A Guide on How to Boost an Instagram Post

A Guide on How to Boost an Instagram Post - how to boost an Instagram post

“A Guide on How to Boost an Instagram Post” written by Mike Marko.

Learning how to boost an Instagram post can be essential to whether or not you succeed in Instagram marketing.

That’s because even good content can only go so far if you don’t help it along.

A fair bit of good content is buried on Instagram for this reason. Or it peaks in popularity and engagement quickly, but drops just as fast.

What you want is to get your best content and keep boosting it so that its popularity and engagement grow (or at least stay stable) over time.

That way, you get as much use out of each piece of content as possible. The time and effort it took to produce that content sees proper returns.

Today, we’re going to talk about how to boost an Instagram post. The tips I’ll give you here should help you make the most of your Instagram content.

How to Boost an Instagram Post Effectively

Learning how to boost an Instagram post is roughly about two things:

  • Learning how to do social media marketing, and
  • Learning how to work with the Instagram algorithm.

None of this is about “gaming” the system. It’s about learning to work within the boundaries of Instagram’s terms of service and optimizing your marketing content and strategy for the platform.

You’ll see that for yourself in the tips below on how to boost an Instagram post.

That said, it wouldn’t hurt to cover a few other basic points first if you’re new to the platform. After all, every element of your Instagram marketing is connected to the rest.

So if, say, you don’t have an optimized Instagram account yet, iron that out first. The same for your general Instagram marketing strategy.

That way, everything else is in place when you do start following my advice on how to boost an Instagram post.

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Invite Engagement

Inviting engagement is the first answer to how to boost an Instagram post.

That means adding a CTA (call to action) or question to all of your posts.

Be sure, however, that your call to action is both inviting and provoking enough to get responses. You want engagement!

You see, engagement is crucial if you want to learn how to boost an Instagram post. It means more people sharing your content, and more people talking about you.

It also means that the content getting engagement ends up being ranked better by Instagram’s algorithm.

Now there are a number of other things you can do to encourage engagement on the platform. I’ll outline 2 of them here: running contests and curating UGC.

1) Run Contests

Most marketers, if asked how to boost an Instagram post, will suggest that you announce or start a contest on it.

That’s because contests are still among the best ways to get people’s attention. People love the possibility of winning prizes no matter the platform.

Just come up with a contest mechanic that involves engagement on Instagram for participants. For instance, ask participants to like your post or tag friends who might be interested in it.

This is an especially useful answer to how to boost an Instagram post if your brand has physical products, by the way.

That’s since you can use those products as prizes for the competition.

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2) Curate UGC

Curating UGC is hugely effective as an answer to how to boost an Instagram post.

UGC is user-generated content. It’s content made by other Instagram users, often members of your own audience.

Reposting UGC relevant to your brand can help you with how to boost an Instagram post. It’s always popular and tends to get a lot of engagement.

Be sure to thank users who submit UGC to you, of course. And be sure to tag them when you repost the content — if only to encourage them to promote it themselves.

Post at the Right Times

Sounds basic?

It is, but so many people disregard it anyway that it bears repeating.

If you really want to learn how to boost an Instagram post, you need to learn to get the art of timing down. You need to figure out your optimal posting times.

That still matters despite all the changes made to Instagram in recent time. It doesn’t take much thinking to see why.

Engagement is big in the Instagram algorithm, as I mentioned earlier. So anything you do that improves engagement can benefit your placement in the Instagram timeline.

Posting at the right time can get you more engagement than otherwise. After all, it means there’s a higher chance of your target audience seeing your content.

So it’s obviously part of how to boost an Instagram post. It may take some research and testing before you figure it out, but once you do, the rewards are amazing.

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Make the Most of Your Captions

It’s tempting to keep all of your captions short, but believe it or not, there are times when a longer caption is the answer to how to boost an Instagram post.

Consider that the platform lets you write captions in excess of 2,000 characters.

You can add a lot of information to a post that way.

As a good rule of thumb, though, try to add material that only enhances the post. If it adds nothing of value or capable of stimulating engagement, don’t bother.

Here’s a good idea for how to maximize the space in captions while learning how to boost an Instagram post — enhance the story.

Your Instagram posts should be telling stories. Enhance the one your image or video is telling using the caption.

Don’t forget to add hashtags, by the way! Smart use of them is another answer to how to boost an Instagram post.

Use Paid Ads

Instagram ads can actually be excellent solutions to the question of how to boost an Instagram post.

By using them to promote your posts, you can boost your content’s reach very quickly.

For best results, make sure you target the right audience. That way, the boost you get from advertising gets supplemented by an organic boost right after (from genuine shares).

You should also make sure to pick the right post. The best posts to promote are the ones that have already received significant engagement.

Why them? Because they’ve already proven to be worth noting for many users.

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Reply to Comments and Messages

This is a great answer to how to boost an Instagram post.

As much as possible, respond to questions, comments, and messages on a post. Even if the message is a direct message, respond to it.

The more you engage people on the platform, the more they’ll engage you. It also further encourages the people to whom you’re replying to share your post with others.

If the task of replying gets to be too much for you, remember that you can always assign someone in your staff to do it.

Just be certain you’re clear on what they can say or not say in the replies. You don’t want the person replying on your or the brand’s behalf to say something rude.

A small error there can have lasting effects on your brand. So be certain every response represents your business as you want it to be seen.

Final Thoughts on Boosting an Instagram Post

That concludes my guide on how to boost an Instagram post.

As you can see, learning how to boost an Instagram post is far from learning how to do rocket science.

Most of the things you need to do are more or less just common sense if you understand how to do social media marketing or Instagram marketing.

Let’s go through the tips I gave again to make sure you remember them:

  • Invite engagement as often as possible. Include CTAs in all of your posts, for instance, to stimulate responses. You can also run contests as well as curate UGC.
  • Figure out when you should be posting. Posting at the right time can do a lot for your Instagram posts and the engagement they get.
  • Make the most of the space for captions, because you can add a lot of information and value to posts that way. You can even encourage more shares or engagement through captions.
  • Use Instagram ads to promote your best posts. That can boost their reach even further.
  • Reply to users’ comments and messages on or about a post. Again, it encourages engagement and shares of your post.

Follow most or even all of these tips to see how to boost an Instagram post.

Have your own tips for how to boost an Instagram post? You can always leave them below in the comments to share them!

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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A Guide on How to Boost an Instagram Post - Mike Marko

Author: Mike Marko
Click here to contact Mike
www.IMConsultantServices.com

If you want help marketing online, then check out our services at IM Consultant Services.

Article: A Guide on How to Boost an Instagram Post

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