Improve Google Ranking with Organic Search Engine Optimization

Improve Google Ranking With Organic Search Engine Optimization

“Improve Google Ranking with Organic Search Engine Optimization” written by Mike Marko.

Are you aware of what organic search engine optimization can do for your site?

To improve your rank on Google, you need to do SEO or search engine optimization. This process will make your website so search engines like Google can easily find it.

Most people actually have others do their organic search engine optimization for them. Even experienced website owners often end up hiring SEO professionals for it.

But even if you lack the money to hire an SEO company, you can still do organic search engine optimization yourself. Organic search engine optimization is fairly easy because it doesn’t involve any complicated tasks.

In this blog post, I’ll show you how to do your own organic search engine optimization. I’ll also discuss why it’s the best way to get traffic for your website.

The Import of Organic Search Engine Optimization

Organic search engine optimization can drive lots of traffic to your website. Also, it can be used to get a higher ranking on search engine results pages.

This type of SEO involves several tasks such as keyword analysis, backlinking, link building, and content writing. It’s a long process that takes time to show results too.

Contrast that to inorganic or non-organic SEO, which will often give you results immediately.

Despite that, it’s still important to use organic search engine optimization to get traffic for your website. Many online marketers even prefer it to inorganic SEO because it’s more beneficial in the long run.

Do you know why?

Well, let’s take a look at the reasons why you should go for organic search engine optimization.

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Why Go for Organic Search Engine Optimization?

Many websites are now using inorganic SEO. This type of SEO is also called artificial SEO. It includes techniques like paying for ads to reach your target audience and get traffic.

Using ads can bring you a lot of traffic immediately. But it requires you to spend money regularly because it stops working too once you stop paying for it.

That’s one of the reasons why you should use organic search engine optimization. It’s true, this type of SEO can take a bit longer. It requires you to do keyword analysis, make high-quality content, and perform link building.

But as mentioned earlier, organic search engine optimization can give you better results in the long run.

Paid clicks only guarantee a one-time visit. But if you have valuable content, you can have repeat visitors. This is possible even if you’re not paying for an advertisement.

That’s because people will come back to your website if your content has value to them. They may even refer it to others, which means they’ll do your promotion for you.

In addition to that, great content can increase your conversion rate. Posting good content improves your brand’s image.

It helps you get the trust of your target audience — both as a source of expertise in your niche and as a brand that strives for authenticity.

Why does that matter? Because once you have the trust of your target consumers, you’ll likely have more sales.

People prefer to do business with trusted brands. Consumers choose the brands that they trust because it assures them that the offered products and services are reliable.

Now ask yourself the following question.

Which is more likely to convince a consumer that a brand’s trustworthy, a glut of ads (artificial SEO) or a steady stream of high-quality content (organic SEO)?

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The Best Organic SEO Techniques

Since organic search engine optimization requires a long process, it’s important for you to know what you’re doing from the start. This will prevent you from wasting your time and effort.

There are some basic things that can help you with your organic search engine optimization. For your convenience, I’ve listed them below.

1) Find and Use Relevant Keywords

To get the best results from your organic search engine optimization, you need to find and use relevant keywords.

In case you’re not sure what they are, keywords are the words and phrases used in a Google search. Knowing what keywords your audience uses can help you figure out how they think. This will allow you to make content that actually caters to their wants and needs.

So you need to find and use the relevant keywords because it’s the fastest way to reach your target audience.

To do that, conduct keyword research. Start by thinking of the possible words and phrases that your consumers use to find your products on Google. Save it on a list and type it into the Google search bar.

Google will then suggest the most searched keywords related to the words you’ve typed. Save the keywords it suggests. Use them in your content and website.

This is just basic keyword research, by the way. There are many other techniques and tools you can use to find good keywords.

At least one of the entries in my roundup of the best free SEO tools for 2019 is a keyword research utility, for example. You can also use the rest of the tools in that list for further organic search engine optimization.

