Marketers Ask, How Do I Use Twitter for My Business?

Marketers Ask, How Do I Use Twitter for My Business - how do i use twitter for my business

“Marketers Ask, How Do I Use Twitter for My Business?” written by Mike Marko.

I’ve met several business owners asking, “How do I use Twitter for my business?”

If you take a look at the brands on that platform right now, you’ll see them doing any number of things on it.

Some of them use it for product or brand exposure. Others use it for audience discovery.

Still others use it to provide customer service. Many use it for all those things.

In other words, the question “how do I use Twitter for my business” has a multifaceted answer. That’s because Twitter itself is marvelously flexible and lends itself to a lot of business purposes.

I’ve been using Twitter for several years to market my own business as well as clients’ businesses.

In fact, I’ve even gained so much experience on it that I’ve already published my own comprehensive guide to Twitter marketing.

In this blog post, I’ll share insights that should help you answer the question “how do I use twitter for my business”.

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How Do I Use Twitter for My Business – Why It Matters

Why does answering the question “how do I use Twitter for my business” matter?

For one thing, Twitter is one of the largest social media platforms perfect for targeting potential customers.

Over 326 million people use Twitter every month. And a huge 75% of B2B businesses market on Twitter.

You see, businesses around the globe use Twitter, and so should you.

Small businesses and huge companies can both use Twitter. In either case, Twitter can help a business grow.

It can spread brand awareness and is a great platform to provide customer service. More of this will be discussed in this blog post, so read on!

How Do I Use Twitter for My Business – Networking

You may be wondering, how do I use Twitter for my business for networking?

Building connections is important to any businesses. It’s one of the keys to grow your brand and let the world know about the solutions you provide.

By networking with the right people, you’ll bring long-term strategic business to your company. You can also expand your reach.

Twitter is a great place to find influencers and bloggers, for example. Follow them and see what they tweet and what content they’re connected to.

Retweet their content and start building relationships with them. If they’re local, why not catch up with them over coffee, even?

You may request an interview via Twitter and record the interview on video. Use a list of questions you can then turn into a blog post.

Publish that interview on your blog or website, then promote it on Twitter. It’s a guarantee that the influencer will promote your post on their network.

Now we’ve answered the first question: how do I use Twitter for my business, networking.

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How Do I Use Twitter for My Business – Researching

The second question is, “How do I use Twitter for my business when it comes to research?”

It helps to know how people use Twitter when answering this. The majority of Twitter users use the platform to connect with their friends and family.

They use it to express their feelings, thoughts, and emotions. Twitter users also voice their opinions and rants on new trends, products, services, news, and more.

So answering “how do I use Twitter for my business for researching” is simple. You can use Twitter to find out what is happening in your industry or niche by searching Twitter using keywords relevant to your field.

You may also use Twitter to find out what people are saying about your competitors or what your competitors are saying.

You may even look for your brand on Twitter to find out what’s being said about your business in real time.

Use #hashtags to search on Twitter. This will help keep you updated on key terms that are significant in your industry.

Use Twitter to discover new trends. For example, if you are in the salon industry, then you might be interested in knowing the latest hairstyle that’s making a buzz.

Twitter has an “Advanced Twitter Search” feature that lets you do local searches within a certain radius. It’s a great tool to use to see what your local area is buzzing about on Twitter.

Researching can help you get ahead of the curve. Fortunately, you can do a good deal of it on Twitter.

How Do I Use Twitter for My Business – Marketing

The third question is, “How do I use Twitter for my business in terms of marketing?”

What’s really great about Twitter is that it can deliver information, content, and marketing campaigns locally and globally to your niche.

You can use Twitter to push content out to a bigger audience. Promote your blog posts or latest updates on the network, for example.

If you have a blog or website, make sure to include retweet buttons in your content to make it easy for people to share your post.

It’s a good answer to “how do I use Twitter for my business”.

