How to Set up a Business Twitter Account

How to Set Up A Business Twitter

“How to Set up a Business Twitter Account” written by Mike Marko.

Are you thinking of how to set up a business Twitter account?

Let’s face it, not all of us are “techies” or social media marketing wizards. For a beginner, knowing how to set up a business Twitter account can be tricky.

That said, it’s also not rocket science. Furthermore, it’s worth doing because Twitter marketing can do a lot for your business. Among other things, it can increase your brand visibility and expand your clientele.

So it’s worth it to learn how to set up a business Twitter account. Fortunately for you, I’m here to help with that!

In this blog post, I’ll talk about how to set up a business Twitter account.

Basics on How to Set up a Business Twitter Account

Twitter was founded in 2006. Ranked as the 11th most-used platform internationally as of January 2019, the social site is among the most-used platforms for marketers all around the globe.

If used correctly, Twitter is a great marketing platform for your brand. But before using this platform to help your business, you need to know the basics of how to set up a business Twitter account.

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What Is a Business Twitter Account?

A business Twitter account allows you to fully represent your business on the platform. It’s also a necessity for any Twitter marketing strategy.

Having a proper business account will help increase your brand’s visibility by giving you a means for posting official brand content on the platform. That content and other activities on Twitter can make your business more noticeable to your potential customers.

A business Twitter account lets you share information easily about your business online. It can be used for business growth and wider audience reach. In order to even come close to accessing those, though, you need to learn first how to set up a business Twitter account.

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Creating a Business Profile

The first step to learning how to set up a business Twitter account is to create and complete your business’s Twitter profile.

Your profile will give people an idea about your company, your niche, and your vision. It will represent to the world who you are and what your business can contribute.

Make sure to use the company’s name to make your business easily searchable on Twitter. Don’t add unnecessary words or characters that might get users confused. Keep it simple and keep other details for your bio instead.

As they say, the first impression lasts. For best results, create a profile that can help solidify a good online business presence. Therefore, spend time highlighting your products and/or services in it.

1) Write a Brief Business Bio

Writing the business bio is an important step in learning how to set up a business Twitter account. Provide a brief background of your company and what it does.

A good bio will have a significant impact on how users view your business. Keep it short, catchy, and concise for the best results.

You have 160 characters to show people what makes your business special and unique. Include useful information such as your location, business hours, and a link to your website.

2) Use a Representative Profile Photo

Never overlook the profile photo when learning how to set up a business Twitter account.

Choose a professional profile photo that represents your business. Make sure that the photo follows the set aspect ratio of the platform. It’s also important to upload a high-resolution profile photo.

Most businesses make use of their company logos. Keep in mind that your profile image will play an important role in strengthening your online brand visibility on Twitter. Thus, the use of your business logo may also be the easiest route to take when selecting a business Twitter photo.

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3) Make Use of a Header Image

Setting a header image should always be part of a guide on how to set up a business Twitter account. That’s because the header image is basically your online billboard.

You can use event photos, feature products, or highlights of the service/s that you provide. You can change it from time to time depending on the company’s seasons, promotions, events, or product news.

4) Pin Your Important Tweets

Twitter allows users to “pin” a tweet. A pinned tweet remains at the top of the user’s timeline regardless of the date it was tweeted.

Click on the “more” option on the tweet you want to pin and select “Pin to your profile page”. Take advantage of Twitter’s pin feature by pinning important tweets that you don’t want your audience to miss.

However, the social media platform only allows you to pin one tweet at a time. You should choose wisely when deciding what tweet to promote for a particular period. A good example of a pinned tweet is one that talks about an event you’re going to hold.

Follow and be Followed

The whole reason for you learning how to set up a business Twitter account is to market your brand. Why do I mention it? Because it means you need to think of building a following as part of the process.

An effective strategy to gain followers on Twitter is “mass following”. This involves following everyone you see on Twitter all at once. The method has proven effective for many business accounts on Twitter today.

Some of the best “mass following” targets are other businesses and social media influencers. Follow social media influencers to help you create a better and stronger network on the platform.

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Tweet Creatively

Now, let’s focus on your tweets. Learning how to produce them is part of learning how to set up a business Twitter account.

A tweet fits a maximum of only 280 characters. This is where your creativity comes into play.

The first rule of thumb is to keep your tweets relevant to your business. You can also add pictures, logos, GIFs, emojis, and other things to your tweets to keep them entertaining. Make your account stand out by using real company-related photos.

Consider these tips to create tweets that are creative and effective:

  • Keep your messages short yet direct to the point,
  • Your tweets should include links to any relevant blog posts you have, and
  • You may also include images and short videos to attract more attention.

1) Tweet Business Updates

Have a business event coming up? Tweet it! Something new in your business? Share it to your Twitter followers! Anything exciting, important, and fun that you think your followers will appreciate should be tweeted!

By doing this, you’re keeping your followers in the loop. This also helps keep your business Twitter account up-to-date.

Always remember, your Twitter account is an effective platform to gain more customers… but only if you’re making an effort to reach out to them. Keeping them updated is one way to do that and is always part of learning how to set up a business Twitter account.

2) Use your External Links

Post your website URL to help drive traffic to your site. Use external links that contain SEO-friendly keywords. You can start it off with a compelling tweet to make your followers click on the link.

3) Tweet Multimedia Content

Help your followers visualize your brand and products better by sharing multimedia content on Twitter. Use business-related photos and videos to captivate your audience! Proper visualization of your business solutions is a surefire way to attract more clients on the platform.

Therefore, include engaging photos and videos in your tweets as much as you can. Switch it up by uploading a “random” (but still brand-related) photo that you think will grab attention. Keep a good balance between product-related and “random” photos as part of your tweets.

4) Make Use of Hashtags

Hashtags are written with the # symbol. This will allow you to index a certain keyword or topic on Twitter. It’ll help you see similar tweets about a certain event or trend too.

Hashtags can help drive more traffic to your profile. These words are also a great way for businesses to keep their tweets organized. Keep using that # whenever you see fit!

Track down Potential Customers or Clients

Use the “Advanced Search” feature to filter and locate potential customers or clients. This can help you narrow down your search for potential customers within the area that you target.

You can also make use of social media tools like Hootsuite and Tweetdeck.  These tools provide solutions to improve the handling of your Twitter account and other social media accounts. The aforementioned tools are free to use.

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Final Thoughts on How to Set Up a Business Twitter Account

In this blog post, I talked about the crucial things to do in how to set up a business Twitter account. Twitter is one of the best platforms to use for your business. Therefore, you should start using this platform now to start getting results!

Here’s a brief recap on how to set up a business Twitter account:

  • Create a business profile,
  • Follow and be followed,
  • Tweet with full creativity, and
  • Track down potential customers or clients.

Follow all of those steps if you want to learn how to set up a business Twitter account. If you have more questions about how to set up a business Twitter account, please leave a comment below.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. Startup’s Guide on How to Effectively Use Twitter for Business
2. Beginner’s Guide on How to Promote Business on Twitter
3. Beginners’ Guide for Twitter Business Marketing

How to Set up a Business Twitter Account - Mike Marko

Author: Mike Marko
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Article: How to Set up a Business Twitter Account

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