2) Create High-Quality Content

As I said earlier, high-quality content is an important factor in organic search engine optimization. You’ll achieve a higher rank in search results if you keep posting high-quality content.

At least one reason for this is that Google prioritizes websites with high-quality content. Its algorithm prefers websites that provide quality information to visitors.

Along with that, the majority of people want to see the best content on any given topic. So they themselves are likelier to look for your site if it has great material. In addition, they’re likelier to link to it as well as share it.

Never post low-quality content just for the sake of posting. Do research before you create content. This helps you make content that’s full of information and that’s useful to your audience.

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3) Always Use Images or Videos

Using images and videos is important to organic search engine optimization too.

Your content shouldn’t just have text. It must include images or videos as well.

Images and videos provide a way to break up your content. But aside from that, they can also improve your SEO.

That’s because people use Google to run searches on more than text content. They use it to search too for images and videos.

If you have images and videos on your site, there’s a chance they can show up in the appropriate searches for your keywords. That can add to the traffic you get via the SERPs (search engine results pages)!

In addition, multimedia tends to improve reader retention. If people watch a video on your webpage, that means they spend more time on your site, for example.

4) Include the Right Metadata

Your meta title, description, and tags are important to organic search engine optimization process. They tell the search engines what your page or post is all about.

Not sure what they are? Here’s a quick explanation of each one:

  • Meta title – The title that appears when your page is one of the results in an SERP.
  • Meta description – This doesn’t appear on your website. It only appears in the search results as a short description of the webpage. It gives the user an idea about what he can find in your website’s content.
  • Meta tags – Bits of text in your webpage’s code that tell search engines what the page is about.

Using keywords is generally a good idea when filling out metadata. It provides an added signal that search engines can use when trying to find content for a particular search.

Don’t forget to complete the alt tags for your multimedia content too. This is a normal part of organic search engine optimization.

For instance, make sure to fill the ALT tag for images in your HTML code. Using keywords in the image’s file name is also a good idea.

That’s because it helps search engines understand what’s actually in an image you’ve published. That makes them likelier to have it in the SERPs when people do a related image search.

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Regularly Post New Content

Regularly posting new content is an important factor in organic search engine optimization. It encourages continued traffic, conversions, and increased visibility on the Internet.

It also tells visitors that they should come back for more. If people know they can expect more interesting content from you in the future, they’re likelier to return to your site.

So how regularly should you post? It depends on your capabilities and other circumstances.

If your content tends to be long-form, posting once a week or so is often acceptable. If it’s short, you can post more often than that.

Just remember that you should favor quality over quantity here too. That’s a cornerstone of organic search engine optimization because search engines now prioritize quality as well.

Post Your Content on Social Media

When you post content, make sure to promote it on different social media platforms. Don’t just rely on getting traffic from SERPs.

Posting content on social media platforms can further improve your rank on search results. That’s because posting content on a social media platform is often a good way to get content shared out.

With any luck, that can increase your traffic and conversions. Search engines prefer websites that have more traffic and customer attention.

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Final Thoughts on Organic Search Engine Optimization

In this blog post, we talked about organic search engine optimization. Organic search engine optimization include processes like keyword analysis, link building, and content writing.

It’s a long process compared to inorganic or artificial SEO, which relies heavily on paid ads.

Though organic search engine optimization seems like a tiring process, many online marketers are still using it. That’s since organic search engine optimization has more benefits in the long run.

But to ensure the success of your organic search engine optimization, there are some things to keep in mind.

Take time to find the keywords that your audience is looking for. Use them in your content and webpages to optimize them for search engines.

When you post content, make sure to use images and videos. Using media can increase audience interest and engagement. Also, consider posting on social media to reach more people.

Post often so both people and search engines know your website’s active. Optimize your webpages too by filling in their metadata.

All of this can help with your first forays into organic search engine optimization. If you have more questions about organic search engine optimization, leave them in the comments below.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Improve Google Ranking with Organic Search Engine Optimization - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: Improve Google Ranking with Organic Search Engine Optimization

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