How to Start a Blog for SEO Traffic

How to Start a Blog for SEO Traffic - SEO, Blog, Blogger

“How to Start a Blog for SEO Traffic” written by Mike Marko.

Writing blogs can be intimidating.

I get it…

The other day one of my clients wanted to write blogs to help promote his consulting business, and support the book he was writing.  He struggled with writing five blog posts over a few weeks.  He then had me review the blogs posts.

I realized pretty quick that not only did he miss some key elements to help the blog rank in Google… it missed the mark on what it would take to get people to read the blog posts and actually take action.

He wanted a structure that he could follow to get his blogs in shape, and help him write new blogs.  So together I taught him and we wrote out what turned into a big outline.

He was super happy with what we came up with.

I quickly realized that he was not alone.  Many people who want to use blogs to promote their businesses, books, or whatever, didn’t know the first thing about writing a blog post that would help them get the desired result.

That’s why today I wanted to share with you what we came up with: how to start a blog for SEO traffic, and really to get people to also take action.  Now but if you are still wondering why you need blog posts and how they fit into your marketing, before you read this guide on how to start a blog for SEO traffic, I suggest you watch the video in this blog post, How to Implement Pervasive Presence™.

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How to Start a Blog | Essential Blog Writing Tips

There is a LOT to creating an effective blog post.  That’s why I’m going to start with these fundamental techniques, and then follow this up with more advanced techniques.

So without further adieu, let’s begin with the keyword…


Before you start writing a blog post for SEO, you need to determine what the goal of the blog post will be.  As I discussed in this article on Pervasive Presence™, knowing where your audience is in the process of knowing you and your brand will help determine the goal of the blog post.

But an equally important part of determining the goal for SEO blog writing is to determine your keyword.  Determine your keyword so you know what phrase you need to use in the blog post.

Check out this article that will help you determine your keyword, 7 Unstoppable Steps How to Get Leads With a Blog.

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The goal of the title is to grab the reader and draw them in.  You want to include your primary keyword in the title.

To help hook the reader into your blog post, check out this article, 7 Reasons Why Your Headlines Suck.


You only have one chance for a good impression.

And after your title, your introduction to the blog post is your only chance to hook your reader into reading the entire article.  And that is all weighing on the introduction, especially the first couple sentences.

No pressure, right?

But too many people gloss over the very important part of blog writing.  They jump right into the body of the blog post, and forget they have to build up momentum to hook the reader in.

You should try to keep your introduction to 5-8 paragraphs if possible.  They paragraphs should:

  • Hook reader in
  • Talk about pain point, ideally relating to your own personal experience
  • Tell them that you will give them a solution to their problem (final paragraph)

Look at the intro of the blog post above to see how I hook my readers into the rest of the content.

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Blog Body Key Structure

You can’t just write a blog…

Well, ok, you can but it won’t be very well organized.  That is particularly the case when you writer longer content.

That’s why I highly recommend writing an outline before blogging. This will help create a structure for your content.

The Outline Guidline

The structure I recommend is such that there are a minimum of:

  • Two H2 headings (right after intro, and then for summary. Anything else is extra.
  • Three H3 headings
  • If you use H4’s, then there should be a group of at least two or more per the H3 they are under.

Paragraph and sentence structure allows to blog posts is a follows:

How to Start a blog for SEO

Once you have the basic structure, its time to start adding keywords.

You need to put in keywords you identified into the blog post as follows:

  • At least one of your H2’s should have the primary keyword.
  • One H3 has your primary keyword.
  • One or two H3’s can have your secondary keywords, if any.

Headings helps with scanning and organizing your thoughts.  Google carries different weights on blog post size of text (Bigger text more important than other)

Headings helps identify new thought. And hooks people into the section.

  • H1 is title for blog – the HOOK!!!
  • H2 Sub title-describes the point of the whole blog post (For each main point = another H2)
  • H3 Breaks down further the H2 into readable sections
  • H4 Breaks the subject into sub-subjects OPTIONAL ex.H3= Twitter- 4 types of tweets = H4

As you plan out your blog post with your outline, keep in mind: the GOAL of the BLOG is to hook people in.  You want to touch upon the different personality types so you will connect at some level with each reader.

Then as you put points under heading heading, the points should support the heading.  Then you need points to support the “WHY” of the point.  You should always answer the WHY, and relate that to the overall conversation of the post so the reader can absorb the material better (too many writers assume the reader should know the why, and they therefore lose them).

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Blog Body Overall Structure

Now that you have the heading plan in your outline, it’s time to plan content.

The following is the overall structure recommended for a typical 1,000 to 1,200 blog posts.

H1 – Title
Introduction text
H2 – Heading
Text to intro blog into the first section
H3 – Subheading
Body text
H3 – Subheading
Body text
H4 – Sub-subheading
Body text
H4 – Sub-subheading
Body text
H2 – Summary
Summary text

Each body text should have at least two unique points, but ideally 3 to 5 points.

Writing the Blog Post

Now that you have the outline done, it’s time to get writing.

When you are writing I recommend the following guidelines:

  1. Paragraphs should be written with 1-4 sentences (ideally 1-2)
  2. Write short, concise sentences
  3. Try for approximately 2-4% keyword inclusion in body.  Make sure the body of the blog represents the main keywords, but without being saturated (or “spammed”) with keywords.

And as you write, keep this in mind: Write as if you’re talking to someone over coffee… Write to ONE person.. This is your Avatar.

Here are some articles on writing your avatar:

Your Consulting Client Avatar – Customer Profile Template

How to Determine a Target Audience for Your Blog or Online Content

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Writing the Summary

The summary is an important part of the blog post.  It wraps up the content discussed in the blog post, and doesn’t introduce new points.

The heading is usually listed as an H2 headline = Include keywords and relates to the Title (Example: “Final Thoughts on ]”).

You told them what you were going to tell them (Intro), you told them (Body), now it’s time to tell them what you told them.

This needs to tell them, in summary, what you told them without giving it all away. It’s kind of like a “Abstract” to get the reader to read the blog post because many will jump to the summary to see “what’s the point of this blog post?”

Restate the pain from intro.

It needs to “tie the knot” and come full circle with what you introduced in the intro… bring that pain back and show you gave the solution. But talk enough of the solution to show you gave the answer, but enough to tease them to actually read the blog post.

Summary Vs Conclusion- Conclusion gives too much away and can cause the reader to skip reading the blog. Summary teases and entices reader to read the post.

You can do a conclusion style using an H3 heading before the Summary and state we showed what the point was and solved the pain and gave solution without listing the entire blog Summary

Final Thoughts on How to Start a Blog for SEO Traffic

What I’ve shared with you today is my overall strategy for blog writing.  This is the same techniques I teach both clients and my team on how to write blog posts.

I’ve broken how to start a blog into two parts:

  1. Outline writing,
  2. Blog post writing.

When you follow this approach, it will help learning how to start a blog that much easier.

If you still have more questions on how to start a blog for SEO traffic, just leave it a comment below.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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How to Start a Blog for SEO Traffic - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want help marketing online, then check out our services at IM Consultant Services.

Article: How to Start a Blog for SEO Traffic

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