Key Tips in Knowing Your Facebook Target Market Audience

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“Key Tips in Knowing Your Facebook Target Market Audience” written by Mike Marko.

Have you been struggling to grow your customers despite your Facebook marketing efforts?

If that’s the case, then there must be something you’re not doing right.

And just like many other business owners, maybe you’re not targeting your ads to the right audience.

Brands on Facebook live and fail based on how well they know their audiences.

The secret is… when you have defined your target audience and their needs, the task of marketing becomes easier.

Knowing your Facebook target market is crucial before focusing on crafting a marketing strategy.

Today, I will share to you the key tips to help you determine your target audience. Then, I will also outline some tips on how you can reach out to your audience.

How to Know Your  Facebook Target Market Audience

Knowing your Facebook target market is just simply knowing who are your main customers. It may sound easy, but it’s a long process to do.

You don’t just answer and say that these people are my target audience. You need to do some extensive research. That’s what I’m here for!

Let’s talk about knowing your target audience and how you can reach them.

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Ideal Target Market Audience

Facebook is for everyone— young, old, salesman, business owner, personalities and brands.  Your ideal Facebook target market audiences are users who will likely to buy your products and services.

First, you should understand your business and to whom you’re doing business. Understand your products and services, then determine to whom they are for.

For example, if you’re business focuses on fashion brand, your target audiences are those interested in clothing, fashion, and accessories. The target audience could be female and male aged 15 to 40 with interests in Clothing or Fashion.

Getting to know who your customers really are is a crucial step for a successful Facebook marketing. Once you do, all your content ideas will immediately fall into action. It would then be easier for you to craft and strategize a marketing plan too.

To put it short, you must think of your “ideal” client or customer as a person. Visualize him or her in detail. “See” what he or she does, thinks, and wants. When you do that’s the time you’re going to define your target market.

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Defining Your Target Market

It’s better than you should know how to define your target market. You can define your target audience by asking yourself “who will be my customers?”.

Or who among your followers are your prospective customers. Basically, your Facebook target market should in line with the things you were looking for in your ideal customer.

If you’re a fashion brand, then see to it if your prospect target audience is fond of fashion and styling too. Check on their posts, updates on Facebook to have a better insight. Their post basically tells about their interests in likes.

You can also better define your target audience by establishing the demographic profile of your Facebook target market.

You can answer questions like:

  • How old are they?
  • What is their gender?
  • What is their marital status?
  • Do they have children?  If so how old?
  • Where do they live?
  • What is their income level/net worth?
  • What is their interest? or
  • What is their lifestyle?

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Reaching Your Target Market

One of the biggest advantage of Facebook because it lets you define and reach your target audience. Thus, reaching your target audience should be about more than just delivering content to a maximum number of users.

It’s not just enough that you post regularly, or you update more often with information and news about your brand. But you should also aim to grab your followers’ attention and get them to convert them into buying customers.

How to do it? Here are 2 ways in reaching your Facebook target market.

Reach Audience Through Facebooks Ads

Facebook ads are both efficient and cost-effective. You can reach your target audience that are most likely to become your customers using Facebook ads.

You can use Facebook’s advanced targeting options. These targeting options focus directly on users and profiling potential customers to get clicks and optimization events.

You can reach them by Location through geo-targeting. It will help you to single out users based on that region, country, or city.

You can also reach them through demographics. Demographics-based ad targeting allows you to reach users similar to your customers, which increases the chance of conversion.

It also lets you identify their interests & behaviors. these variables are especially important today when important today when 71% of consumers prefer personalized social media ads.

Learn more about Facebook ads by checking out my blog post, Understanding How Facebook Ads Work.

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Reach Audience Through Valuable Content

Facebook ads can be a bit expensive. But even without using Facebook ads, you can still reach your Facebook target market.

Reaching your target audience depends on your content’s relevance and potential to tell meaningful conversations. This is the way to reach your target market without using Facebook ads.

That’s why it is crucial that you put audience analysis at the heart of your content marketing efforts.

Getting to know your followers enables you to identify topics they care about and their interests. This also allows you to extend your marketing strategy to make it more effective.

You can also reach your Facebook target market through:

  • Influencers — a group of reliable people who have a powerful word of mouth.
  • Facebook groups — a group of the same people who share and talks about the same insights, interests, and likes.
  • Facebook events — is a calendar-based resource used to notify your followers on upcoming occasions, events or hostings of your brand.

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Final Thoughts About Facebook Target Market Audience

Now, you know how you can define and reach your Facebook target market audience.

Regardless of what your business sells, your target audience is just out there. It’s your responsibility to find them and figure out what makes them be into your brand.

With the help of today’s blog, I’m sure you can easily get the hang of finding the ideal target audience for you. Just remember a few things…

Define what your ideal customer looks like. Determine their age, location, gender, and income. Once you have defined them, don’t forget to reach them by using Facebook Ads.

And remember, a creative, interesting content can help you drive your way into gaining more customers.

Learn more how you can leverage Facebook to grow your business by reading our complete guide.

If you still have any questions on today’s blog post about Facebook target market, just leave it in the comments below!

By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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Suggested Articles:
1. Using Facebook for Business the Right Way
2. The Essential Facebook Advertising Tips for Small Businesses
3. Effective Strategies on How to Market Your Business on Facebook

Key Tips in Knowing Your Facebook Target Market Audience - Mike Marko

Author: Mike Marko
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Article: Key Tips in Knowing Your Facebook Target Market Audience

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