Simple Guide on How to Add Company to LinkedIn

Simple Guide on How to Add Company to LinkedIn - how to add company to LinkedIn

“Simple Guide on How to Add Company to LinkedIn” written by Mike Marko.

Thinking if you should add company to LinkedIn?

You should never hesitate to use LinkedIn for online marketing. This social media platform is one of the best places to market a business.

That’s thanks to a large (and growing) userbase, as well as a high tolerance among its users for aggressive marketing.

Many business owners ignore the capabilities of LinkedIn. I feel sorry for them because they’re missing out on a lot of opportunities.

If you’re considering using this platform, do it. You should never hesitate to add company to LinkedIn.

Adding your company to LinkedIn is very simple. In fact, I’ll demonstrate that today.

In this blog post, I’ll talk about how to add company to LinkedIn for best results. I’ll also give you a rundown of the things to do to establish a presence for your brand on the platform.

Learn How to Add Company to LinkedIn

The process of how to add company to LinkedIn doesn’t differ that much from the process of adding it to other social media platforms.

There are a few particularities, yes, but I’ll tell you all about them below.

Keep in mind that when you add company to LinkedIn, your job isn’t done yet, by the way.

To truly add company to LinkedIn in a way that actually puts it on the LinkedIn map, you have to learn how to build up a name for yourself on the platform too.

Again, I’ll show you how to do that below. But before that, let’s discuss why you should use LinkedIn for your business in the first place.

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Your Business Should Be on LinkedIn

There are other social media platforms that are more popular than LinkedIn, at least if we go by total active users.

So why add company to LinkedIn? Here’s the answer.

LinkedIn is among the best platforms to use for business purposes. It’s made specifically for professionals or business-minded individuals.

Because of that, many of the people you can connect with on LinkedIn tend to be more open to business-related overtures. They’re more open to promotions, offers, and marketing.

This makes it especially useful to B2B or business to business companies. Reaching other companies or their decision-makers is much easier on LinkedIn than on other networks.

Apart from that, LinkedIn is also the best platform to use if you’re looking to hire quality employees.

Many people are also using LinkedIn to get noticed by employers. That’s another good reason to add company to LinkedIn.

Sign Up for a Personal Account

So how to add company to LinkedIn? Just like on Facebook and other social media platforms, you need to create an account first.

You need to sign up for a personal account. This is necessary before you can add company to LinkedIn.

Anyone can sign up on LinkedIn. All you need to provide is a valid email address to verify your account.

Just make sure that you use your real name when you’re filling up the signup form. You might be considered a fraud or liar if one of your clients or employees finds out that you’re not using your legal name.

Also, add a profile photo and background image. Just use your real photo as well.

You need to show that you’re real so people will trust you. People usually only do business with someone or brands that they trust.

Once you’re done setting up your account, you still need to wait for seven days before you can add company to LinkedIn.

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Add Company to LinkedIn

After seven days, you can now add company to LinkedIn.

Unlike on other social media platforms, you can only create a company page 7 days after creating your account. This is required to ensure that you’re serious in creating a company page.

To add company to LinkedIn, Just log in to your account and click the Work tab on the upper right corner of your screen.

Scroll down until you see the Create Company Page option then click the + sign.

The next page will then ask you to add details to your company page such as your business name and desired URL.

Be sure that your URL matches your business name. This can help people find your company page easily.

For example, say your business name is Food Delivery Express. Your company page URL could be like this:

After that, the next page will ask for more detailed information about your company. That’s how simple it is to add company to LinkedIn.

Adding Details to Your Company Page

If you add company to LinkedIn, make sure that it provides useful information about your business.

With that said, fill each field with the required information. This will make your company page look legitimate and professional.

It’s best to pay close attention to the About Us and Description sections of your company page. People often check those first before engaging or interacting with a company page.

To ensure that you make the best description of your brand, include the following information in your About Us and Description section.

  • What does your company do?
  • What do you specialize in?
  • What makes your brand unique?

Also, make sure that the images that you use are related to your business. This will make your page look professional too.

Consider adding your brand’s logo to your company page. Company pages with a logo often get more visits.

Apart from that, your company logo will appear on the LinkedIn profile of your employees too. This increases your brand’s visibility on LinkedIn.

Lastly, consider making your company page SEO-friendly. Use keywords in your description to increase your page’s visibility to your target audience.

That’s the secret to success if you add company to LinkedIn. If you need more advice on this, be sure to check out my post on ironing out your LinkedIn business profile.

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Use Your Company Page Effectively

If you add company to LinkedIn, be sure to use your page afterwards!

A company page has to be maintained and kept active in order to do its job. People have no reason to follow or pay attention to a page that never changes or updates.

It’s a basic rule of social media. Activity is vital, even on a network as professional as LinkedIn.

That’s why adding the necessary photos and having a powerful description isn’t enough. You need to do the following to your company page as well.

1) Other Things to Add to Your Page

It’s important to list your products or services if you add company to LinkedIn. It’s more likely that people will check them too before they contact you.

Also, consider adding a link to your products’ reviews or testimonials. This helps in getting the trust of your potential customers.

Add details too about your career information and opportunities. Remember that you can recruit quality employees on LinkedIn since it’s a platform for professionals.

2) Keep the Content Coming

If you add company to LinkedIn, you need to post content as well.

Publishing content such as news and useful information about your company or industry can help in establishing your authority. People often do business with brands that show expertise in their industry.

Other than that, posting content regularly can further increase your page’s visibility not only on Linked but on the Internet as well.

Google can even show your content on LinkedIn in search engine results pages if it contains the right keywords. Again, that only means more visibility for your brand!

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Get Engagement from Your Target Audience

If you add company to LinkedIn, you need to make your company’s page active. The best way to do this is by getting engagement from your target audience.

Posting content can increase your reach and visibility. But this won’t happen if you’re not getting engagement.

Getting engagement is important in online marketing. Engaging with your audience can help you win their trust, build connections, gather leads, and sometimes even convert.

Keep in mind that having healthy communication with your target audience helps you to know exactly what they’re looking for. This gives you an idea of how you can further improve your business.

There are different ways to get engagement, but the easiest and fastest way to do it is by posting high-quality content.

However, I highly suggest to avoid posting content for the sake of posting. You need to have a strategy to ensure that your content will give you engagement.

Having that in mind, you should post content that is based on the interest of your target audience. It should be useful, informative, or entertaining to get engagement.

This can encourage your target audience to interact with your content or your page.

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Final Thoughts on How to Add Company to LinkedIn

In this blog post, I talked about how to add company to LinkedIn.

You need to add company to LinkedIn because this social media platform offers a lot of opportunities for you to market your business.

LinkedIn marketing has a lot of potential benefits when done right, from added visibility to increased sales. However, you can only get those benefits if you add company to LinkedIn.

Creating a company page on LinkedIn is simple. You just need to sign up for an account and wait for seven days before you can create a company page.

While creating a company page, be sure to add all of the important information about your business. Optimize it, especially in areas like your About Us and Description.

In addition, don’t forget to keep it active by posting content to get engagement as well as attention.

If you have more questions about how to add company to LinkedIn, leave them in the comments below.

Be sure to check out my Starter’s Guide to LinkedIn Marketing.  You can also check out this LinkedIn Marketing 101 Guide for Business.

If you need help with your LinkedIn account, planning your services and/or products, running marketing campaigns like Facebook ads, or creating capture pages or lead magnets, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:

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Simple Guide on How to Add Company to LinkedIn - Mike Marko

Author: Mike Marko
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Article: Simple Guide on How to Add Company to LinkedIn

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