Beginner’s Guide on How to Promote Business on Twitter

Beginners Guide on How to Promote Business on Twitter

“Beginner’s Guide on How to Promote Business on Twitter” written by Mike Marko.

Do you need help on how to promote business on Twitter?

Most businesses have come to realize the marketing potential of social media platforms. That’s why a lot of them now do promotion on sites like Facebook, Instagram, and Twitter.

Twitter is unique as far as social media platforms go, though. The microblogging format can be a challenge, as can the fast turnover of top content.

It’s why many marketers still struggle with how to promote business on Twitter.

Does that mean it’s hard to learn how to promote business on Twitter? On the contrary, it can be quite easy… once you’ve learned a few Twitter marketing secrets anyway.

Those secrets are what I’ll teach you here. You won’t have to worry about how to promote business on Twitter anymore because I’ll show you my best Twitter marketing tips.

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Simple Tips on How to Promote Business on Twitter

There are several reasons Twitter can be good for business marketing. Its simple interface makes it user-friendly and it has a large user base. In addition, many of its users are active pretty often.

Those are just a few of the reasons why you should learn how to promote business on Twitter.

But as I said earlier, not everyone has it down just yet. So don’t feel bad if you’re still feeling your way about the platform. A least you came here in search of help, so you’ll soon be improving!

If what you want is a comprehensive tutorial, I’ve already written a complete guide to Twitter marketing.

But if what you want is a short handbook of tips showing how to promote business on Twitter as soon as possible, read on.

Track Your Twitter Engagement

Here’s a simple tip to remember—always make a habit of tracking your Twitter engagement. This should come as no surprise to you if you know anything about social media marketing.


Because you should track your engagement for every social media platform.

So, why do you need to monitor your Twitter activity? Well, part of how to promote business on Twitter is knowing what works for you and what doesn’t.

Tracking Twitter engagement is thus how you can check your Twitter performance.

When checking your Twitter data, you should note the days and times when your Twitter engagement spikes. While doing that, you should also note what kinds of posts attract more engagement.

Doing this can help you figure out what strategies you should improve and maintain. With this data, you can adjust your content accordingly.

If you need more increasing the engagement on your content, photos and videos can help you. This is because inserting various media types can also boost your Twitter engagement.

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Reach out to Influencers

Another thing to remember on how to promote business on Twitter is the fact that there are Twitter influencers. This is important because influencers in your line of business are invaluable potential partners.

Influencers are popular people in your niche. They have influence because they have a lot of people following them.

They can thus promote your business to their large audiences. Twitter even makes it easier for influencers to share your content with just one “retweet”.

Think of your relationship with influencers as one of equal exchange. They promote you and your content. In return, you (usually) promote or even pay them.

So aside from learning how to promote business on Twitter, you also need to learn how to form business partnerships. Figure out ways to come to an understanding with as many influencers as possible.

If you do, you’ll be able to grow your audience with minimal effort. That’s because you can just cross and augment it with influencers’ audiences.

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Use Twitter Ads and Paid Tactics

Now, we’re going to talk about a service that business owners will always use — advertisements. If there’s anything to expect on how to promote business on Twitter, it’s the use of advertisements.

And yes, Twitter does have its own ads. This means more ways to do promotion on Twitter.

Twitter actually has two commonly known Twitter ads. There are paid “Promoted Tweets” and “Promoted Accounts”.

Firstly, “Promoted Tweets” appear in users’ timelines. These can be tweets from Twitter accounts that a user doesn’t even follow.

Secondly, “Promoted Accounts” appear on the right-side column of Twitter’s desktop version. If you use this, a preview of your icon, banner, and “bio” will appear for people to click.

Both of these advertisements are very useful. First, you should use “Promoted Tweets” to promote high-quality content.

Next, you should remember that “Promoted Accounts” are great for audience and community building. This is because your profile will become accessible to a lot of users who are then encouraged to follow you.

Using these will help you greatly in how to promote business on Twitter. This is because these advertisements will encourage your target audience to come to you.

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Format Your Tweets Properly

I can’t provide you with tips on how to promote business on Twitter without talking about content. As all marketers on social media know, content is what your target audience will often see.

Your content will also be what you can promote around Twitter using “Promoted Tweets”. That means you need to make sure that your content will properly represent your business.

An important tip to remember here is to use keywords that will redirect to your business. That means that if your business is about women’s clothing, you should use keywords used for women’s fashion.

You should also use hashtags that are trending to keep your business in the loop. This is important because hashtags are an integral part of Twitter’s system.

While you’re at it, you should also use your own hashtags for your business. These hashtags have the potential to trend. They also make it easier for users to find your Twitter page.

But while you’re creating tweets, you should remember to be concise. This is because Twitter has a 280 character limit.

With that in mind, you should use “hooks” as your tweets in order to make your content eye-catching. These will make your tweets stand out. They’ll also help you in how to promote your business on Twitter.

Plan Your Posts Accordingly

All of your preparations will be put to waste if you don’t have a plan for your posts. This is why part of how to promote business on Twitter is learning proper timing.

With that in mind, you should be on the lookout for events and trends. That way you can plan your content as a complement to them.

Time-relevant trends will also gather more attention. For example, you should make your tweets more festive during the holidays.

Doing this makes it easier to gain reach for your Twitter content. That’s because you’re “in the loop” of what’s “trending” on Twitter. You’re talking about what your audience is talking about. As a result, they’ll be likelier to pay attention to you.

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Final Thoughts on How to Promote Business on Twitter

In this blog, I’ve listed simple yet useful tips on how to promote business on Twitter. I know that some of them can be tedious at first but they’ll be worth it later.

You should always remember to plan your content according to what works for you. That includes even the smallest details, like when you should post tweets.

You should also keep in mind the quality of your tweets. That’s because they’re your main marketing or promotional materials on Twitter.

Lastly, you can never go wrong with a bit of help from advertisements. Since Twitter is a speedy microblogging site, advertisements can help you avoid being drowned out by other people’s content.

That should be enough to kickstart your Twitter business marketing. But if you still have a few questions about how to promote business on Twitter, feel free to leave a comment!  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. Beginners’ Guide for Twitter Business Marketing
2. A Comprehensive Guide to Twitter Marketing
3. Proven Business Twitter Tips to Boost Your Success

Beginner’s Guide on How to Promote Business on Twitter - Mike Marko

Author: Mike Marko
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Article: Beginner’s Guide on How to Promote Business on Twitter

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