Key Tips About How to Market your Business on Twitter

How To Market Your Business On Twitter

“Key Tips About How to Market your Business on Twitter” written by Mike Marko.

Are you looking to learn how to market your business on Twitter?

When we started marketing online, we didn’t pay Twitter too much attention. We were primarily focused on Facebook because that was what we knew.

Turned out that was a huge mistake.

Since then I learned the tricks to making Twitter work very effectively to build our business.  It’s now one of my favorite marketing platforms.

So before you give up on Twitter like I initially did, let me tell you how to market your business on Twitter… effectively.

How to Market Your Business On Twitter

Businesses are discovering social media sites as a good way to market their products and services. One of the forerunners is Twitter.

Twitter has become a very effective tool for marketing.  It can be used to proactively promote your brand, generate leads and promote company events. With this, you can also engage with your customers and prospects in real time.

It is undeniable that a lot of people use Twitter to interact online and it continues to grow bigger as time goes by. Along with it comes tougher competition, as well as other businesses, found an advantage of this social media to also promote their business.

With all these businesses competing on this platform, you may ask yourself “how can I market my business here on Twitter?” Well, I have just the right answers to show you how to market your business on Twitter….

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Here are some ideas for using Twitter as a marketing channel:

Optimize Your Twitter Profile

First things first.. you’ll need to spend much time customizing your profile making sure your business will be easily recognized.

Create a profile picture that represents your brand. You may use your business logo as one.

Use your brand name as your Twitter username for potential customers to easily find your business. This would also allow them not to be confused about which is which from using different names.

Add your brand name in your twitter bio so customers will be able to read it directly from your profile.

Add your business website’s URL to your profile for easier reference. This is for customers to know more information about what you can offer them by going to that website.

And… never forget to use hashtag using your brand name in all your tweets. By using a hashtag, you will be able to trace all the conversations made for your business. These hashtags can be used in combination with other hashtags to reach out to new potential customers.

Tweet Regularly

This is a very important matter if you really want your business to succeed using this platform. Regular tweeting would reflect an active and healthy profile. Remember, customers, follow you in order to be updated on everything about your business.

Twitter is a community where people talk and converse in a daily basis.  And as a business which offers products and services, not interacting on Twitter means no progress of your business.

Just be sure you are tweeting relevant or useful information, content your followers will read. This can lead them clicking on it, retweet or tag as favorite.
Keep in mind, think before you tweet!

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Ask For Support!!

As a business trying to succeed using twitter, you may pretty much have to start from scratch.

Since you are getting started, you may want to ask help from other people to help you promote your business and retweet your advertisements. You can start from your family, friends, and colleagues by having them follow you.

Once you have a few followers, don’t be shy about asking them to retweet, mention or favorite your tweets — or to share content with a fresh tweet.

Follow The Trend

It is important to be on top of the trend. This would allow your followers to stay interested in what is currently going on and at the same time, market your brand.

Look for trending topics and hashtags. Then, find a way to make a relevant connection to your brand.

Being on trend always will make your business exposed to more audience. People are talking about certain topics, you have to interact with them and be with them then market your business to them.

Offer Good Deals And Discounts

Think about offering deals and discounts on your Twitter account.  A good example would be holding a contest to generate sales and market your product.

You can have the participants Tweet a picture of themselves while holding your product. The winner may get a discount coupon on their next purchase.

This is a great way to get promotion without actually spending money.  You will get to promote your products to a wider range of target audience.

This has the additional benefit that followers will start to look forward to more good deals and discounts. You might also get more followers because of this.

Connect Your Twitter To Other Social Media

Having multiple social media accounts is a good thing in promoting your business online. For Twitter, you can associate your account to your Facebook, Instagram or other social media to cross-market your products.

You’ll find the time, effort, and frustration saved some of the most profound benefits of all. You can share what you post on Twitter to Facebook or Instagram. This will allow your followers from other social media sites to stay connected. It might also interest them to look for your Twitter account and follow you from there.

Know Your Product

As you increase the number of followers for your Twitter account, you should be ready to answer all their questions. Be very well versed about your products and services… otherwise, you’ll customers may hesitate. It’s not only about marketing your business, products, and services; it’s also providing your customers the appropriate responses to their concerns.

Keep in mind that product knowledge is an essential sales skill. Understanding your products’ features allows you to present their benefits accurately and persuasively. That means more sales and chances of getting retweeted by your followers.

Customers are more likely to trust a business who shows confidence in the products they are promoting. You can build this confidence by increasing your knowledge of your products or services.

Final Thoughts About How To Market Your Business On Twitter

There you have it!  I’ve walked you through different ways on how to market your business on Twitter. Twitter has a lot of the features that can help you grow your business. Give these tips a try and let me know what you think.  And please feel free to tell me your own thoughts and advice in the comment section below.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.

And always remember to think before you tweet!  🙂

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Key Tips About How to Market your Business on Twitter - Mike Marko

Author: Mike Marko
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Article: Key Tips About How to Market your Business on Twitter

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