7 Tips on How to Use a Facebook Business Page

Tips on How to Use Facebook Business Page

“7 Tips on How to Use a Facebook Business Page” written by Mike Marko.

Want to know how to use Facebook business page successfully?

If you want your business to easily reach more customers online, having a presence on Facebook should be your first move. Using Facebook makes it easier for your customers to interact with your business online.

Since Facebook is a platform with more than two billion monthly active users, it’s useful for all types of businesses. Even beginners can use the platform to convert page visitors to customers with relative ease.

That’s why having a Facebook business page is part of the Pervasive Presence™ system.

In this blog, we‘ll discuss and share tips on how to use Facebook business page to get more customers and grow your business.

Tips on How to Use a Facebook Business Page

Owning a successful business is about being able to use the available tools online to your advantage. This means you must be able to utilize various strategies to transform your business and ensure it is performing at its best on the Internet.

Maintaining a presence on Facebook is one of the strategies you should use to drive potential customers to your brand in the digital landscape. You can create your own Facebook business page today by following these simple tips.

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1. Avoid Using a Personal Profile to Promote Your Brand

When promoting your business, it’s important to avoid using a personal profile that will represent your business. Creating a personal profile for your brand limits your ability to take advantage of  the free tools provided by Facebook for businesses.

Having a Facebook business page will let you enjoy all the tools that come along with creating one. These tools are intended only for businesses, brands, and organizations, and work to ensure that potential customers can easily see your page’s updates.

It’s also important to keep in mind that creating a personal account to represent your business is against Facebook’s Terms of Service.

Creating Your Own Facebook Business Page

To get started, create a Facebook webpage and choose a category for your brand or product.

Then, choose the word “Website” in the category “drop-down” box.

Finally, type your business name and agree to the terms and conditions.

Get Started by Providing Necessary Information

Write your business description and create a unique Facebook URL for your page.

Be sure to upload a relevant and clear profile picture for your business, or you can use your logo.

Take note that you should avoid putting names, phone numbers or websites in your profile picture (these will be hard to read). Put this information under the “About” section of your page (or in the cover photo) instead.

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2. Post Photos and Videos to Your Timeline

The next thing you need to do is post photos and videos to your timeline.

Potential customers can easily view these through their feed.  This content is very beneficial as visual advertisements.

Post virtual content of your business that will capture the attention of your desired customers. You can use your content to bring your business to life, and go more in depth about what you have to offer.

3. Add a Call-to-Action (CTA) section

Facebook created a handy feature that helps your business have a higher chance of getting noticed. It’s the Call-to-Action (CTA) option, which asks your customer to perform a simple task.  

To manage your CTA, you’ll need to access your Page through Business Manager in order to see the call-to-action button.

You can choose one of these premade options:

  • Sign Up,
  • Shop Now,
  • Contact Us,
  • Book Now,
  • Use App,
  • Watch a Video, and
  • Play a Game.

You can then customize each CTA with a destination URL of your choice.

This is a great way for businesses to drive more traffic to their website or application.

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4. Determine the Ideal Timing for Your Posts

Posting frequently makes you look reliable and knowledgeable to potential customers.

However, posting more than twice a day may become overwhelming for a customer, and could cause them to unfollow your page (unless you are posting relevant content that is of interest).

When posting, determine the time when your posts generate more engagement by viewing the performance of your past posts. Schedule your next posts based on this time by clicking on the “Publishing tools” button on your page under the “Schedule post” section.

5. Make use of Facebook’s Targeting Tools

Facebook’s ability to target specific audiences will help your business by promoting it in a more individualistic way. Determining the desired audience for your business’ posts is one of the best actions to take.

Determine your criteria through the following:

  • Gender,
  • Relationship,
  • Location,
  • Language,
  • Interests, and
  • Age.

I recommend that you work on a target audience profile to get to know your audience.

You might also need to get familiar with Facebook Demographics to easily map out your target customers.

Once you determine who uses the platform and how it compares to your target audience, you can look at it at Facebook Audience Insights.

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6. Generate More Followers by Promoting Your Page

Creating an ad will help you generate more followers. Choose the audience you wish to target by looking at the platform’s demographics, as well as your budget.

Be careful with your audience targeting to ensure that your money is put to good use.

7. Measure the Improvements of Your Facebook Efforts

Use a social media report tool like HubSpot to track the progress of your page.

HubSpot is an inbound marketing software that will help your business attract visitors and acquire customers.

It is important to measure the improvements of your page to know which marketing strategy you need to adjust.

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Final Thoughts on Tips on How to Use a Facebook Business Page

In this blog, we shared with tips on how to use Facebook business page successfully. In order to jumpstart the growth of your business online, you should create and maintain a presence for it on Facebook’s platform.

You can use your Facebook business page to drive potential customers by ensuring that it is engaging, professional and accessible to all users.

As a recap, these are the tips you need to consider for your own Facebook business page:

  • Avoid creating a personal profile of your brand,
  • Post photos and videos to your timeline,
  • Add a call-to-action (CTA) section,
  • Determine the ideal timing for your posts,
  • Make use of Facebook’s targeting tools,
  • Generate more followers by promoting your page, and
  • Measure the improvements of your Facebook efforts.

If you find this blog informative or have further concerns about how to use Facebook business page, feel free to comment below.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”.  And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

Also check out the blog post, Complete Guide on Marketing Business on Facebook.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

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Suggested Articles:
1. Quick Guide on How to Create Facebook Fan Page
2. Uncovering the Best Inexpensive Facebook Advertising Strategy
3. Simple but Useful Facebook For Business Tips

7 Tips on How to Use a Facebook Business Page - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: 7 Tips on How to Use a Facebook Business Page

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