Tips on How to Promote a Business on Twitter

How to Promote a Business on Twitter

“Tips on How to Promote a Business on Twitter” written by Mike Marko.

Are you looking for an answer to the question of how to promote a business on Twitter?

Twitter may be a popular platform and can be easy to use for business promotion. But if you’ve been doing it for a while and still aren’t getting the results you want, maybe it’s time take a step back.

That’s because it may be time for a hard truth: that you’re probably not using Twitter right.

But that’s okay, because a lot of marketers and business owners falter on the platform at first. Even I did, many years ago — and I was no stranger to social media marketing even then.

Things are different for me now, of course. I’ve already spent years testing Twitter and learning how to market effectively on it.

Today, I’ll show you how to do the same. In this post, I’ll show you just how you can use the platform to your advantage.

That is, I’ll reveal how to promote a business on Twitter.

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How to Promote a Business on Twitter: 8 Simple Tips

Twitter is just one of the many online social media platforms where people usually log in daily. And while its daily active user numbers are smaller than Facebook’s, they’re still significant…

Especially when you consider that its daily active user count is still growing.

So learning how to promote a business on Twitter can be a good idea. It’s a relatively low-cost channel for boosting brand visibility, among other things.

You can even use it to serve up customer service on-the-go to your clients. It’s also a great platform to search for potential customers.

But again, in order to do all of these things, you should know how to promote a business on Twitter properly. Otherwise, everything you do on the platform may be a waste of time.

Here,  I’ll give you my top 8 tips for how to promote a business on Twitter. With these, you should be able to win more recognition for your brand.

1) Create Engaging Content

This is obviously the first step to learning how to promote a business on Twitter.

You gain followers on Twitter for the content that you tweet. Users will only follow you if your content is interesting and useful for them.

You should keep this in mind when composing your tweets. Thus, you have to come up with a plan to create engaging content that you can share on Twitter.

Remember that your tweets should be in line with your goals as well as the needs of your target audience. To learn how to promote a business on Twitter, ask yourself what you want to do and what your audience demands.

Do you want to attract more visitors to your website or gain followers who can also be potential customers?

Do you want to build your reputation as an expert or influencer in your niche? Are you aiming to increase your sales?

These are the types of questions you should be asking yourself before you tweet. On a microblogging platform like Twitter, it’s even more important to ensure each word serves a purpose.

So learning how to promote a business on Twitter is also about learning to be succinct. You only have 280 characters for each tweet.

If you want to learn how to promote a business on Twitter, learn to make the most of those 280 characters. Don’t waste space on anything that doesn’t support  your marketing goals or that won’t attract/interest your audience.

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2) Make Use of Photos and Videos in Your Tweets

The next step in learning how to promote a business on Twitter is learning to use visual media.

Having videos and photos in your tweets is an effective way to attract users to your Twitter page. Find relevant and interesting photos to support your tweet. You can also use photos in your tweet replies.

Tweets with videos or photos in it receive more engagement from users compared to plain text. In fact, tweets with images are retweeted 150% more than tweets that don’t have images.

Videos are effective ways to capture the attention of users too. Today’s consumers want video. Daily mobile video usage alone has gone up by almost 10 million viewing minutes in the last 2 years.

Even a short eye-catching video clip is enough to lure users to your tweets and eventually to your profile. So get used to posting visual content to know how to promote a business on Twitter.

3) Engage with Your Followers

It’s not enough to just tweet regularly. When it comes to how to promote a business on Twitter, you have to engage your followers and other users too.

15% of users unfollow a brand within 3 weeks if it doesn’t try to engage them enough. That’s why you need to put effort into keeping the followers you’ve already gained.

Search for hashtags related to your business and participate in the conversations. By doing this, you may attract users who could turn into followers if you engage them on the platform.

It’ll also be helpful to know the latest topics about your niche. Remember that learning how to promote a business on Twitter is largely about knowing what to tweet about.

Take time to read the tweets of your followers and other users. Respond to their tweets. Your followers will appreciate you more for this.

That’s why it’s important when learning how to promote a business on Twitter.

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4) Be Ready to Help

Another critical lesson for how to promote a business on Twitter is how to be helpful to consumers.

When reading the tweets of other users or your followers, you may come across tweets that talk about their needs or concerns. When you see tweets like this, seize the opportunity to help.

Offer solutions on topics where you have insider knowledge or expertise due to your niche. It’s a good chance to establish yourself as an authority as well as a useful contact.

You may even use it as an opportunity to promote your product or service if you think it can solve someone’s problem. That’s why it can be helpful when learning how to promote a business on Twitter.

People will likely remember you for being able to help them with their concerns. They will appreciate you for being helpful to them and may also become your followers or even customers.

