How Does Twitter Work for Business

How Does Twitter Work for Business

“How Does Twitter Work for Business” written by Mike Marko.

Are you asking yourself: How does Twitter work for business?

Unlike Facebook and Instagram, Twitter is a social networking platform that falls into the category of microblogging tools. This is due to its short and disconnected feature or its limited message limit (now 280-characters).

This can be seen as a feature that puts Twitter at a disadvantage as a platform for social media marketing.

But, this is no longer the case.

With the latest updates on the platform, greater business growth with Twitter is now possible. In this article, we’ll discuss the effective ways to make Twitter work for your brand.

So how does Twitter work for business?

Effective Tips on How Does Twitter Work for Business

Twitter is a short message communication tool that allows you to deliver out messages within its 280 character-limit. This puts pressure on the marketers to make the message content as precise and direct as possible.

At the same time, users are likelier to engage with content that is quick and easy to absorb. This is how Twitter helps your business to be more meaningful and engaging to the audience.

Below are the tips that you must consider in order to make Twitter work for your business.

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Make Your Account More Visible

Making your account visible, rather than private, will enable you to show your campaigns and messages to the public. Doing so means you have to make your Twitter presence as eye-catching as possible to attract followers.

Being visible goes also with all of your business-related Twitter postings.

You need to turn on the public mode in your Twitter’s settings when creating a post. This allows everyone to view and interact with your tweet.

Make Use of the Twitter Video

Consider using Twitter videos for discovery. Videos are visual and can bring your concepts to life.

People are mostly visual learners and we tend to like things that are observable. With that reasoning, it makes videos more of a necessity rather than style.

However, make sure that your videos are relevant to your business, informative and inspire your followers to retweet them to further increase your chances of being seen.

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Considerations for Making Videos

In creating a video for your business Twitter marketing, you need to take note of the guidelines set by Twitter.

Your video should only be maximum 140 seconds long.

With this given duration, make sure that the content is specific to your brand and showcases the value you can offer.

In addition, the content of the video should directly specify the subject and goal of your business.

Make Your Video Accessible

Hashtags can be a great way to make your video accessible to your target audience. You can use of hashtags related to the video and your business so it may show up for people who are searching those topics.

For every video post, it’s recommended to use at least two relevant hashtags. Using too many will make it harder for the audience to read.  (Do not use more than three hashtags because the Twitter algorithm could penalize you.)

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Tweet Frequently and View Results on Twitter Analytics

Another tip is to tweet frequently.

Your tweets should also be relevant to your audience.  Relevant content will help encourage engagement.

Using Twitter for business doesn’t mean that you will directly offer your products services. Engage with your customers or even target new audiences by building a relationship with them.

On Twitter, your main target should be attracting customers and forcing your product on to them.

Standards in Tweeting

In creating tweets, always put quality over quantity. Every tweet should be in line with your business objectives and exude your brand’s identity.

Tweet at least every couple hours and observe your Twitter Analytics.  The analytics may help guide you on what to post and when.

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What Is a Twitter Analytics?

Twitter Analytics is a tool for understanding the progress of your business.

Everything that you will include in your tweets is being measured by the Twitter Analytics tool. This uses every word, like, comment and video to create statistics of your business.

How Twitter Analytics Work?

The statistics of your business’ performance on the platform is tracked using Twitter Analytics. Statistics tracked month to month are viewable on the account’s home section.

The two dashboards that can be seen in this section have their own individual functions. The tweet activity dashboard lets you view your metrics for every single tweet, while the insight dashboard section tracks your follower growth.

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Final Thoughts on How Does Twitter Work for Business

In this article, we discussed tips and answers to a common question: how does Twitter work for business?

If you are just about to create your Twitter account or are about to revive an existing one, make sure it is visible to the public. This means your content can be seen by anyone who visits your feed.  Therefore make sure your content is attractive (and relevant) enough to convince them to follow you.

Try to make use of Twitter video. People are more likely to engage with highly visual content, especially videos. Ensure that the videos are maximum 140 seconds long and are interesting, as well as relevant.

Most importantly, tweet frequently so as not to get lost amongst the billions of tweets that are published. Track your business’ performance over your first month using Twitter Analytics.

If you find this article helpful or have further concerns, you can leave a comment below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. How Do You Use Twitter for Business Efficiently
2. Tips on Using Twitter to Promote Business
3. 6 Facts Answering “Is Twitter Good For Business?”

How Does Twitter Work for Business - Mike Marko

Author: Mike Marko
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Article: How Does Twitter Work for Business

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