7 Essential Tips to Increase Followers on Instagram

7 Essential Tips to Increase Followers on Instagram - tips to increase followers on Instagram

“7 Essential Tips to Increase Followers on Instagram” written by Mike Marko.

I’m not surprised you’re here looking for tips to increase followers on Instagram.

After all, everyone knows followers are the key to success on the platform.

The problem is, Instagram marketing has been growing more popular. As a result, you now have to compete with more brand accounts than ever.

But that’s all right, because I’ll show you how to get the edge over your competition. My own clients have used my tips to increase followers on Instagram with great results.

Best of all, my tips to increase followers on Instagram don’t even need you to shell out big bucks!

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Scan my tips to increase followers on Instagram, and you’ll notice something straight off.

They aren’t about pushing yourself to work harder than you already are.

Instead, it’s all about being strategic, creative, and smart.

It’s also about learning how to focus your efforts on goals that can actually pay off.

For example, my tips to increase followers on Instagram are all about getting a qualified following.

I won’t make you waste time trying to get 1,000 followers who’ll never buy from your brand. I’d rather show you how to get 100 followers who’re part of your target market.

So if you’re ready to be smarter about how you increase your followers on the platform, let’s start.

Here’s my list of tips to increase followers on Instagram.

1) Post High-Quality Branded Content

One of the best tips to increase followers on Instagram is to produce great content.

Remember, your Instagram feed serves as an opportunity for you to create a great impression.

It’s also where you can entice users to follow you — again, mainly through your content.

Great content is timely, relevant to your target market, and representative of your brand.

My advice is to watch trends and see what your target customers talk about. That’s how you can get ideas for good topics to post about.

Even after you’ve picked content topics, though, you still have to consider presentation. The way you present content on Instagram can affect its effectiveness.

Use High-Quality Visuals

A firm tip for Instagram content is to always use high-quality images. As much as possible, use only hi-res images in your feed.

High-quality images do more than make your account look great. They can also show that you care about what you post.

That’s something that would matter to a potential follower. Think about it — would you be likelier to follow an account with consistently high quality or one that’s all over the place?

Establish a Brand Style

Another way to produce great content is to establish a brand aesthetic. 

An Instagram aesthetic is the theme of your entire Instagram profile. When choosing an aesthetic for your business, consider both your brand and your target market. 

How do you do this? First, you can look around the platform for inspiration. 

Check out popular accounts as well as your competitor accounts. These are great places to formulate ideas for your Instagram aesthetic. 

Second, you have to consider the type of photos that you’ll be posting. 

This means that you have to consider what and where you’ll be shooting the photos. Remember that consistency is key! 

In some cases, people establish their Instagram aesthetic by sticking to one filter or a set of filters. They use this consistently throughout their feed. 

When it comes to photo filters, there are plenty of apps that you can use. One effective and popular app is the Adobe Lightroom, which lets you enhance your images before posting them. 

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2) Use Hashtags & Location Tags in Stories

2019 is a big year for Instagram Stories. They’ve become even better with more features such as polls, questions, and GIFs.

With all these features, there’s really no wonder why a lot of brands are using Stories to get more creative and reach their target audience.

One of my tips to increase followers on Instagram is to make use of this tool.


Simply put, a good Story can result in a surge of followers for your Instagram account. There’s massive interest in Stories on the platform, you see.

But to get the most out of your Stories, it’s best to cover the basics. In particular, make sure that you use hashtags and location tags for them.

By having tags in your Stories, people who don’t follow you may still see you on their Explore page. Your Story may also appear in the Stories for different locations and hashtags.

And if people like what they see, they’re going to hit the follow button. This also means more exposure that will lead to more potential followers.

3) Share Selfies

Instagram is a social platform. People here follow accounts that they can relate to, regardless of the brand.

That’s why another of my tips to increase followers on Instagram is to share selfies. It could be you or you can also ask your employees.

Let them upload their selfies. And to make it even better, pair it with your business plans, launches, or special campaigns.

By doing so, you make your Instagram profile personable and relatable. You’re putting a human face on it.

That’s good because consumers usually want to see and know the people behind a brand.

Let them know how you look and they’ll feel closer to you… and maybe even follow you.

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4) Participate in Popular Conversations

One of the best tips to increase followers on Instagram is to be part of popular conversations. You can do this by using relevant and trending hashtags.

When you engage in popular conversations, you draw more attention to your account.

Depending on the conversation, you may even have a chance to establish your brand values.

In turn, this may encourage those with similar values to follow your Instagram account.

By simply participating in this type of conversation, you can make it big on the platform. Thus, you gain more followers in return.

5) Interact with Influencers

Instagram has become the hub of influencers. It’s no wonder because the platform makes it so easy to promote.

As a brand, it’s a great idea for you to connect with them. This is one of the tips to increase followers on Instagram.

To start, visit profilers of influencers and engage with them.

Another great idea is to turn on your notifications so you’ll get notified when they post new content. This way, you’re up-to-date!

You see, when you interact with influencers, they can help increase your followers on the platform.

For example, when they get to know your brand and realize that it’s something that they want to support, they’ll promote it!

And they’re not influencers for nothing. They’re influencers because of their huge following.

This means that when they promote you, it’s also very likely that their followers will also follow you.

In some cases, if you’re willing to shell out some bucks, you can also pay these influencers to promote your brand.

But if you’re not up for that, simply engage with them. That’s already a start!

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6) Get Featured

Feature accounts are accounts that focus on specific brands, users, content themes, etc. Many feature accounts also have a huge following.

Imagine having one of these accounts share on your posts. You can expect a load of followers to come your way afterwards!

Depending on your niche, you’ll find feature accounts that you can reach out to.

Look for ones that cater to your target audience’s interests and that are relevant to your brand.

To find feature accounts, simply do some hashtag research. You can also do a quick Google search.

You also have to keep in mind that that Instagram is the mother of all feature accounts.

Instagram has a Weekend Hashtag Project challenge. You might want to aim for that for starters.

7) Post at the Right Time

Instagram uses an algorithm instead of giving users a chronological feed. Still, timing is important here.

Timing is one of the signals that triggers the algorithm. You really want to be on its side.

How do you know the best time to post for your brand? Well, you have to consider your audience.

What does your audience’s typical day look like? When are they most active on the platform?

These are some of the questions you have to ask.

It’s very likely that you won’t get it right the first time. No worries!

Just test various times and measure results. You’ll surely find the right spot soon enough.

Final Thoughts on Tips to Increase Followers on Instagram

In this post, I talked about the 7 tips to increase followers on Instagram.

The competition among businesses on the platform means marketers have to be smart. They have to get creative about how they attract attention and entice people to follow them.

That’s why I gave you my top 7 tips to increase followers on Instagram.

Here’s a quick recap:

  • Post high-quality branded content,
  • Use hashtags & location tags in Instagram Stories,
  • Share selfies,
  • Participate in popular conversations,
  • Interact with influencers,
  • Get features, and
  • Post at the right time.

If you have any questions about tips to increase followers on Instagram, leave a comment below.

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Suggested Articles:
1. Tips on How to Make Your Business Instagram Famous
2. How to Blog on Instagram for a Brand
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7 Essential Tips to Increase Followers on Instagram - Mike Marko

Author: Mike Marko
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Article: 7 Essential Tips to Increase Followers on Instagram

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