5) Use Direct Messages

Want to learn how to promote a business on Twitter? Learn how to message others.

It’s important to establish connections with your followers as well with other users. One way to ensure this is to allow direct messages from everyone on Twitter.

Once you’ve enabled this setting, a message button will appear on your profile. This will allow everyone on Twitter, even those who don’t follow you, to send you a message.

One more important thing to do is to check your inbox regularly. This will allow you to quickly respond to messages that do arrive.

This is especially important when a message has to do with a complaint or a customer service matter. In fact, research shows that 78% of consumers expect responses within an hour in such cases.

What if they don’t get a reply in time? Well, the same survey answers that question.

29% would tell friends and family about it. 24% would think about buying less from the brand.

Worst of all, 15% would either complain about or shame the company publicly on social media.

So it’s obvious that learning how to promote a business on Twitter means paying attention to your inbox. If you have to, assign someone in the company to manage responses just to make sure they get out fast enough.

This is the rule for all direct messages, by the way. Don’t restrict your speediness to customer service communications.

Being responsive and timely with your communications is a way to prove to customers that you care about them.

In turn, that’ll encourage them to care more about you and what you offer… as well as to talk you up to other consumers. That’s why responsiveness is a basic rule in how to promote a business on Twitter.

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6) Make Use of Hashtags

Want to learn how to promote a business on Twitter? Learn to make use of hashtags.

Hashtags can be a useful tool for your business. You can use hashtags to easily find all relevant tweets that are related to your brand, products or services.

That means others can use them to find you and your content too.

So use the appropriate hashtags to make sure people interested in your niche or products will see your tweets. Search using hashtags too so you can find tweets to reply to or users to engage.

You may even find people with problems you can solve, this way.

You can also create a unique hashtag for each of your marketing campaigns. Doing this will let you easily track all tweets and respond to them right away.

7) Use Twitter Ads

Another part of learning how to promote a business on Twitter is learning to use Twitter Ads.

Using Twitter Ads is a great way to increase the number of your followers, website clicks and/or app downloads. It has different targeting features that allow you to specify the audience you want to target.

Twitter advertising also has no minimum campaign spend. If you’re doing this for the first time and you’re not sure about how much to pay for each interaction, you may just choose automatic bidding.

The platform will then generate the best bid price according to your ad budget and goals.

If you’re new in setting up campaigns, you can start small. Try using 4 or 5 tweets for your campaign at first.

Keep in mind that your chosen tweets should have a strong call-to-action or CTA. Otherwise, you might as well save your advertising dollars.

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8) Use Twitter Analytics

For you to know what needs to be done for your business, a tool like Twitter Analytics can help.

Twitter Analytics will help you understand better how the content you share is doing on the platform. Thus, this will help you decide if your marketing strategies are effective.

Using this tool will also help you learn more about your target audience and see how your tweets are performing. Your Analytics tool has the following:

  • An Overview,
  • A Tweet Activity Dashboard,
  • Audience Insights, and
  • A Campaign Dashboard.

The Tweet Activity Dashboard is where you can see information about each tweet’s number of retweets, likes, and replies. Looking at it also tells you how many users a tweet has reached.

The Audience Insights tool, on the other hand, is useful for knowing your followers’ interests and demographics.

You can also see the progress of your campaigns through the Campaign Dashboard. It allows you to track your impressions and results, and the cost-per-result of your Twitter ad campaigns.

Twitter now also has a free Twitter assistant that will help in the analysis of your tweets. After analyzing your tweets, it will give recommendations about tweets that are likely to receive more engagement.

Remember that there are a lot of other tools that can help you promote on Twitter, by the way. Want to learn more about them? Take a look at my article on the 8 Ultimate Twitter Tools for Business.

Final Thoughts on How to Promote a Business on Twitter

In this article, I have talked about several tips on how to promote a business on Twitter.

The first step in learning how to promote a business on Twitter is to learn how to tweet. As discussed, when it comes to the content of your tweets, it should be in line with the interests and needs of your target audience and followers.

It’s also important to be consistent with the type of content that you tweet about.

You also need to engage your followers and other users to learn how to promote a business on Twitter. By doing this, you get an opportunity to promote your products or services. You may even promote their value as solutions to others’ problems.

Lastly, you should learn to use tools like Twitter Ads and Twitter Analytics to learn how to promote a business on Twitter.

Twitter Ads can be used to increase your reach and visibility. Twitter Analytics can be used to learn more about your target audience and tweet performance.

Just keep in mind these tips on how to promote a business on Twitter and be consistent in observing them. Feel free to leave comments if you have any questions or if you want to add something about how to promote a business on Twitter.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Tips on How to Promote a Business on Twitter - Mike Marko

Author: Mike Marko
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Article: Tips on How to Promote a Business on Twitter

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