Here’s another answer to the question, “How do I use Twitter for my business?” — you can use Twitter to run special deals and promos. You can use these exclusive offers to drive traffic to your website.

Another way to market on Twitter is by tweeting or announcing an event on the platform. Encourage your followers to do things like retweet your announcement.

You may also use the platform to find sponsors for your events or contests. You may even try using hashtags at your events to crowdsource mobile marketing.

So, if you’re still asking “how do I use Twitter for my business”, here’s the answer — you can use it to market your brand. Just try some of the suggestions I gave above.

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How Do I Use Twitter for My Business – Branding

The next question is, “How do I use Twitter for my business for branding?

Twitter is like most social networks — it lends itself easily to brand-building. All you have to do is promote awareness of the brand on the network.

In a nutshell, that means being active on it.

You can answer the question “how do I use Twitter for my business for branding” in several ways.

For instance, you can position yourself or your brand as an authority in your niche. You can do this by hopping on questions that are in your field of expertise.

You can find these by searching for the relevant hashtags for them on Twitter. Sometimes, they may even be addressed to your competitors… whom you should try to beat to the answer (or whose answers you should improve upon).

You can also use Twitter to spread your content, as mentioned earlier. Good content can be as much a part of your brand as your actual products or services.

The idea is to stay consistent in your activities on the network. Be mindful of presenting the constant value and character you want associated with your brand.

That’s the answer to “how do I use Twitter for my business for branding”.

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How Do I Use Twitter for My Business – Customer Service

Here’s another question — “How do I use Twitter for my business for customer service?”

85% of Twitter users say providing customer service there (on Twitter) is important.

And that’s understandable. People always want to be heard when they have complaints, and being reachable is one way to show your followers that you care about them and their concerns.

In fact, customer service is one of the ultimate marketing tools. When you have excellent customer service, your customers are highly likely to recommend you to others.

Furthermore, it may be what you need to distinguish your brand from the competition. Sometimes, great customer service is all that separates the top brand from the rest.

So, we’ll answer the question “how do I use Twitter for my business in providing customer service”.

When your customers have questions, queries, or problems, answer them quickly. Content on Twitter has a fast turnover and people don’t have a lot of patience, so speed matters.

Responding quickly can help shut down impending issues and damaging reviews. It also gives the customer a sense of being prioritized (important, because you want to show you value him).

Encourage your followers to ask questions or to reach you out should they have any concerns. Here are some other tips for providing customer service on Twitter:

  • Answer even negative feedback. You want to assure the customer you’ve taken note of the complaint and are willing to do whatever it takes to fix it.
  • Never be rude. Answer everything with the utmost courtesy because it reflects poorly on your brand if you turn impolite.
  • Watch the details. You don’t want to accidentally reveal identifying information about a customer in a public tweet, so learn to use direct messages when going into detail about such things.

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How Do I Use Twitter for My Business – Final Thoughts

So now this blog post has helped you answer the question “how do I use Twitter for my business”.

You’re not the only one who’s been asking, “How do I use Twitter for my business?” Many are waking up to the potential of Twitter as a marketing channel.

Twitter is also a powerful tool for networking, researching, branding, and providing customer service.

To use it for any of the above purposes, just follow the tips I gave you in the article. That means making use of Twitter’s different features to serve your needs.

For example, you can use hashtags as search terms when you’re conducting business research. Or you can use direct messages and tweet replies to respond to customer needs on Twitter.

That takes care of the question “how do I use Twitter for my business”. Should you have more questions about Twitter for business, feel free to comment below. I’ll do my very best to answer your queries.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. The Use of Twitter in Business Marketing
2. Simple Guide on How to Use Twitter for Business Marketing
3. How to Use Twitter to Promote Business

Marketers Ask, How Do I Use Twitter for My Business - Mike Marko

Author: Mike Marko
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Article: Marketers Ask, How Do I Use Twitter for My Business?

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