Simple Steps on How to do SEO for Website

Simple Steps on How to do SEO for Website

“Simple Steps on How to do SEO for Website” written by Mike Marko.

Are you looking to learn how to do SEO for website the easy way?

If you look for SEO (search engine optimization) on the internet, you are likely to get results that requires a lot of reading and effort to understand. The process of SEO is complex and demands a thorough understanding of how a search engine algorithm works.

However, it is also the most cost-efficient and valuable strategy that companies can implement in their online marketing. Once implemented, companies can reap the benefits that come with it for a long period of time.

In this blog post, we will discuss the simplest ways on how to do SEO for website to start acquiring these benefits. These tasks can be executed even by beginners, but can still largely affect your website’s ranking.

Learn How to do SEO for Website

If you want to get more traffic and leads in your website, then using SEO is the answer.  I promote Local SEO as a key part of our Pervasive PresenceTM engine.

Search engine optimization is a powerful strategy to have that can do a lot for your business. Although it is perceived as time intensive and demanding, there are also simple optimizations that can be done easily and quickly.

Though simple, the tasks discussed below can showcase an improvement to your website’s performance online.  (Be sure to also check out our blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners)

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Choose the Right URL

The first step of creating a website is to pick a URL or Uniform Resource Locator that will distinguish it from everyone else. This serves as your website’s address on the Internet that can be used to find you.

When choosing a URL, consider using the name of your business. This makes it easier for the consumers to remember and make you recognizable to them.

Add Title and Description to Your Pages

The title and description are among the first things Google uses to determine your site’s rank. Hence, it is incredibly important to ensure that they are added to your pages.

Do you notice the text every time you hover your mouse on a tab on your browser? That’s the title of your webpage and informs the search engine what your page is all about.

While making a title for your page, keep in mind that it should be 70 characters only. Also, the title tag on an HTML code should be placed on the top and in between the <HEAD> </HEAD> tags.

On the other hand, the meta description is the brief summary of your page’s content. Although it is not visible on the page itself, it can appear below the clickable links in the search results page (to help tell people what the website is about in Google search results, for example).

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Use Anchor Text or Links

Anchor text is the hyperlinked, simple text that direct your visitors to another website page that is either on your site or anywhere on the Internet. This helps users navigate around your website more easily.

When used correctly, anchor texts can also help your website climb a higher rank in search results pages daily. This is due to an off-site optimization strategy called link building.

The goal of link building is to acquire more links to your website. This informs Google that people are visiting your site because they see it as an authority in your niche.

But be extra careful with using this strategy. Using links excessively (especially those that “cheap” or “weak”) can also raise red flags with Google and mark you as a spam site.

Add Alt Text to Images

Search engines know the contents of your webpages are through website copy (or in other words, text). However, when there are images in your website, it’s important to make use of alt text.

Search engines don’t understand images the way we do (although this is becoming less and less the case as they develop more artificial intelligence). The alt text describes what the image is in order to help the search engines understand the content and its relevance.

When adding alt texts to images on your webpage, correctly describe the image. Also, consider adding few keywords and name of your business.

Keep in mind, however, that it is not necessary to write alt texts for images that are used for designs, such as background images.


Use the Right Headings for Your Content

The process of SEO also involves fixing the format of the content of your webpage. Every page on your website should have a title and a subtitle. Search engines will understand your page better if you’re following an organized format.

If you’re wondering how to do SEO for website, consider following this format for contents:

  • The main title of your webpage’s content is considered as the H1. There should be a single H1 in every page of content.  It should include the keyword for your content.
  • If there’s another title beneath the H1, define it as H2. Usually, there are two H2 in a content with the headings underneath defined as H3.

Internet marketers always keep the headings of their content organized and balanced. This makes it easier for search engines to understand the flow of the site’s content.

Keep in mind to use original high-quality content.

Following the tips above will be in vain if you’re using duplicate content. Google’s ranking algorithm is also largely affected by the quality of a website’s contents.

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Final Thoughts on Simple Steps on How to do SEO for Website

In this blog post, we discussed simple steps on how to do SEO for website to ensure high-quality performance. SEO or search engine optimization is done to improve a website’s ranking on search engine results page.

The process of SEO can be incredibly complex, but there are aspects that are easy to execute. These include: choosing the right URL, adding title and meta description, using alt text to images, and using relevant headings.

It is also important to keep in mind that search engines, particularly Google, rank websites that have better page format and content. Following the tips mentioned in the article will be in vain if your pages and their contents are disorganized.

If you have more questions about how to do SEO for website, leave them in the comments below or visit IM Consultant Services.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Suggested Articles:
1. SEO – What Is It? A Beginner’s Guide To SEO
2. Common Website SEO Mistakes Made by Consultants and Small Business Owners
3. How to Optimize Your Website Structure For SEO

Simple Steps on How to do SEO for Website - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: Simple Steps on How to do SEO for Website

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