Using Facebook Apps for Business

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“Using Facebook Apps for Business” written by Mike Marko.

Facebook apps for business can do a lot for your Facebook marketing. Depending on the app, you can do things like build your page faster or offer better customer service.

That’s why there’s now a growing number of expert marketers using Facebook apps for business. They use them to simplify tasks that would otherwise take more time and labor.

If you’re not doing the same, it’s high time you began. Whether you’re a Facebook novice or not, these apps can help you take your Facebook marketing to the next level.

In this post, I’ll share with you some of the reasons why using Facebook apps for business is a good idea. I’ll also be sharing some of the best apps for Facebook at the moment.

By the end of this article, you’ll get a sense of how you can use such apps for your own business. That should help you maximize your use of the platform!

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The Convenience of Facebook Apps for Business

As I said before, a lot of successful marketers today use Facebook apps for business. You may want to do the same to try to catch up with the experts.

You have to remember that you’re always dealing with competition on the platform. Countless brands, including your competitors, are marketing on Facebook and trying to build a following.

So anything that can spare you effort while improving your marketing should be considered. You’ll need every tool at your disposal to survive in a network as competitive as this one.

Facebook apps for business are among the tools you can use for your survival. These apps take marketing efforts to the next level while also making certain tasks easier for you.

If you’re still not convinced, I’ll list some of the best reasons you should start using Facebook apps for business. After that, we’ll take a look at some of the best apps to use.

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Why Use Facebook Apps for Business 

Different Facebook apps for business have different benefits for your Facebook marketing.

For example, some apps improve communication between your clients and your customer service team. Others deliver benefits in social media content scheduling.

It depends on which apps you use, naturally. Generally speaking, however, if there’s something you want to achieve on Facebook, you can find an app to make it easier.

Here, I’ll discuss some of the benefits of Facebook apps for business. There are others, of course, but these are the ones most people seek when picking Facebook apps for business.

1) Help You Build Faster 

First off, you can use Facebook apps for business to help you build your Facebook marketing assets faster.

For example, there are several apps that can help you create custom tabs on your Facebook page. There are also apps that can help you build promos on the platform.

Apps like these thus make it easier to put together certain marketing campaigns or strategies. They can come in handy in a pinch or when your marketing department is undermanned.

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2) Capture Leads Easier

There are also Facebook apps for business that will help you with lead capture. For example, there are apps that’ll help you collect email addresses for newsletters and the like.

These apps are ideal when you want to integrate email marketing into your Facebook campaign. They also let you grow your mailing list beyond your traditional lead capture pages.

3) Make It Easier to Set Appointments

Another reason to use Facebook apps for business is that some can help you and customers set appointments.

This is useful because clients always value convenience. Thus, having an app that makes setting appointments easier can go a long way towards pleasing your clientele.

This type of app is recommended for businesses that regularly take appointments, obviously. For example, the Facebook accounts using these apps are usually for restaurants, hair salons, etc.

4) Promote Events

Finally, you can use Facebook apps for business to promote events on holidays.

This is important because businesses are big on holidays. These are occasions they can capitalize on with promos and other lead-generating strategies.

There are Facebook apps for business that make it easier for you to spread word of your events. Some of them even track people coming to the event, which can help keep it as organized as possible.

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Facebook Apps to Use for Your Business

Now that you know what Facebook apps for business can do, it’s time you learned about some of the best apps. This can give you a good place to start if you don’t know of any Facebook apps for business yet.

Below I’ve listed some of the best Facebook apps for business marketing. All of these apps offer critical features that can help you make the most of the platform.

1) Zendesk

As I mentioned, there are Facebook apps for business that can help improve your customer service. Zendesk is one of them.

Zendesk is a Facebook app that will let your customer support team create, edit, manage, and share tickets on social media — all from a single interface.

This way, everything related to customer service is more organized. As an added benefit, all customer inquiries will be tracked for auditing purposes.

