How to Fine Tune Your ‘Product’ to Get More Customers

How to Fine Tune Your 'Product' - Fine Tune, Product, Marketing

“How to Fine Tune Your ‘Product’ to Get More Customers” written by Mike Marko.

Ok, you have built up a business.  And I suspect (hopefully) that you are selling and make some money.

But you are stuck.

You can’t get your business to grow beyond a certain point.  No matter how much you try to promote your business… it won’t grow.

Your potential clients seem indecisive.  Or they end up finding someone else to buy from.

It can get super frustrating!

I know what that’s like because I was there.  I used to offer a ton of different services as part of IM Consultant Services.  And although they were all great services, I experienced the exact same thing…

Until we repackaged our services, and even dropped over half of them.  The business then doubled and tripled in size practically overnight.

I want to help you get similar results.  That’s why today I’m going to discuss how you can re-evaluate your product offerings and ramp up business.

How to Create an “Irresistible” Product

Product development is expensive.  It takes time, resources, and capital: everything that is rare and precious for any small business.

So when you do create your “product” you are pretty much “betting the farm” on its success.

But what happens when you don’t get the results you want?

Let’s talk about what you can do, but first…

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What is Your “Product”

I didn’t want to dive into this without taking the time to clarify what I mean by “product”.

Product, in the terms of this article, is anything you sell.

I know… pretty simple and straight forward but I just wanted to make sure that I was clear.  But let’s really dive into this just a tad more.

Your “product” can be:

  • Physical Products: anything someone can tangibly hold or touch.
  • Digital Products: things like digital memberships, audio tracks, software, etc.
  • Services: what you do for your clients in exchange for compensation.

Ok, now that we got that out of the way let’s dive in

Narrow Down Your Niche

I find people usually struggle with narrowing down their niche.  They are afraid of turning down business.

You may be thinking the same thing.

But narrowing down your niche doesn’t mean that you are saying now, it just means that you are preparing to refine your messaging to you become THE choice.  When you become the natural pick, your competition drops away.

For example, if your target audience is cat owners, and you may have a product that works amazing at eliminating litter odors.

  • Do you think it is more effective to market to pet owners or cat owners?
  • Would your marketing be more effective if you marketed to cat owners in large homes or in apartments?
  • How much more effective could your ROI be if you focused on apartment living cat owners in large, crowded cities vs smaller more spread out cities?

You can keep narrowing down your niche… your target audience… until you have it laser targeted.  Then you ad messaging can be really focused to that target audience.  They will feel like you are talking to them and their needs.

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Really Understand Their Needs

I personally like to really define things down to having a specific marketing avatar.  Once I have that, it’s time to focus on their needs.

Do you really know what they want and need?  What keeps them up at night?

Having already “tested” the market by selling your present products, you should have a good idea what they want.  But you need to dig deeper…

Talk to your existing customers and understand what they like and don’t like about what they purchased.  Talk to others in your target market to understand what they want.  Talk to others who sell to your target market, even different products, and pick their brains.

This all helps you really build your business plan foundation.

When you really know what they want, you can start to your plans to modify what you offer.  You can then begin your plans to create the irresistible offer… the unique proposition that will help you stand out.

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Strip It All Away

Now that you know your customer really well, it’s time to look at your present products.

When I last did this exercise, at the time I was trying to sell everything to everyone to help them market their business.  But over time I learned it was overwhelming to my clients.  They had no clue what they wanted… they only knew they had a problem.

So after going through the previous exercises myself, I did what I consider the most difficult part of the process.  I reduced my number of offerings by half!

I realized when I focused on what my clients really wanted, that in order to create my unique proposition I had to cut back anything that didn’t directly really help my target audience.  That meant focusing on things I thought we were best at.

I then repackaged the remaining services and came up with the 3 Gears of the Pervasive Presence Engine.  My closing rates tripled, and our profitability sky rocketed… it’s easier to streamline the process for a few products than it is for a ton.

Take this time to reevaluate what you offer today.  What are the things you do best for that target audience?  What can you strip away?

Be brave.

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Test Your Product

Now that you have your new offering, test it out on your audience.

Talk to your best clients and get their feedback.

Talk to some in your target audience and do market surveys on their feedback.

You’ll have to put your ego on check, and be receptive to any and all feedback.  Then adjust things accordingly.

Full Speed Ahead

It’s time to now go full throttle.  Promote your new offering to existing clients, and adjust your marketing accordingly to attract new ones.

The key to this is to make sure that you really talk to your target audience with you marketing.  A great blog post on how to do this is The Key To Making Pervasive Presence™ Work for You and Your Business.

Rinse and Repeat

You may have thought you were done… but this process is really an ongoing process.  Keep revisiting this exercise regularly… more often when you have a new business, and maybe every year when you have an established business.

Be nimble… because in the present business landscape things are changing fast.  You can’t afford to be complacent.

By performing this exercise regularly you’ll be able to stay ahead of the competition… maybe to the point where you have very little or no competition.

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Final Thoughts About How to Fine Tune Your “Product”

In this blog post I talked about how to evaluate your target audience, and how to adjust your “product” to help increase sales.  I did this exact same exercise in my business, and continue to do it regularly.

In this blog post we talked about:

  • Defining and refining your target audience,
  • Understanding their pain points,
  • Adjusting your product offering.

This is not an exercise for the faint of heart.  But you are a brave entrepreneur and I know you are up the task.

The rewards are DEFINITELY worth it.

And you can further amplify your business by promoting it with Pervasive Presence™.

If you need help with implementing Pervasive Presence™ and scale up your local business, then you should take a look at our “Results in Advance” program.
We start with a 30-60 minute free consultation where we together create a strategy that will grow your business effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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Suggested Articles:
1. How to Get More Local Customers | Local Marketing Strategy
2. The Key To Making Pervasive Presence Work for You and Your Business
3. How to Promote Your Business with Pervasive Presence
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How to Fine Tune Your 'Product' to Get More Customers - Mike Marko

Author: Mike Marko
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Article: How to Fine Tune Your ‘Product’ to Get More Customers

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