How To Do LinkedIn Marketing Without Any Mistakes

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“How To Do LinkedIn Marketing Without Any Mistakes” written by Mike Marko.

You spent days, weeks… or even months learning how to do LinkedIn marketing, but you’re not getting the results that you hoped for…

I know the feeling. When I first started marketing online, I dismissed LinkedIn.  I even thought LinkedIn marketing wasn’t effective, and I was only wasting my valuable time.

I was VERY wrong.  

LinkedIn IS and WILL continue to be great for marketing, but I faced a problem…

I made a LOT of mistakes without even realizing it and I bet other marketers did, too.

But you don’t have to learn your lessons the hard way like we did!  

That’s because that’s what I’ll be teaching you today — the most neglected mistakes on LinkedIn marketing, and why both newbies and veterans make them…

Let’s dive right into learning how to do LinkedIn marketing!

Your Guide to Avoiding Marketing Mistakes in LinkedIn

With 61 million senior-level influencers and 40 million decision-makers on LinkedIn, no one would find it unusual to call LinkedIn the “home for professionals”.

And also the reason why LinkedIn is known as the gold mine for B2B marketers. Plus, there are many other reasons why you should use LinkedIn for your business.

But no matter how eager you are to learn how to do LinkedIn marketing, you will only experience a small portion of its benefits, or not at all, if you keep doing these mistakes…

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Share, Share, Teach, And Repeat

Too many businesses only post their own content.  

I see many businesses make these mistakes. In fact, almost every company on LinkedIn fails in this aspect.

It’s true that you should give value to the users, but that doesn’t mean you should do so all the time. The ideal ratio of your content over general posts should be 1:4.  That means you share someone else’s (different) content four times before you you share your own.  

If I am to see a LinkedIn feed that is full of your own content, then I would think that a robot manages that page.

If you don’t share anything that only means nothing piques your interest. Make sure a minimum of ¾ of your posts are shared posts; but keep it relevant.

For example, you’re teaching people how to do LinkedIn marketing, then make sure you share some posts that come from prominent people like Neil Patel, or even my posts!

To learn more about LinkedIn content strategy, make sure to check out my blog post How to Create an Effective LinkedIn Content Strategy.

Although it’s crucial that you step up with your marketing efforts, nothing good will come from pushing it too hard. After all…

Harder Doesn’t Mean Better

Don’t promote your business really hard.  

On LinkedIn, promoting your business is only natural. The moment people start browsing LinkedIn, they’re already expecting to see many ads and promotions from different businesses.

But you shouldn’t push it too far…

Before you dive right into selling your services, make sure you give valuable information to them first. That way, they won’t mind taking a look at your promotions.

But you can also make marketing easier if you consider that…

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Your Audience is Everything

Don’t post content that is not relevant to your target audience.  

Knowing your target audience and understanding how they think is a great way to optimize your posts to fit their needs.

Marketers often focus on how to improve their products and services. And most of the time, they won’t know the answer to these questions:

  • Do you know why you post content?
  • What are the needs of your target audience?
  • Do you know how they think?
  • Is there anything that piques the interest of your target audience?

True, it’s vital that you address these questions. But you need to remember that nothing will happen if you don’t do anything to help your target audience.

After knowing more about your audience, you should adjust your actions accordingly. An example is adapting your content to fit their preferences and especially your campaigns, too.

Okay… your audience is essential, but don’t overlook your employees.

Get Help From Your Employees

Most businesses ignore the fact that their employees have been given offers by other business for their products and services.

In short, your employees are the manifestation of your audience.

If you’re a B2B marketer, then your employees know about this topic. And your competitors are also B2B marketers.

So there’s a big possibility that your employees are part of the target audience of your competitors.

So you should start getting help from them by asking them what you lack that other businesses have.

This is also a great way to foster a healthier relationship with your employees and who knows? They might refer your business to their friends or their acquaintances.

So you now know the importance of your employees and audience, but I bet you didn’t spend the time to think about the million users.

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You’re Not Alone…and You Don’t Need To Be

Don’t isolate yourself from the rest of the LinkedIn community.  

This is a common mistake made by marketers, especially those that are just getting started with LinkedIn marketing.

You’ll think that you’re an expert on how to do LinkedIn marketing. But being successful with marketing in LinkedIn is not achieved by one person alone.

Remember when I said that there are over 500 million LinkedIn users?

What are the chances that one of them will have a relationship with you? An investor? Your partner? Or hire a dozen people out of the vast number of LinkedIn users?

Put simply, you are not only promoting in LinkedIn, but you’re also interacting with people that can potentially help you, personally, and your business in the long-run.

And you can do this by joining groups, how else can you interact with people, right?

Knowing the ins and outs of how to do LinkedIn marketing is great and all, but the more the merrier, just as they say. The only difference is that it’s also more effective!

Now that you know the mistakes on marketing, you’ll get a lot of emails from people inquiring about your business. But there’s something that you haven’t considered until now…

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I Think It’s Time to Split

I get frustrated when I get a LOT of emails.  And when I can’t easily discern what email is what… it only adds to my frustration.  

I bet you feel the same way.

So how can you effectively implement the concepts when you know how to do LinkedIn marketing if you can’t quickly identify what email is for what?  

By having a company page separate from your personal page makes life in LinkedIn easier.  It naturally helps sort your emails.

Your business inquiries automatically go to the inbox as your company page’s emails!

But of course, the main reason why you should do this is to increase the visibility of your company or business.

When all you have is a personal page, they will only see the company behind one man, which is you…

…and we don’t want that happen. Because what we want is as much exposure as possible for your business.

Keep in mind that when you create a company page that you make it more professional, and add as many details as possible about your business.

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Final Thoughts on How To Do LinkedIn Marketing

You can’t go wrong by using LinkedIn. Implementing effective LinkedIn marketing can only help you.

It has a tremendous amount of value to your business. It’s one of the few tickets to your business’s prominence and success, especially if your target audience is business professionals.

You can check potential clients, investors, partners, and other connections. What more do you want?

But remember, this isn’t a magic wand that will instantly put the leads that you want into your business – it takes time.

And don’t forget that you went to the trouble of learning how to do LinkedIn marketing. So if you made a mistake that I didn’t mention here, and then think of it like you now know something that I don’t!  Feel free to share that tip below. 🙂

There you have it, the things to remember how to do LinkedIn marketing properly. Good luck and may your business get what it deserves!

If you are looking for more tips, you can check out my Starter’s Guide to LinkedIn Marketing.

If you have questions about how to do LinkedIn marketing, feel free to comment below.

Be sure to also check out Pervasive Presence and learn how you can integrate LinkedIn into an overall marketing strategy.

You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Essential LinkedIn Marketing Tips for Beginners
2. Why Using LinkedIn for Marketing Works
3. Why You Should Start Using LinkedIn for Business?

How To Do LinkedIn Marketing Without Any Mistakes - Mike Marko

Author: Mike Marko
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Article: How To Do LinkedIn Marketing Without Any Mistakes

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