“Key Secrets on How to Get a Lot of Views on YouTube” written by Mike Marko.
Have you been struggling to get lots of views on your YouTube videos?
I can totally relate to that…
I too had my fair share of challenges when it came to increasing my YouTube views.
Trust me, it took me some time to understand what could I be doing wrong in my videos. I searched everywhere, and sought out mentors, to learn how to get a lot of views on YouTube.
I was finally able to get results.
Getting a lot of views on YouTube is critical to the growth of your business. The viewers might engage in your videos, then engagement can turn to leads, which can then turn into sales.
But take note: to increase YouTube views, you need to identify your target viewers first. Once you determined your audience, it would be a lot easier for you to understand how to get their attention.
The best way to do this is by making your channel relevant or popular in your niche. But since
YouTube has a large number of active users, how can you stand out from the crowd? Especially from your competitors?
Well, the real deal lies in your YouTube views…
You are judged by the number of video views.
That’s why in this blog post, I will reveal my secrets on how to get a lot of views on YouTube.
How to Get a Lot of Views on YouTube?
So you want to learn how to get a lot of views on YouTube… so let’s dig in.
Without further ado, here are the secrets on how to get a lot of views on YouTube.
Make High-Quality and Interesting Content
The first secret to getting lots of views is to create high-quality and interesting video content.
YouTube users watch visually appealing, clear and vivid videos.
Aside from that, most people watch instructional and informative videos, and probably because we humans love to learn new things. These types of videos are getting a lot of engagement on different social media platforms.
So make sure to post well-produced videos that give interesting, educational, and informative content.
But wait…
Before you can create educational and informative content you first must understand the need of your target viewers. That means it’s essential to study the interest of your target audience.
For example, if your business sells clothing for teenage boys and girls, then your target audience (in this case, teens) might be interested in watching fashion tips or fashion hacks.
After studying the interest of your audience, the next thing to do is to analyze how you’re going to make your video.
There are two ways to produce your videos. Either you make it with your team, or you’re going to hire a production company.
Production companies can guarantee you high-quality videos. They can produce video content so good that could increase engagements. But of course, this will cost you money.
If you want to save your budget and produce the video by yourself or with a team, you can check tutorials and online tools that can help you produce excellent quality videos.
Ok, we discussed the first secret on how to get a lot of views on YouTube: create high-quality and informative content. How you would produce your videos depends on you.
Encourage Your Viewers to Hit Subscribe
Having a lot of subscribers doesn’t make your videos extra special, but they can help in increasing your views. When people subscribe to your channel, they get notified whenever you post videos, and they can easily see your videos on their YouTube homepage.
There is no “secret” on how to get more subscribers.
You simply have to ask.
Encourage them to subscribe to your channel, perhaps by telling them they’ll see more interesting videos when they do so.
Create a Playlist for Your Audience
Creating playlists is one of the secrets on how to get a lot of views on YouTube.
People will keep on watching your videos if they’re watching them through your playlist. The playlist will allow your viewer to watch videos with the same topic without having to leave your channel.
Your viewers will likely stay in your channel if you sort your videos into playlist properly. In addition to that, your playlists can help you achieve a better search ranking. You can add keywords to the title of your playlist.
You don’t have to worry about creating a playlist because it’s easy to make one. Here’s how to create a playlist on YouTube:
- Create a list of videos that you want to include in your playlist.
- Click on “Add to Playlist” button that appears on the right, beside the tags option.
- Click on Create new playlist.
- Enter your playlist’s name.
Promote Your YouTube Videos
Promoting your YouTube videos is the best way to get a lot of views. There’s a lot of ways to do this. One way to promote your video is by using advertisements and a CTA (Call-to-Action).
CTAs encourage your viewers to take action during or after watching your video. Your CTA buttons could be about leading them to your official website, landing page, store, download page, etc.
You can add a CTA at the beginning and end of your videos. A powerful CTA can push your viewers to engage on your videos or even subscribe to your channel.
You can also use CTA to encourage your viewers to watch more of your videos. Make sure, though, that the video that you suggest is related to the content that your viewer had previously watched.
Consider Posting Shorter Videos
Okay…. So another secret to getting more YouTube views is by posting shorter videos. According to HubSpot, the ideal length for videos on YouTube is 2 minutes. Videos longer than that tend to bore the viewers.
Also, take note that people have a short attention span so our videos should never exceed 5 minutes regardless of your topic.
It’s important to post shorter videos to keep the interest of your viewers. So, you need to be precise and straight to the point especially if you’re just talking about your business.
Just give exactly what your audience wants to know about your products or services.
Promote Your Channel on Other Social Media Platform
Sharing your videos on other social media platforms is another key secret to getting more views.
Since people likes watching videos, always spare time to promote your channel on Twitter chat, LinkedIn group, Reddit, Facebook, and other social media platforms.
Sharing your videos on social media platforms won’t only give you views, but it will also generate engagement. In addition to that, promoting your products on different social media platforms can increase your sales. 64% of consumers buy products after watching its promotional video.
If you don’t have time to post videos on different social media platforms, you can use online marketing tools such as Hootsuite. This online marketing tool can help you post content on different social media platforms all at once.
Make sure to read my blog The Best Video Marketing Tools for YouTube to know more tools that you can use for your marketing strategies.
Optimize the Title of Your Videos
Optimizing your title is another secret on how to get a lot of views on YouTube. The title of your video will encourage your audience to watch your content. Therefore, it’s important to make the title of your video interesting.
However, each video’s title should not be more than 70 characters long.
Titles with more than 70 characters get truncated. So, be concise and on-point when creating a title for your video.
Also, don’t forget to add a keyword to your title to increase its visibility on the internet. It’s important for SEO marketing.
Always Use Interesting Thumbnails
The video thumbnail is the most critical item determining whether or not a visitor is going to play or not play your video. Technically because thumbnails are one of the things that viewers immediately notice (aside from title and description).
If your videos have high-quality and interesting thumbnails, it’s more likely that more people will watch it.
One of the most effective thumbnails for a video is an image of a smiling human making direct eye-contact. This will subconsciously encourage a user to click your video.
Final Thoughts on How to Get a Lot of Views on YouTube
In this blog post, I talked about how to get a lot of views on YouTube. The number of views your videos play a vital role in the growth of your business. More views can mean more engagement, and more engagement can lead to sales.
It’s easy and straightforward:
- Create high-quality, informative, and short video content. This would be a lot easier if you know your target viewers and understand what they need.
- Encourage your viewers to subscribe to your channel, create playlists, and add CTA on your videos.
- Promote your videos on other social media platforms.
- Optimize your videos by creating interesting title and thumbnail.
And always make sure that your videos are worth watching.
If you have more questions about how to get a lot of views on YouTube, leave them in the comments below. Also be sure to check out this Business Owner’s Guide to YouTube Marketing.
By the way, you should take a look at our “Results in Advance” program.
We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!
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Suggested Articles:
1. Online Video Marketing: Starting Your YouTube Career
2. The Best Video Marketing Tools for YouTube
3. YouTube Video Marketing Tips to Boost Your Business
Author: Mike Marko
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Article: Key Secrets on How to Get a Lot of Views on YouTube
Also published on Medium.