Facebook 2018 Algorithm Changes Coming

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“Facebook 2018 Algorithm Changes Coming” written by Mike Marko.

Are you relying on Facebook to be an important part of your marketing strategy for 2018?


Everything is about to change.

I mean significantly change.

If you don’t have meaningful content.

If you are not relevant.

If you just post “garbage” or try to sell too hard…

You won’t succeed on Facebook.

Let’s talk about what all of this means.

Facebook 2018 Algorithm Changes

Before we talk about my opinion about what this all means, let’s hear what the story is based on.

A Word From Mark Zuckerberg (Mr. Facebook)

From Mark Zuckerberg YESTERDAY, January 11, 2018:

“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.

We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.

But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.

It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.

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We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being. So we’ve studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.

The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.

Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.

For example, there are many tight-knit communities around TV shows and sports teams. We’ve seen people interact way more around live videos than regular ones. Some news helps start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience.

Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.

At its best, Facebook has always been about personal connections. By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”


The Meaning

So what does this really all mean?


It means that most businesses will have to change how they approach using Facebook for marketing…. significantly for most.

Just posting content for content’s sake is not going to help you.  In fact, it could hurt you.

In order you to get results on Facebook you’ll have to spend more on Facebook advertising, but you’ll also have to be more relevant.

You have to put the right message in front of the right people.  And do it often.  Posting for posting sake won’t work.

For those who are focusing on being the big fish in their small pond, and marketing method that I’ve been strongly encouraging and helping my clients with, you will actually have a BIGGER advantage than your competitors.

So don’t waste time… if you aren’t careful with your marketing message you will have less effect than ever before.

Final Words About the Facebook 2018 Algorithm Changes

For those being relevant to their audience, these changes will actually greatly benefit you.  Make sure you have the right marketing approach for your business.

No longer will the “typical” or old “techniques” work.

Be sure to check out my article, “23 Facebook Organic Reach and Engagement Tips”.  And if you want more effect with your marketing, make sure you also check out my article, “Why Traditional Internet Marketing Doesn’t Work”.

Also check out the blog post, Complete Guide on Marketing Business on Facebook.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. My 6 Major 2017 Takeaways
2. Why Traditional Internet Marketing Doesn’t Work
3. Social Media Content Ideas | Content Creation Basics

Facebook 2018 Algorithm Changes Coming - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: Facebook 2018 Algorithm Changes Coming

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