How to Start Twitter for Business Easy Guide

How to Start Twitter for Business Easy Guide

“How to Start Twitter for Business Easy Guide” written by Mike Marko.

Planning on using Twitter to grow your business?

Twitter is no longer a strictly social networking service, or a platform to express your thoughts and feelings. Instead, it has also become a medium for business owners to advertise and expand their brand.

At first, it may seem daunting to try and figure out how to utilize Twitter effectively. Feeling lost and confused as to how you can start marketing and use the tools to maintain momentum is not at all uncommon.

Many business owners have the same concerns, even those that have been present on the platform for some time.

In this blog post, I’ll share how to start Twitter for your business to help you get the most out of your Twitter business experience.

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Ways on How to Start Twitter for Business

Twitter’s 336 million monthly active users visit the site for various reasons. This traffic has not gone unnoticed by businesses who now want to get involved to reach these users.

Twitter offers a new and unique way to reach a broad, diverse and open-minded audience. It’s an open forum site where you can share your business ideas originally by using the platform’s tools.

If your business isn’t on Twitter, you’re missing out a great opportunity. Creating a presence on Twitter and advertising on it doesn’t have to be as hard as it may seem.

But before we jump into the discussion of how to start Twitter for your business, let’s briefly discuss what it has to offer your business.

What’s Twitter for Business

Twitter is a popular platform that helps market your business to your target audience. It offers various tools you can use to make promoting your brand and growing your business a whole lot easier.

Because it was created specifically for creating conversations, Twitter is the place to be to build connections with people important to your business. This is a great way to personally connect with potential customers and earn their trust.

So what do you do to start Twitter for your business and connect with these people?

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Use Hashtags

A hashtag creates a word link which allows your target audience to quickly find you as they are searching for similar businesses they are already interested in.

Use hashtags whenever you tweet something relevant to your business for it to be searchable. This helps to increase the visibility of your posts beyond your own followers, so it is important to use appropriate hashtags to get the best response.

To learn more about hashtags, check out the blog post, How to Use Hashtags on Twitter for Business.

Tweet Photos and Videos

Make use of the 4-photo limit to advertise your brand. This will grab the attention of your visitors and potentially convert them into customers.

Photos and videos are effective visuals to express what your business has to offer. Be sure that all of your advertisements are public so that Twitter users can find you.

For content ideas, check out Strategizing What to Post on Twitter Business and Ideas About What to Post on Twitter for Business.

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Twitter Chats

Hosting a Twitter chat to discuss your brand will make your business more visible and attractive. This is a great tool because it creates a more personal touch to your business.

Twitter chats occur when a group of people tweet about a certain hashtag being shared. This typically lasts an hour.

Advertise on Twitter

You may advertise your brand on Twitter for free using hashtags or photos. Another option is to pay for Twitter advertisements such as promoted tweets, accounts and trends.

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Promoted Tweets

You can promote your tweets to reach a wider audience and develop more engagement with your followers. Simply click on the “Promote” button near your tweet and follow the prompts. Once complete, the word “Promoted” should be on your tweet so you know it is working.

From here you have the ability to send out promotions to your existing followers, or to possible visitors who may be interested in your business.

Promoted Accounts

Promoted accounts show as a “Suggested Account” to those who visit your page. Visitors can then look at your shared content and follow you if they find your brand interesting.

Using Promoted Accounts can introduce a wider variety of accounts people may enjoy. This will help grow your brand because it directs people to your Twitter page who have similar interests.  

Promoted Trends

Promoted trends are an extension of promoted tweets. With this, your users can see time-, context-, and event-sensitive trends you promote.

This option appears at the top of the trending topics list in the trends box. This will make your brand’s tweets visible to all users whether they follow you or not.

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Final Thoughts on How to Start Twitter for Business Easy Guide

What started out as a strictly social networking site where users can share their thoughts has developed into a platform that even businesses can enjoy. With its wide audience base and array of features, Twitter can effectively help grow your business and reach potential customers.

In this blog post, we discussed how to start Twitter for business. With the right use of hashtags, videos, and photos, you can gain a headstart for your business on Twitter.

Advertising on Twitter comes with three different options: the use of promoted tweets, promoted accounts, or promoted trends. Each of these advertising options can help you get grow your business by directing your target audience to your Twitter page.

If you have further questions regarding how to start Twitter for your business, you can leave a comment below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. Simple but Effective Twitter for Business Tips
2. How Is Twitter Used in the Business World
3. A Quick Guide to Small Business Twitter Marketing

How to Start Twitter for Business Easy Guide - Mike Marko

Author: Mike Marko
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Article: How to Start Twitter for Business Easy Guide

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