Facebook Marketing for Dummies: Learn the Basics

Facebook Marketing for Dummies

“Facebook Marketing for Dummies: Learn the Basics” written by Mike Marko.

Do you need a guide to Facebook marketing for dummies?

If you’re like me during my early days in marketing, you definitely need a guide to Facebook marketing for dummies. In fact, I used every reference I could get back when I first started to market on the platform.

You need a guide to Facebook marketing for dummies because you need to know the basics first. Having a handbook on this platform will help you maximize its use for your business.

“But Facebook is just like any social networking site,” I hear you say. Actually, Facebook can sometimes be tricky, especially when it comes to marketing your business.

Just because you’re getting “likes” and comments doesn’t mean that you’ve already marketed your business in this platform successfully. You actually need to do more than that in order to truly extend your brand’s reach.

Luckily, you’ve found my very own Facebook marketing for dummies blog post. Think of this like one of those “how-to” books for dummies you can find on bookstore shelves.

So, read on so I can help you understand how you can properly use Facebook to market your business.

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Updated Facebook Marketing for Dummies

Since you’re a beginner, this Facebook marketing for dummies guide will focus on basic things that you need to know. They may sound like obvious steps at first but you’d be surprised by how many businesses unknowingly skip them.

With this in mind, you’d also want to be ahead of the competition. This means taking every beneficial step available to you for your advancement.

But before we talk more about that, let’s first discuss why you should use Facebook for business. You should know the answer to that before learning how to do Facebook marketing for dummies.

Importance of Using Facebook for Business

So, why do you need a Facebook marketing for dummies guide anyway?

Well, while there are many Facebook advantages, most business owners use Facebook because it can be useful for posting advertisements. There are also many facebook marketing services available to business owners.

Those along with Facebook’s large audience can help you get your brand off the ground.

Facebook can also help business owners build a relationship with their target audience. It may even be the best platform for that because it has the most active users among social networks. As of 2018, Facebook had 2.27 billion monthly active users!

Part of learning Facebook marketing for dummies is learning how to reach potential customers among those. It means getting exposure for your brand and more clients.

So, you now have a better understanding of why you should use Facebook for marketing your business. The next step is learning how you should do it with this Facebook marketing for dummies guide.

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How to Market on Facebook

As your first lesson on Facebook marketing for dummies, you need to learn how you can start marketing your business. This means you should know the available marketing media on Facebook.

Facebook actually allows business owners to put up advertisements that will lead to their own websites or websites such as eBay. Some may think those are the only means of marketing on this social network.

However, the first step to marketing your business on the platform is actually to create a Facebook page. That’s why it’s the first step too in this guide to Facebook marketing for dummies.

1) Creating a Facebook Page

Now, why is it highly recommended to market your business with a Facebook page?

A Facebook page has all the features you need to market your business, such as links and call-to-action buttons. Advertisements that you put up can also redirect users to your Facebook page. There, they can easily learn more about your business.

Your Facebook page is also necessary for ad creation. It’s through it (or your account) that you can manage your Facebook ad campaigns. For example, you can choose your preferred audience for your ad posts. You can think of this as making sure that your content is shown to your target audience more often than to those far from your buyer persona.

So now you know why you need a Facebook page. As part of my Facebook marketing for dummies, I’ll guide you in creating a Facebook page.

Firstly, you’ll need a personal account. This is because Facebook requires every Facebook page to be tied to a personal account.

With a personal account or even multiple accounts tied to a Facebook page, users can assign roles. These roles include having an administrator and/or contributors.

So with a personal account to tie to your business page, how do you make the actual page? Well, you do that by finding the “Create Page” button.

Creating a Facebook page is very easy. You just need to provide the necessary information, like you’re making another personal account. You barely even need a Facebook marketing for dummies guide for it.

The information you’ll fill out includes the following:

  • Name – Your business’s name.
  • Page Category – You’ll be able to choose from a number of categories. Choose one that best represents your business.
  • Address – On three separate text boxes, provide the street address, city/state, and zip code of your physical location. Be as accurate as possible as this will help customers find your business.
  • Phone Number – Include your phone number so people can call your store directly from your Facebook page.

Make sure that you provide the information required on the Facebook page. It’s because people usually check the details presented on a business’s Facebook page when they first visit it.

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2) Promoting Your Facebook Page

What’s the next step in this guide to Facebook marketing for dummies?

After making your Facebook page, the next thing you need to do is promote it.

Promoting your page helps you find new customers who may be interested in your business. This way, customers will be coming to you.

There are different ways to do this. The most common methods used by online marketers are posting ads and making a partnership with an influencer.

Creating effective ads on Facebook focuses more on catching your audience’s eyes. This is because most ads appear at the side column, or in a user’s newsfeed.

Influencers, on the other hand, are popular individuals in your business field. Making a partnership with them will expose your business to users who follow that particular influencer.

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Marketing Your Business on Facebook

Of course, this blog post about Facebook marketing for dummies will also talk about how you can properly use your Facebook page.

You should keep in mind that having a presence on this social media platform isn’t enough. It’s important to constantly interact with your target audience.

With that said, you should create a marketing plan before you start using your Facebook page.

Your marketing plan should address how you’re going to do the following:

  • Communicate with your target audience,
  • Keep up with your competitors, and
  • Increase brand awareness.

Apart from a marketing plan, you should also provide a content strategy. This is because the easiest way to market your business is by posting content.

When you’re posting content, make sure to post stuff that your audience wants to see. For example, photos will work as better content if your business is in women’s fashion.

You should also consider posting different types of content to get the interest of your audience. This means that you can jump from simple images to videos, to GIFs to spice up your content.

A variety of posts prevent your audience from being bored. There are many types of organic Facebook content:

  • Status,
  • Images,
  • Videos,
  • Links,
  • Facebook Live, and
  • Facebook Stories.

When you post compelling content, you have a higher chance of getting engagement. This is the key to your success because this is where your relationship with your target audience will start.

Just repeat the process: post content and interact with your target audience. That’s actually the core of all lessons on Facebook marketing for dummies.

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Final Thoughts on Facebook Marketing for Dummies

And with that, you have your own Facebook marketing for dummies guide to refer to.

Just remember that learning the basics is a crucial part of the Facebook marketing process. You see, using Facebook the right way can drive your business into significant growth. You can only do that if you know the essentials of the platform.

Since a Facebook Page contains all the features you need to market your business, it’s crucial to your marketing strategy. You should always remember this when taking your first step into Facebook marketing for dummies.

After doing that, make sure that you’ll keep your Facebook active by posting content or ads.

Keep in mind that having a presence here isn’t enough. You should always interact and engage with your audience because that’s the key to your success.

If you have more questions about Facebook marketing for dummies, leave them in the comments below.

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Suggested Articles:
1. Improving Business with Free Facebook Advertising Tools
2. Simple But Effective Facebook Marketing Tips
3. How to Promote Your Facebook Page for Business

Facebook Marketing for Dummies: Learn the Basics - Mike Marko

Author: Mike Marko
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Article: Facebook Marketing for Dummies: Learn the Basics

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