How to Advertise Your Business on Facebook

Know How to Advertise Your Business on Facebook

“How to Advertise Your Business on Facebook” written by Mike Marko.

Looking for the steps on how to advertise your business on Facebook?

Facebook is, without a doubt, a powerful social media platform. It has become a great vessel for news, ideas, and entertainment. That’s why more and more people, as well as businesses, are using it today.

But if you’re a marketer or business owner, there are other aspects of Facebook you should learn in order to maximize its potential. Learning the features available for businesses will help successfully advertise and grow your business on the platform.

In this article, we will discuss a step-by-step process on how to advertise your business on Facebook to help you properly advertise your products and services to generate more sales.

Key Steps on How to Advertise Your Business on Facebook

Time to roll up our sleeves and get to business… your Facebook business that is.

The steps outlined below will guide you on how to advertise your business on Facebook properly.

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Promoting Your Facebook Page

When advertising your business on Facebook, you should promote your Facebook page. This will encourage your target market to like and follow your page.

To do this, go to your Facebook page and click the option “Promote Your Page” in the left sidebar.

By clicking that option, you’ll get a preview of how your ad will look in the news feed for both desktop users and mobile users.

Promoting Your Website

Facebook can effectively drive traffic to your website when done properly. By promoting your website through advertising on Facebook, people are brought to your main site whenever they click the ad.

To do it, you might want to include your website link to your Facebook page’s “About box”. From there, you’ll have the option to promote your website link using a Facebook ad.

By clicking the “About box”, you are given the option to customize your ad text & image. Afterwards, preview how your ad will look in the news feed.

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Boosting Your Ad Posts

Once the page and website promotion is done, the next thing you should do is to boost your ad posts.

Whenever you make a post on your Facebook page, you’ll see the blue Boost Post button. Clicking this allows you to share your post with a wider audience.

Boosting an ad post is the simplest way to get your name in front of your target audience. But when you boost an ad, there should be no room for mistakes. This is because you’re actually running a Facebook ad.

Whenever you click “Boost post”, it is paid. So you should make sure you choose your audience carefully so as to not waste any of the money you are paying to run the ad.

Setting Ad Budgets

Another thing you should know is how to decide on the amount of money you want to spend on your Facebook ad.

What’s great about Facebook ad boosting is that you can choose a daily or lifetime budget. Choosing a daily budget means Facebook will use up only the indicated amount every day, while the lifetime budget allows Facebook to spread the use of the budget over the entire campaign period.

When setting a budget for your campaign, decide what your target is – is it 1,000 engagements or website visits? Set your budget on how much the target is worth to you.

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Precise Target Market

When you’re advertising, you need to have a defined target market.

To do that, you can go through the market dividing process. It’s a procedure that involves describing the need your company satisfies and defining who your customer is.

Choosing the right target market means you will only reach people who are guaranteed to be interested in your business. This, in turn, allows you to use up your advertising budget resourcefully.

Befriending Users Before Selling to Them

Facebook is about relationship building, and not direct sales.

Building relationships on social media is a practice done by several established entrepreneurs already. Using this type of promotion, users can become a fan or RSVP to an event directly from an ad.

That’s why it’s more important to build a relationship with a potential client or an existing customer. Doing this is way better than closing a sale right away, as it builds customer loyalty in the long-run.

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Formulating Greater Volume Ads That Target Specific Audience

Placing a common ad that’s targeted to a large audience will do nothing. This will just put your money to waste.

That’s why Facebook has provided targeting factors for advertisers. These targeting factors include demographics, interests, relationship status, and so on.

Using Landing Pages and Facebook Pages

If you’re advertising on Facebook, you might want to use landing pages and Facebook pages. Better yet, test and determine which platforms generate more revenue.

Landing page is a traditional way of online advertising. In this process, Facebook users are directed to a page on which they are prompted to provide their information in a form.

But as always… when marketing on Facebook, you need to test.  Make sure you diversify your marketing using split testing. Be sure to also include sending traffic to your Facebook business page.

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Final Thoughts on How to Advertise Your Business on Facebook

It is no question that Facebook is one of, if not the, most successful social media platforms today. With its wide user base, it has become almost a requirement for businesses to also ensure their presence on the platform.

In this article, we discussed how to advertise your business on Facebook in order to fully maximize the potential of the platform for the growth of your business. Advertising can be tricky, and when you are competing with other brands in one platform, it can be even tricker.

This guide can help you effectively advertise on Facebook and, if followed, can do so at a lower cost. Each step mentioned has respective target goal. These are:

  • Promoting your page and website
  • Boosting your ads
  • Setting ad campaigns
  • Defining target market
  • Building relationship towards users
  • Targeting specific audience and,
  • Making use of landing page and Facebook.

If you follow these steps correctly, you can be an effective Facebook marketer.

If you want to know more about how to advertise your business on Facebook, feel free to contact us or comment your queries and clarification below.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”.  And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

Also check out the blog post, Complete Guide on Marketing Business on Facebook.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

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Suggested Articles:
1. 7 Facebook Marketing Ideas To Grow Your Business
2. Create Your Own Facebook Marketing Agency from Home
3. Learn How to Customize Facebook Page for Business

How to Advertise Your Business on Facebook - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: How to Advertise Your Business on Facebook

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