reach to all corners of the globe, has enabled businesses to engage with people they would otherwise not be aware of. Instagram is among those social media platforms.

Instagram is a social media network that is considered to one of the most powerful when it comes to allowing businesses to meet their online marketing objectives.
So let’s roll up our sleeves and get to business.

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Start with the Basics

If you have not yet created your Instagram account, there are two ways you can do it: by registering using an existing e-mail address or by connecting your Facebook account.
The account that will be created will initially be a personal one, and in order to switch to business profile, you will simply have to choose this option in Settings.

How to Use Instagram for Marketing a BusinessCreate Content

As Instagram is known to be a visual-centric platform, your content will be the key to your success. Being creative with your images and videos is a sure way to attract and engage followers. Ensure that your content contributes to your overall identity as a brand, and is relevant to your audience.

Interact with Other Instagram Users

If you’re on Instagram to market your business, keep in mind that communication plays another important part in your success.

Liking and commenting other people’s content gets you engaged with the community and noticed. It is a matter of fostering a two-way communication with your audience.
Don’t forget to acknowledge every engagement you receive, whether it be a comment or a like. Take the time to respond to every message and comment. Unanswered messages, questions, or inquiries can lead to bad impressions.


Liking a post is the easiest way to interact with your followers. To do this, just double tap the image that you saw or tap the heart sign under the posts. The heart option is a way to express your appreciation to the posts or image.


Commenting on a post allows you to say your thoughts regarding the post. You can say anything you want, but ensure that you retain your brand’s voice throughout.
To make a comment on a post, just tap the icon beside the heart sign. Once the comment box appears, type away!


Tagging of users is usually done if you want to notify them about a certain announcement or news.

To tag a user in your post, tap the Tag People option before uploading the photo. This is an effective way of informing your customers if you have exclusive deals or promo.


Mentioning is also an effective way to notify a user about your post. This is commonly used when you reply to a certain post.

To mention your customers, just type the @ symbol followed by their username.

Direct message

Lastly, you can communicate with your customers on Instagram using a direct message. Tapping the icon on the upper right corner of your screen will give you an option to send a message.

Direct messages are used whenever a conversation contains confidential or important information that both parties would prefer to keep private.

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Effective Advertising

One of the main reasons that businesses maintain a heavy presence on Instagram is because it contains different paid features that are useful for marketing to a more targeted audience.

The ad formats that can be used on Instagram are:

How to Use Instagram for Marketing a Business1. Photo Ads

Photo ads are just like an ordinary Instagram post but with a label announcing that it is “sponsored.” Photo ads are often distinguished by a “Learn more” button in the bottom-right corner.

Your photo ads will appear on the home screen of people who fall within your target audience.

2. Video Ads

These videos typically last a maximum of one minute and, like photo ads, are distinguished by a label announcing that it is “sponsored.” This also appears on the home screen of those who meet the criteria.

3. Carousel Ads

Carousel ads is a combination of multiple photo ads that allow users to swipe through them. This also comes with a “Sponsored” label.

Expose Your Business

When you start to market your business online, remember that it’s not simply about amassing the biggest number of followers. It’s about communicating with them and allowing them to see the value that your business can provide them.

If you’re not sure how to use Instagram for marketing a business, take a look at these different strategies to help guarantee business exposure to a larger audience.

Advertising Your Business Through Instagram Product Promotion1. Show Off Your Products and Services

To get noticed on Instagram, publish the best shots of your products or creative images showcasing the different services your business provides.

Eye-catching photos or videos is a foolproof way to impress both potential and existing customers.

2. Go Behind the Scenes

Many of your followers will anticipate pictures of how you made your products or do your services. Publishing pictures or videos of what goes on behind the scenes makes interesting content and provides answers to any concerns your followers may have.

Upload pictures or videos that will instigate curiosity about what your business has to offer.

3. Include Your Employees

Find time to also show appreciation to your employees because it’ll improve the image of your business and make you appear more relevant to your customers.
Consider uploading photos or videos that show the fun and hardworking side of your team.

How to Use Instagram for Marketing a Business4. Interact with Followers

Ask your followers to upload pictures of them with your product or anything that is related to your brand to encourage engagement.

If you are feeling particularly generous, why not make a contest out of it? This will ensure increased participation and will allow you to receive amazing user-generated content.
Don’t also be afraid to ask your followers for suggestions or ideas they may have regarding your products and services. Doing this will encourage your followers to interact with you more, knowing that their opinions are heard and valued.

5. Post Exclusive Deals or Promos

Giving away prizes can dramatically increase your engagement.

However, if you’re looking for a way to increase your sales, then posting about exclusive deals or promos will be the best option for you. Reasonable deals and promos would definitely increase your sales.

Ensure that you provide detailed instructions on how to get the exclusive deals.

Final Thoughts on How to Use Instagram for Marketing a Business

It’s no secret that with its millions of active monthly users, Instagram has become a powerful tool for businesses to reach consumers from all over the world.

However, ensuring success on the platform consist of more than just having an account. It’s about increasing your followers in a consistent and steady pace. But even doing so takes hard work and patience.

Publishing high-quality, visual content is the key to standing out in Instagram. As a business, it’s in your best interests to ensure that your content contributes to your brand identity. This will encourage followers to engage with your content. When this happens, foster an ongoing communication with them.

You can also consider using Instagram’s advertising features to boost your exposure and sales by reaching out to a more targeted audience. Aside from this, maintain a steady presence among your Instagram community by holding contests and offering exclusive deals. It’s vital that followers feel that they are valued and heard by the business.

If you have any further questions about how to use Instagram for marketing a business, feel free to leave them in the comment section below.

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you need help as to building business on Instagram, feel free to contact me and we’ll discuss how we can help you build your business presence online.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Engaging Questions to Ask Your Followers on Instagram
2. Advertising Your Business Through Instagram Product Promotion
3. How to Use Instagram for Business Marketing Effectively

How to Use Instagram for Marketing a Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want help marketing online, then check out our services at IM Consultant Services.

Article: How to Use Instagram for Marketing a Business

Also published on Medium.

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