The Ultimate Guide to Facebook for Business 101

The Ultimate Guide to Facebook for Business 101

“The Ultimate Guide to Facebook for Business 101” written by Mike Marko.

Wondering how to grow your business using Facebook?

You’re not alone…

There are many business owners and marketers who don’t know where to start.

Facebook is one of the largest social networks with massive marketing possibilities. While many brands have successfully developed a strong presence on Facebook, many more are still trying to grow theirs.

There are certain business strategies that have proven effective in growing following on Facebook. Once you’ve learned how to utilize them, you can begin to see the growth you desire.

To help you properly start your business on Facebook, follow this guide to Facebook for Business 101.

Facebook for Business 101 | Step by Step Guide

Having a Facebook Business Page is all about knowing and following steps to ensure you obtain an active and engaged audience.

Remember that your business will rely on this platform heavily for leads and sales, so it is vital you educate yourself on the most effective ways to use it.

Before we cover this, let’s first define Facebook for Business 101.

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What is Facebook for Business 101?

Facebook for Business 101 is a guide on how to create your first page and optimize your Facebook marketing. It also covers how to use competitor analysis as a factor in creating a strategy to receive more engagement.

When you create a Facebook Business Page, you must fine tune it to attract your audience by adding compelling information about your brand and services.  This will be the foundation your business will grow from.

Let’s dive into the steps of this Facebook for Business 101 guide.

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1. Setting up Your Facebook Account

The first step is to create your business page. Create a page that stands out from others in your niche–the key to successful Facebook marketing is to not look like anyone else.

To achieve success in the social media world, you have to create a good online image through your Facebook Business page.

Polish Up Your Facebook Business Page

Polishing up your Facebook Business Page means making it look professional. This includes ensuring it is searchable, clear and informative to attract interested clients.

Growing your Facebook audience doesn’t happen overnight. You’ll need to set goals in order to determine if you are generating the right results. Make sure these goals are aligned with your company’s vision.

In addition, you must add striking profile and cover photos that grab the attention of potential clients. You can use an intriguing/interesting business logo to represent your brand.  (Don’t just come up with any logo… spend the money to ensure you have a GREAT logo.)

Once you are done with this, create a catchy bio or about section that is only 2-3 sentences long. A concise descriptive About section can get you a number of interested clients.

Follow Some Facebook Best Practices

Following Facebook’s best practices is essential to your overall social media marketing strategy.

To do this, utilize Facebook’s video features by hosting live chats or behind the scenes feeds. Create short and catchy posts that are less than 100 characters to accompany these.

Follow a time schedule to appear consistent. Posting is most effective when done twice a day (once in morning, and once in the afternoon or early evening).

Most importantly, make sure you engage with your customers. Ignoring communication opportunities will hurt your social media traffic.

You must understand your audience’s needs and know how to address and react to them.

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2. Determine Your Marketing Strategy & Essential KPIs

A Key Performance Indicator (KPI) is a way of measuring how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success in reaching targets, which can help you see what is working in your marketing strategy.

Learning how to market your Facebook business page effectively will give you a bigger presence in your niche. To do this, let’s cover how to understand your marketing strategy.

Understand Your Facebook Marketing Strategy

Facebook’s popularity seems to be continuously growing. This means you need to have a unique marketing strategy that your audience cannot find elsewhere.

The most effective strategy is to collaborate with influencers. Influencers help drive authentic traffic to your Facebook page, and are more effective than ads or celebrity endorsement.

Do not rely solely on influencers though–you must also post content consistently and be reliable with high quality content.

Focus on Facebook Engagement

Engagement is an essential aspect of social media success. People engage with Facebook posts if they are excited about your content.

Photographs are the most engaging type of content you can share.

Remember a picture is worth a thousand words, so utilize it to catch people’s interest.

Measure Your Facebook ROI

ROI is termed as Facebook’s Return on Investment. This is what your company gets back from the time, money and other resources you spend on Facebook.

ROI is more than improving reach or impressions. It plays a role in your decision to use Facebook as a marketing strategy.

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3. Choosing Your Facebook Content

The content you choose for your Facebook page is critical to how it performs. You need to be strategic with what you post.

To help you choose this content, here are a couple tips.

Improve Brand Awareness

An effective strategy improves your brand’s awareness.

One strategy is to tag others in your Facebook posts so that they, and their followers, see it immediately. You may also use tags or create branded hashtags that are made personally by you as these can be used to measure the overall success of your marketing campaign.

Not every post you publish needs to revolve around selling, so ensure you balance your stories and promotions. While your Facebook page is the place to showcase your business objectives and products, it should still have a personal touch.

Shedding Light on Facebook Dark Posts

Dark posts are unpublished posts on your Facebook account that are used as ads. These ads can be seen by your targeted audience without having it published on your feed.

This is great to post ads for special offers, etc that you don’t want your regular audience to see.

Getting Facebook Engagement

Be sure to check out the blog post, 23 Facebook Organic Reach and Engagement Tips, for more tips on posting content to Facebook.  Also make sure you watch the video in the blog post about Pervasive Presence™ to see how you can use Facebook content to help convert traffic.

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4. Implement & Analyze Facebook Data

Analyzing your data can help track your essential KPIs (Key Performance Indicators) and determine your Facebook demographics. You can analyze data by creating Facebook reports or by doing a competitor analysis report.

Create Facebook Reports

Reporting and analytics are key to any social media strategy. Create a Facebook report that tracks key metrics such as:

  • The comments you leave,
  • The likes you make,
  • The content you share,
  • The post you react with,
  • Mentions and so much more.

Facebook reports show a general overview of impressions, engagement and link clicks on your page during a selected period of time. This will help you see if your audience is growing or shrinking.

Facebook Competitor Analysis Report

Keep a close eye on your competitors and see what they’re doing to be successful on social media.

There’s an Audience Growth section that includes a graph to enable others to visualize daily fan growth. There is also a Message Volume section to better understand inbound and outbound message volume and engagement.

Final Thoughts on The Ultimate Guide to Facebook for Business 101

Social media today plays a key role in a business’ marketing strategy. That’s why it’s an important part of Pervasive Presence™.  Out of all the social networking platforms that exist, Facebook has proven itself to be one with endless marketing opportunities.

In this blog post, we discussed the ultimate guide on Facebook for Business 101 to help you get started on using the platform to its maximum potential.

The first step to utilizing Facebook for your business is to set up your page and determine objectives. After that, polish your page by using distinguishable and relevant photos to represent your brand on the platform.

Once this is done, follow Facebook’s Best Practices and create videos to engage your audience. You must also use KPIs, Facebook Analytics and competitor analysis to help you come up with the most effective strategy.

By closely following the steps narrated in this blog, you can be on your way to creating a successful and thriving Facebook Business Page.

If you have more questions about Facebook for business 101, leave it in the comments section below.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”.  And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

Also check out the blog post, Complete Guide on Marketing Business on Facebook.

By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Affordable Facebook Page Advertising for Your Brand
2. How to Use Facebook for Marketing your Business
3. Beginner’s Guide to Facebook Page Marketing

The Ultimate Guide to Facebook for Business 101 - Mike Marko

Author: Mike Marko
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Article: The Ultimate Guide to Facebook for Business 101

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