How Often to Post on Instagram for Business

How Often to Post on Instagram for Business

“How Often to Post on Instagram for Business” written by Mike Marko.

Can your frequency of Instagram posting affect your business?

There is no doubt that one of the main factors that can make or break your success on the platform is the frequency in which you publish your posts. If you don’t post enough, you will be forgotten. If you post too much, however, you become a nuisance.

The main issue now then is: How often should you post on Instagram to strike the right balance?

In this article, we will discuss the different factors that should be considered when wondering how often to post on Instagram for business and ensure positive feedback from your followers, and eventually, success in your business.

Posting For Business On Instagram

Every business belongs to a certain niche, and it will not necessarily be the same for each one. This means that what may have worked for one business doesn’t automatically mean it will work for you.

You will need to create your own strategy depending on your business and the audience you’re catering to.

Trying different strategies without factoring your own brand and market could eventually lead to you harming your business, instead of helping it. Therefore it’s important to understand how the businesses in your niche are approaching their marketing and learn from them.

Know How Often to Post on Instagram for Business

One of the main reasons Instagram rose to instant popularity was because it provided an avenue for people to broadcast their lives without limitation. This eventually became a selling point for businesses as well.

However, it’s also important to remember that, as in real life, talk too much and you’ll be deemed as obnoxious and annoying.

If you don’t want anything bad to happen to the image of your brand, here are the things that you should remember on how often to post on Instagram for business.

advantages and disadvantages of instagram

Experiment and Test

The first and best way to determine how often to post on Instagram for business is by experimenting. Do this by posting every day, varying the number of posts you make each time.

Another helpful tip is to make a schedule. Say, you post twice on Monday, 5 times on Tuesday, 3 times on Wednesday, etc.

For the entire week, make a plan on how many posts you should publish and observe how your followers engage with them. Allocate time at the end of each day (or week) to check to see which post received the most number of notifications, as well as the time and day when it was posted. Consider this as the most ideal time to share your photos.

How to Use Instagram for Marketing a BusinessDiscover How Often Your Followers Post about You

The next thing you could do is to check your statistics on how often Instagram users post about you.

Analyzing the data will help you get an idea on how many posts you have to make; it’s a way for you to reciprocate their acts of free advertising. Not only that, it will also tell you when the best time to respond to your followers is.

You can keep track of your mentions through regular checking of your notifications for any tags from users. You can also just simply search your business name, along with hashtags you’ve made or are related to your field, and see if any posts pop up.

Simply Ask Your Followers about It

If you are not into data reviewing, the easier way to figure out how often to post on Instagram for business is by asking your followers. There are a lot of ways as to how you can approach and inquire for their answers.

You can either ask them through an Instagram post, or make this a topic when having conversations with your followers. After a certain period, say after a week or so, tally the results you have on both approaches. From that you’ll have your rough estimate.

Struggling to get the business success banner - internet marketing - SEO marketing - social media marketing

Common Advice is Wrong

The last and most important thing that you should keep in mind is that most of the advice you would find are, most of the time, wrong and not made for your business.

If you ask how often to post on Instagram for business on various marketing forums across the internet, you’ll get an answer of “between 3 to 5 times a day”. Some would even tell you to start posting less than usual to make your engagement eventually go up.

“If it works on their business, then it might work for mine, too.”

Well, there’s no right answer for that.

However, keep in mind that all businesses are different, and advices given to one shouldn’t always be followed by another.

Just think about this: would Ford care about how Sony approaches its audience on social media? If ever Ford duplicates Sony’s marketing strategy, would they get the same result? The answer to that is a resounding NO.

Businesses are like people who have individualities and interests, and under different niches, they will have a different target audience. That’s why the marketing strategies are also different and based on the interests and engagement of their target market.

“I have tried this for myself, and succeeded; my method is thus proven!”

You might end up with answers like these in marketing forums—and in occasions, you might end up getting sales-talked by this smooth talker, too.

Now, ask yourself this: “Are 2 or 3 successful people good enough to gather relevant data from?”

A business shouldn’t rely mostly on advice with no proven analysis. Even if there is proven data… would that method apply for your business type?

There’re certain aspects that you should consider before you can determine whether or not you’ll get the same results, in case you would take such advice.

Figure Out the Frequency That You Can Sustain

Now that you have an idea as to how often you should publish your posts, the next thing to think about is whether you could keep up with the pace you and your followers have established.

Think of it as an unwritten deal – let’s say, 5 posts a day. Both parties have agreed upon these terms, and thus it should be followed.

Avoid inconsistencies as these can negatively affect your online marketing campaign.

Research shows that when the number of posts on your social networking accounts fluctuate, it tends to decrease engagement and follower count as well.

How Frequency of Posts Can Affect Followers’ Post Engagement

Advertising Your Business Through Instagram Product PromotionAccording to various studies and observations, frequent and consistent posting will only result in a positive impact in terms of post engagement. Therefore, you don’t have to worry too much about posting a lot, unless they are direct marketing posts.

Too much marketing and advertising posts can be considered as spam and should be avoided as much as possible. Frequently posting interactive, fun, and informative content on a daily basis will increase the chances of getting high engagements or interactions.

If you’re having a hard time sustaining the preferred number of posts for your Instagram account, consider making use of tools like Agorapulse. It acts as a post manager that schedules your posts with appropriate time allowance for each one.

Final Thoughts on How Often to Post on Instagram for Business

Today, we have made it clear that not all advice on how often to post on Instagram for business will work for everyone. Determining the number of posts you should publish lies in your hands, because it all depends on you and your followers.

There are a lot of simple and easy ways to determine your post frequency, some of which are:

  • Experimenting,
  • Figuring out how often your followers post about you, and
  • Directly asking your followers.

When you’ve finally established a rough estimate, keep in mind that you have to stick with those numbers, and try to keep the pace as much as you can. Remember that inconsistency won’t do your business any good.

If you have questions about how often to post on Instagram for business, just leave them in the comments section below, and we’ll be back with an answer!

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

free bootcamp training mini course internet marketing - mike marko - smm - seo - search engine optimization

Have questions and want to connect?

Add me on Facebook then shoot me a message:

Suggested Articles:
1. How to Use Instagram for Marketing a Business
2. Engaging Questions to Ask Your Followers on Instagram
3. Advertising Your Business Through Instagram Product Promotion

How Often to Post on Instagram for Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want help marketing online, then check out our services at IM Consultant Services.

Article: How Often to Post on Instagram for Business

Also published on Medium.

Facebook Comments