Know How Search Engine Optimization Works

Know How Search Engine Optimization Works - how search engine optimization works

“Know How Search Engine Optimization Works” written by Mike Marko.

Do you want to get more traffic on your website?

To get more traffic on your website, you need to reach the top rank on search engine results pages or SERPs. And for that, you have to do SEO or search engine optimization.

But before you do SEO, you need to know how search engine optimization works.

Knowing how search engine optimization works can ensure the success of your SEO. That’s whether you do it yourself or get an SEO firm to do it for you.

In case of the former, it helps you formulate your SEO strategy. In case of the latter, it helps you evaluate the SEO company you hired or are thinking of hiring.

That’s why in today’s blog post, I’ll talk about how search engine optimization works. This should help all of those business owners still uncertain of what SEO entails.

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How Search Engine Optimization Works on Your Website

Wondering how search engine optimization works? Well, there’s no easy answer to that.

SEO can be a complex process. Different techniques go into it, and sometimes, they work in vastly different ways from each other.

The best way to explain how search engine optimization works may be to start with the basics. That means we need to answer the question first of “What is SEO”.

Dissecting SEO will give you an idea of how it’s done and for what purpose. In the process, you’ll also learn how it works.

So without further ado, let’s answer this question now — What is SEO?

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What Is SEO

As I said earlier, SEO stands for search engine optimization. This is a process used to improve your business’s visibility online.

Many business owners use SEO to do the following things, for instance:

  • To make sure their business’s website is in the search engine results pages or SERPs.
  • To gain more organic traffic from the SERPs.

To achieve these things, they use SEO to improve or “optimize” aspects of their website. There are dozens of optimizations possible!

For example, SEO may involve changes to your website’s current design and content. It may even require you to change the weight of page elements to improve loading speed.

That said, there are also SEO strategies that don’t touch your website at all. Instead, they focus on how you promote your website on other platforms (like social media).

Either way, the point of SEO is to help you get the attention of your target audience. To give you an idea of how it can do that, here’s how search engine optimization works.

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How Search Engine Optimization Works

Before we get to how search engine optimization works, we have to go over how search engines work.

How Search Engines Work

When you search for a specific keyword on a search engine such as Google, the search engine will provide results (the SERPs).

The SERPs will typically show different websites. These websites will often be provided as a list of options you can click on to learn more.

The content of these websites will generally be about the same subject. That is, they will all be about the keyword that you searched for.

For example, if you search for “Thai food”, the results will likely show Thai restaurants near you or different kinds of Thai food.

The top websites in the SERPs are usually the ones that use the best SEO practices. This is because those websites are optimized for the search engine’s algorithm.

These algorithms are integral to the study of how search engine optimization works too.

What Is a Search Engine Algorithm?

A search engine algorithm is a set of rules or formula that determines each website’s relevance for a particular search.

SEO ensures that a website meets the requirements of that algorithm. As a result, the site ends up in the SERPs for certain keywords or topics.

If the site’s SEO is good enough, it’s even seen as “more relevant” or “useful” for a search than all other sites. That means it may end up at the top of the SERPs.

That’s how search engine optimization works. It makes your website fit the algorithm so it can be found easily by your target customers when they use search engines.

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Factors That Affect How SEO Works

There are factors that affect how search engine optimization works.

Search engines like Google have standards for the websites that they show in their search results. These standards are reflected as factors in their algorithms.

That’s why it’s important to consider those factors too when doing SEO. They can help you figure out what to focus on for your optimization.

To give you an idea, here some of the most important factors to consider when discussing how search engine optimization works.

1) Domain Authority

Domain authority or DA tells you how much trust your domain (roughly, your website) has gained. This is often determined by your domain’s age and number of backlinks.

Aim to have high domain authority. If you have a high DA, search engines will include you in results frequently.

That tells you DA is an important aspect of how search engine optimization works. It doesn’t take a rocket scientist to see why.

Search engines want to show websites that are credible in their SERPs. Having a high DA helps in that matter.

You see, a high DA means that many sites are using yours as a reference for their posts. This proves to Google and other search engines that you provide valuable content.

DA is affected by more than your content, though. Having a domain name relevant to your main keywords (more on this later) helps you get high domain authority too.

Besides, this type of URL helps people remember your website easily. It assures them that your content is related to your industry.

Take note that a shorter domain name also tends to have a higher DA compared to longer domains. That may be since search engines prefer sites with short URLs to those with long ones.

In sum, many of the things that affect DA also affect ranking. That’s the reason DA is a vital aspect of how search engine optimization works.