It’s impossible to overstate the benefits great customer service can have for a business. It leads to satisfied customers, which means more word-of-mouth marketing and repeat business.

That’s why Zendesk is one of the first Facebook apps I recommend to business owners. With this app, it’s easier to become the company that your customers want you to be.

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2) Cyfe

As a business owner, you reach out to hundreds or even thousands of potential clients every day. And you know that this isn’t an easy task, even if social media has made it easier.

For example, you can run a number of marketing campaigns on Facebook for this purpose. However, you now have the task of staying on top of things to know which campaign is working and which isn’t.

That’s where Cyfe comes in. The app will let you keep track of all your marketing campaigns on the platform.

In addition to that, it will let you see how your audience responded to your campaigns. Cyfe can even show you the turnover that resulted from the campaign.

3) HootSuite

HootSuite is yet another useful Facebook app for business. It will let you schedule your social media posts, which makes implementing your Facebook content strategy simpler.

Aside from that, there’s HootSuite Insights. It will let you know what your audience thinks of your brand as well as the products and services that you provide.

That lets you understand the discussions around your brand with real-time data. And it doesn’t stop there.

You can also use HootSuite Analytics. This feature will allow you to measure and share the impact of your Facebook efforts.

With this, you’ll be able to understand your Facebook activity, create real-time reports, and measure the performance of your team.

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4) Woobox

As a business owner, you know that you have to make yourself interesting on social media. One of the ways to do so is by hosting contests.

And this app can help you with that.

Woobox can help you create contests for your Facebook page. It’ll also let you create sweepstakes and coupons for your promos.

A particularly useful feature is that it has ready-made campaigns that’ll help you get started. These “campaign templates” can help even marketing newbies run promotional contests quickly.

5) Polldaddy

Aside from contests, running polls, quizzes, and surveys can add a dose of excitement to your marketing campaigns. Luckily, there are Facebook apps for business for that.

Polldaddy is an especially appealing example, as it has integration with Facebook. It’ll help you run quizzes, polls, and surveys via your Facebook page.

Any polls that you create in Facebook will be viewable and manageable in your Polldaddy dashboard. That makes them easier to keep an eye on and tweak as needed.

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6) Yotpo

One of the best Facebook apps for business, Yotpo will let users on the platform generate successful sales volume through simple ads. It might be the app you need if your goal is just to get more leads or conversions.

The app will also help you share original photos of your product, post customer reviews, and even drive sales.

7) MailChimp

As a business owner, you know the importance of having a good email list. That’s why you need to gather as many emails as possible.

One of the Facebook apps for business that you can use for this purpose is MailChimp. You can integrate the app with your Facebook page.

Once you do, you’ll be able to run MailChimp on your Facebook page. You can then use it to facilitate email capture and build your mailing list more effectively.

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Final Thoughts on Facebook Apps for Business

In this post, I discussed why you should use Facebook apps for business. I started by revealing their benefits, such as these:

  • They can help you build faster.
  • They can help you capture leads easier.
  • They can make it easier for clients to set appointments.
  • They can help you promote events.

I also discussed some of the best Facebook apps for business that you can use. These apps are the following:

  • Cyfe,
  • Zendesk,
  • HootSuite,
  • Woobox,
  • Polldaddy,
  • Yotpo, and
  • MailChimp.

With this information, you can now maximize your Facebook marketing for the benefit of your business. These Facebook apps for business can help you level up your game on the platform.

If you have any questions about Facebook apps for business, leave a comment below. You can also leave a suggestion of your own for other great Facebook apps for business!

Also be sure to check out this Complete Guide on Marketing Business on Facebook.

If you’re still unsure of how to how to market on Facebook or have more questions on the process, please feel free to leave a comment below or visit IM Consultant Services.

By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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Using Facebook Apps for Business - Mike Marko

Author: Mike Marko
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Article: Using Facebook Apps for Business

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