Instagram for Business: How to Advertise on Instagram

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“Instagram for Business: How to Advertise on Instagram” written by Mike Marko.

Many businesses around the world use Instagram to boost their bottom-line, and so should you.

With over 1 billion monthly active users, Instagram is a  great platform to reach potential customers locally and globally.

According to Instagram, more than 2 million companies use Instagram ads to reach audiences, engage with followers, and promote their products.

So, if you’re not using Instagram yet to advertise your business, then you gotta have some good reasons.

In this blog post, I will share to you the ways on how to advertise on Instagram.  By the end of this post, you will learn what advertisement campaign is best for your business.

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Different Ways on How to Advertise on Instagram

Instagram has excellent features that make it efficient for business marketing. With a variety of advertisement style, you can promote your business in fun and entertaining ways without being too salesy or aggressive.

These features are all seamlessly connected into Feeds and Stories for smooth user experience. That’s why using Instagram advertisement is more exciting and creative compared to other social media platforms.

However, you’ll need to think of a way on how to outshine other brands as well.

Without further ado, let’s go more in-depth on how to advertise on Instagram.

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Photo Ads: Simple Yet Beautiful Canvas

One way on how to advertise on Instagram is by using Photo ads feature.

Photo ads are the simplest — yet very powerful — way to advertise on Instagram. Photo ads allow businesses to showcase their products through set images.

The caveat here is to post high-quality photos. This may require you to purchase top-notch photography equipment. Or if you want to use your mobile, then mad photography skills and excellent editing will do the trick.

You may post a photo of your product. Or another great way to sell through photo ads is by posting behind the scene shots. There you will show your audience the process that you have to do to create whatever your selling.

Remember, another factor that will make your ad even more effective is by creating a concise yet compelling caption for the photo.

Photo format can be in a square or landscape format. Instagram photo ads have supported Call-to-Action (CTA) buttons such as:

  • Apply Now
  • Book Now
  • Call Now
  • Contact Us
  • Get Directions
  • Learn More
  • Get Showtimes
  • Download
  • Install Now

You can use these CTA buttons on Instagram ads to have extended options for your audiences.

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Video Ads: Engaging and Entertaining

Based on Instagram statistics, more than 80% year over year are watching video on Instagram. It’s clear that Instagram video ads are a perfect and popular format to capture the audience attention.

When using Instagram video ads be mindful of the duration of the video. Instagram video ads can be up to 60 seconds only, so use the given time wisely. Videos should be more entertaining and engaging.

Video ads supported CTA buttons are:

  •         Apply Now
  •         Book Now
  •         Call Now
  •         Contact Us
  •         Download

So make sure you make the most out of it, use CTA and allowed video length to promote and showcase your product and services.

Check out my blog post Key Tips on Using Instagram to Promote Your Business to learn more about creating effective content.

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Carousel Ads: A Fantastic Way to Showcase Ads

Another way on how to advertise on Instagram is by using the Carousel Ads.

Carousel ads are a series of images and videos with a CTA button to connect directly to your business’ websites. It offers a most creative way to tell a long story about your product and services.

It allows you to highlight a different kind of products and share multi-part stories. Carousel ads also allow you to upload up to 10 images or videos. People can swipe to view more photos or videos in a single ad.

Carousel ads are the best fit for food and fashion companies due to its versatility of content.

Just like photo ads and video ads, carousel ads also has supported CTA buttons, such as:

  •         Apply Now
  •         Book Now
  •         Contact Us
  •         Call Now
  •         Download

Using this feature can help you to attract more audiences and new followers. These new engagements can be turned into paying customers only if you advertise correctly.

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Stories Ads: Crowd’s Favorite

Lastly, there are Stories ads.

Stories ads are the most popular and trendy way to advertise on Instagram. It is a great feature to get into people’s niche and inspire them to take action.

According to Instagram, 400 million accounts are currently and actively using Instagram Stories. One-third of the most viewed stories are all come from businesses, and one in five stories receives a direct message from its audiences.

Take note, Instagram Stories expire after 24 hours. So this type of ad is ideal for limited time offers and other promotions.

Instagram Stories ads can be in a video or image form.

You can take advantage of Instagram Stories features such as adding face filters, video effects, and text on it. CTA buttons are also present in the form of a swipe-up feature that redirects your audiences to your website.

Stories Ads supported CTA buttons are:

  •         Apply Now
  •         Book Now
  •         Contact Us
  •         Call Now (video only)
  •         Download

When used correctly and effectively, I’m sure leads and sales are just around the corner.

Instagram has released a standalone platform called Instagram TV or IGTV. Learn how to market your business through this new feature by reading my blog post The Beginner’s Guide to Marketing on IGTV.

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Final Thoughts on How to Advertise on Instagram

In this blog post, we talked about on different ways on how to advertise on Instagram.

Advertising on Instagram is a great way to showcase your product and services. With the Instagram ads, you can capture leads and convert those leads into sales.

The secret is to use high-quality, compelling, and powerful images or videos that will hook your target audience.  Use the CTA buttons effectively.

If you have more questions about how to advertise on Instagram, leave them in the comments below.

And always keep in mind… have fun!

Be sure to also check out my blog post, How to Market Your Business with Instagram And Get Results.

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Instagram 101: Can You Advertise on Instagram?
2. Best Practices for Using Instagram Live Stories for Business
3. Tips to Save Money on Instagram Paid Ads

Instagram for Business: How to Advertise on Instagram - Mike Marko

Author: Mike Marko
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Article: Instagram for Business: How to Advertise on Instagram

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