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2) Keywords

How you pick or use keywords affects how search engine optimization works on your website.

Contrary to common belief, it’s not always best to use the high-competition keywords. People tend to prioritize them just because they get the most searches.

Unfortunately, there’s always the other side of the coin. Because these keywords get a lot of searches, they also get a lot of sites targeting them… hence the “high-competition”.

Due to this, it’s generally wisest to use medium- to low-competition keywords as well. These usually give you better odds for getting attention.

You should also consider using LSI (Latent Semantic Indexing) keywords. They can also help improve your ranking.

Using LSI keywords basically means you need to use ones that are related to your main keyword.

For example, say your target keyword is “SEO tutorial”. Using LSI, you would also use “easy SEO tips” or “ DIY SEO for beginners” because they’re related.

That said, make sure to use keywords strategically. Don’t just put them on your website randomly.

You should also use the best keyword density for your content. Generally speaking, the ideal keyword density is 1% to 3%.

There are a number of tools and websites out there that can help you calculate keyword density. Just remember to monitor Google’s updates in case they affect ideal keyword density for SEO.

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3) Content Quality 

The content that you post affects how search engine optimization works on your website too.

Currently, search engines choose to show websites with unique or original content. Thus you should make sure to avoid posting others’ work on your website.

Google and other search engines can check if your content is unique. It’s obviously not ideal for them to discover your content is only copied from another website.

With that said, it’s best to find and study your target audience before you create content. Doing this can have an effect on how search engine optimization works on your site.

Once you have a chosen an audience, create posts based on their interests. Always create the type of content that they want to see.

4) Length of the Content

The length of your content is another important aspect that affects how search engine optimization works.

That is because longer content can help you earn a higher rank in search results. Recent studies even correlate content around 2,000 words with better SERP placement.

Having long content increases the time your visitor spends on your post. When visitors spend more time on your post, this tells Google that you have valuable content.

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5) Your Link Profile

You also need to understand links to know how search engine optimization works.

Search engines consider links when they determine the rank of a website on the SERPs. They look at the backlinks or links pointing to your blog from external websites, in particular.

A website with high-quality backlinks often ranks high in the SERPs. That’s because search engines see it as proof of its quality — as I mentioned earlier in the section on domain authority.

This tells you why link building is such a popular SEO strategy now. Link building is the process of getting hyperlinks from other websites that lead to your own.

There are many ways to do link building, and one of the best is to provide excellent content. That’s because superb content tends to attract links naturally.

At any rate, just keep link building in mind when considering how search engine optimization works. Chances are, you’ll have to do quite a bit of it for your SEO.

6) Site Speed

Google also evaluates how fast your website loads. That means site speed affects your rank in the SERPs.

There’s a reason it’s a vital factor in how search engine optimization works. Simply, it’s that having a fast loading speed provides a good user experience.

Google recognizes this, so it favors faster-loading sites in its SERPs. After all, it wants to provide the best results to its users.

There are many ways to increase site speed. But the best way to do it is by using caching plugins like W3 Total Cache or a CDN (content delivery network).

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7) Clean and Responsive Design

The layout of your website is yet another thing to consider in how search engine optimization works.

Google prefers websites with a user-friendly layout or design. Thus, it’s best to keep your website design simple.

A clean design is best, especially when paired with considerations for user convenience. For example, you may want internal links on your homepage to help people navigate your site.

Consider having a mobile-friendly/responsive layout too. Search engines tend to prefer websites that are mobile-friendly because most people now surf the Web with handheld devices.

Final Thoughts on How Search Engine Optimization Works

In this blog post, I talked about how search engine optimization works. It’s a marketing process designed to help you promote your business online.

In particular, SEO aims to get a business’s website to the top spot in the SERPs. That gets you better visibility on the Web and also helps you get traffic.

SEO involves myriad techniques. Many of them involve changes or improvements to your website, but others may also take place outside of your domain.

Generally, however, SEO works by considering things like a search engine’s algorithm. The algorithm is a set of rules that determines each website’s relevance for a particular search.

Thus, many SEO techniques involve optimizing websites so they better fit the algorithm’s requirements. This makes the websites easier to find and makes algorithms rank them higher.

Algorithms take into account a number of factors. These are thus factors that affect how search engine optimization works.

Some of them are domain authority, your content, links, site speed, and layout. Paying attention to these things is part of how search engine optimization works.

Anyway, that’s it for my explanation of how search engine optimization works! If you have more questions about how search engine optimization works, leave them in the comments below.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Know How Search Engine Optimization Works - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

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