Is Facebook Ads Marketing Effective?

Facebook Ads Marketing

“Is Facebook Ads Marketing Effective?” written by Mike Marko.

Are you thinking of using Facebook Ads marketing?

If you are, then let me just say that you’re making a great decision.

Facebook is one of the most popular social media platforms today. If you want to promote and boost your business, there are few better places for reaching consumers.

In addition, Facebook offers some of the most reasonable ad rates in social media. It offers robust targeting features, diverse formats, and more.

Want to know more? Well then, stick around. Today, I’ll detail why Facebook ads marketing is a good choice for businesses.

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What Makes Facebook Ads Marketing Effective

At the start of 2017, Facebook had 65 million business pages. By the end of 2018, there were 80 million.

More and more brands are obviously using Facebook each year. That tells you the platform has some merit as a place for reaching out to consumers.

A big part of it has to do with the platform’s enormous user base. There are more than 2.32 billion active users on the platform.

That represents a lot of potential consumers for businesses.

Now there are a lot of ways these businesses can use Facebook to reach out to customers. Today, our concern is with Facebook ads marketing in particular.

Facebook ads marketing is the use of Facebook ads in order to promote a brand, product, service, or event. Below are some of the reasons every business should be using Facebook ads marketing.

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A Wide Variety of Users

As I said before, part of Facebook’s viability as a marketing platform comes from its huge user base. To add to that, this user base is quite diverse.

Students, businessmen, entrepreneurs, and anyone who’s 13 years old and above can use Facebook.

With the variety of users on the platform, you can guarantee that your target audience is here. And this makes it a great place for your marketing.

Of course, not all of these users are likely to engage you. Still, they’re on the platform and a lot of them check content on it.

At a presentation in Barcelona, Spain, Mark Zuckerberg (CEO of Facebook), said that the average user spends 50 minutes a day scrolling through their Facebook newsfeed. Who’s to say that average user isn’t one of your own target customers?

So there’s definitely a point to employing Facebook ads marketing. It’s one of the easiest ways to ensure that your target market sees your content on their feeds.

Regular Updates to Features

Facebook is an extraordinary medium for business because it’s always growing — both in user numbers and platform features. In fact, new Facebook Ads marketing options are constantly being released.

Why is that good?

Among other things, because it assures marketers that the tools they’re using are up-to-date. There’s little point to using advertising tools that events in the Internet or marketing world have already rendered useless.

It’s also good because Facebook’s developers are always releasing tools that make marketers’ jobs easier.

Some of the Facebook Ads marketing features that you can currently use are:

  • Carousel Ads – One of the later ad formats Facebook released. Ideal for showing off your products, services, and latest promotions.
  • Facebook Pixel – This feature is useful if you want to measure your conversions, and optimize your ads and targeting. It also provides insights about Facebook users who visit your website.
  • Website Conversion Campaigns – This feature helps drive more traffic to your website. Note that the Facebook Ad must reach a minimum of 15 to 25 conversions during the specific time window before you can make use of this feature.
  • Behavior Targeting – This allows your Facebook Ads marketing to reach people based on their past purchases, the intent of purchase, and other behavioral traits.

There is also Facebook Live, which is a fun and engaging way to connect with your followers. It’s also a great Facebook Ads marketing feature for growing your audience.

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Robust Targeting Options

Facebook allows you to target specific audiences for your Facebook ads marketing.

In fact, Facebook has some of the most powerful targeting features of all social platforms. It’s probably to be expected.

After all, users are always giving the platform so much data about themselves.

Thanks to that, with Facebook ads marketing, you can set audiences based on things like the following:

  • What generation they belong to.
  • The industry they work in.
  • Their income or net worth.
  • The languages they speak.
  • Their gender.
  • Their digital activities.
  • And more.

As you can see, this gives you very fine audience targeting for your Facebook ads marketing. It makes reaching your ideal customers easier.

In addition, this makes your ad spend more efficient. You won’t have to waste money trying to reach the wrong audiences.

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Real-Time Advertising

Could it get any better than this? Facebook Ads marketing is real-time. And this means you get the latest updates.

With the real-time feature, you get to adjust your campaign accordingly — without wasting time! You get more chances to get conversions.

Real-time advertising will help you prevent losses!

It’s Mobile

Almost everyone uses their phones to surf the Internet. Facebook is one of the largest mobile applications today.

With the app so easily accessible on mobile, it is advantageous to your business. Why? It’s because people can easily access your Facebook ads marketing through their mobile phones.

And today, people prefer convenience over anything. And when you provide convenience, you’ll be likely get the trust and loyalty of a customer.

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Final Thoughts on Facebook Ads Marketing

That wraps up my blog post for today about using Facebook ads marketing. With all the updated tools and features of Facebook, reaching out to consumers has been easier than ever.

Here are the reasons why it’s a good idea to use Facebook ads marketing:

  • A wide variety of users,
  • Regular updates to features, and
  • Robust ad targeting options.

All of these things can have a positive effect on your social media marketing. If you found this blog informative or have further questions about Facebook ads marketing, you can leave a comment below.

If you’re still unsure of how to make a Facebook fan page or have more questions on the process, please feel free to leave a comment below or visit IM Consultant Services.

By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

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Suggested Articles:
1. 3 Big Benefits of Facebook for Small Business
2. Why Using Facebook for Marketing Is Important
3. Control Your Facebook Marketing Cost or Else!

Is Facebook Ads Marketing Effective - Mike Marko

Author: Mike Marko
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Article: Is Facebook Ads Marketing Effective?

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