Key Ingredients to an Effective Facebook Content Marketing Strategy

Effective Facebook Content Marketing Strategy

“Key Ingredients to an Effective Facebook Content Marketing Strategy” written by Mike Marko.

Let’s face it, content marketing strategies is nothing new.

The challenge is that most people place content as king.  This is the wrong approach to take when it comes to content marketing.

Most people just create content for content’s sake.

That’s why I want to take a few minutes to talk to you about an effective Facebook content marketing strategy.

What Is an Effective Content Marketing Strategy?

So if content really isn’t king, then what should you do?

Well, I’m not saying that creating quality, relevant content isn’t important – it is.  Without good content, you don’t have nothing to stand on.  You have nothing of value to give.

But even with the most high-impacting content, it means little if nobody sees it (or if the right people don’t see it at the right time).

Therefore content isn’t king; distribution is king.

Distribution is King?

Now you probably already know this.  That’s why there is such a focus on social media marketing, email marketing, SEO (search engine optimization), SEM (search engine marketing), etc…

But this is the wrong approach to take.

That is not the key to dominating your industry and ensure you remain at the top of mind at all times.

Instead there is an overall strategy you need to take when trying to implement an effective Facebook content marketing strategy.  This is a four-part process that change how you communicate with your audience forever, starting with…

Step 1: Test Your Content

You aren’t a mind reader, so you don’t know what will resonate best with your audience.  That means you have to take the time to test your content and ideas in many ways.

You can use Facebook and a segment of your email list; or you can use video, LinkedIn, or really any other social media platform.

What matters is that you validate your ideas and uncover what your audience wants… and what best engages them.

Test things like:

  • Short form
  • Long form
  • Video
  • Livestreams

and really anything else to present your different ideas of what you think will help them.

And then analyze the results.

Struggling to get the business success banner - internet marketing - SEO marketing - social media marketing

Step 2: Create A Single Piece of Detailed Content

At this stage, you have the data so now you know what your audience really wants to hear about.  So you can then use it to create a content strategy for the next few weeks or months ahead.

You already know that this content will be well received by your audience, so now it is time to create a detailed piece of content.

Personally, I like to create a series of training videos (I don’t like listening to videos longer than 5 minutes so I assume my audience is similar) that dives into a single topic in greater detail.  For you this may involve writing an article or guide.

The idea is to create a piece of content that is so specific and desired by your audience that it will blow their minds

This is an important part of the process: something you need to create yourself.  Although I recommend you use your team to manage much of this strategy, there is only so much they can do.

You need to be at the top of your game when creating this content.  Once you have this content, your team can help you with Step 3.

Step 3: Re-purpose and Expand

At this point, your  team takes the completed training (video or written content) and re-purposes it in various ways. This includes editing the video and getting it ready for YouTube, as well as splitting it into several shorter videos for Facebook, Twitter, Instagram, etc.

A lot of people try to do this… but also where they get tripped up.  To make this Facebook content strategy work, you need to re-purpose the core piece of content into other in-depth, high-quality pieces like:

  • A blog post for your personal site
  • A guide, blueprint or additional resource
  • A series of content-driven emails
  • Social media images and quotes

In short, you need to take this single piece of content and re-purpose it into as much content as possible (so long as it’s relevant and provides high value). Once you have a ton of valuable content ready to share, you’re ready for the fourth and final step.

Step 4: Promote and Dominate

Once you have content in hand, it’s time to promote the heck out of it and dominate your industry.

The key though is knowing that what works for me may not work for you.  You need to provide your audience the right message, at the right time, and at the right place.

That means you need to understand you audience… really understand it buy having done a Target Audience analysis.

Your distribution can include:

  • Posting on your primary social media (for me this is Facebook)
  • Promotional emails
  • Other social media  (Twitter, Instagram, Linkedin)
  • YouTube (both organic and paid advertising)


When you promote, the first few days are key.  Promote HARD and get the word out, then use Facebook Ads, YouTube Ads, and Google Ads to take things to the next level.

The Essential Element

What really puts this strategy into high gear is when you create a lead magnet around the content you created.  The lead magnet, when created around the focus topic, will be in high demand from your audience.

And this is the key to dominating… when you drive everything to your lead magnet that you specifically created for this “campaign”.  And this becomes your unfair advantage.  You then place your audience into a specific funnel that feeds them with more relevant and high-quality content.

Final Thoughts on Facebook Content Marketing Strategy

In this blog post we talked about why internet marketing doesn’t work. I went into detail as to why it doesn’t work, and then explained the best course of action.

Don’t repeat the mistake of so many other businesses. Make sure you have the right plan for your business.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”.  And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

Also check out the blog post, Complete Guide on Marketing Business on Facebook.

Learn about our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Why Traditional Internet Marketing Doesn’t Work
2. Social Media Content Ideas | Content Creation Basics
3. Essential Tips On How to Create A Social Media Marketing Plan

Key Ingredients to an Effective Facebook Content Marketing Strategy - Mike Marko

Author: Mike Marko
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Article: Key Ingredients to an Effective Facebook Content Marketing Strategy

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