Create an Email Drip Campaign for Your Business

Create an Email Drip Campaign for Your Business - email drip campaign

“Create an Email Drip Campaign for Your Business” written by Mike Marko.

Are you planning to run an email drip campaign?

Using an email drip campaign is a good decision for your business. It can step up your online marketing because email campaigns are amazingly effective.

This is due to the fact that many people are still use email on a regular basis. A fair number of them even check their email inboxes daily.

You can take advantage of this fact with an email drip campaign. You can use email to connect with your potential customers on a personal level.

However, don’t automatically assume success just because you have an email drip campaign. You still need to plan and execute it the right way… which is where I can help.

In this blog post, I’ll talk about how to create an email drip campaign for your business. By the end of it, you’ll know all you need to start your own email drip campaign.

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How to Make an Email Drip Campaign

The first thing to know about making an email drip campaign is that you can’t just send emails haphazardly. Instead, your emails should be sent strategically.

In other words, an email drip campaign is like any other marketing venture. It needs an intelligent, directed plan for it to work.

That’s what I’m going to show you how to do in this blog post. I’ll give you an idea of how to make an effective email drip campaign for your business.

But before that, let’s talk about the basics of an email drip campaign first. This will help you understand how your email drip campaign should be made.

What Is an Email Drip Campaign

An email drip campaign is also known as an email marketing, drip marketing, or automated email campaign.

It can be used for many purposes. But online marketers and business owners often use it to get more sales.

That’s because an automated email campaign can lead to a 20% increase in sales when done well. That’s why so many businesses use this marketing technique.

But how does an email drip campaign work? How can it increase your sales, for example?

Well, it all begins with you sending an initial email with a CTA or call to action to a subscriber.

If a subscriber doesn’t buy in the first email, a follow-up will be sent after a period of time. The cycle of follow-up emails will go on until the reader follows your email’s CTA.

The flow chart of your campaign can be more complex than that, though. For example, your email drip campaign can keep sending more emails to subscribers even after they’ve already followed your CTA.

That might be because you have other CTAs to send their way. For instance, you can use your email drip campaign to turn past (one-time) buyers into repeat customers.

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5 Steps for Creating an Email Drip Campaign

Now you have an idea of how you can use an email drip campaign for your business. It’s time to learn how to make one yourself.

Like I said earlier, your email drip campaign should be made strategically. That means you need to plan every aspect of it to ensure success.

Having that in mind, here are the steps to create an effective email drip campaign for your business.

1) Make Interesting Content

First, you should create interesting content.

An email drip campaign without content is like shooting blanks. You’re just wasting time and money because it’s likely that you won’t get any returns for your effort.

Fortunately, you have many options in making content for an email drip campaign. It can be a blog, video, or a series of images.

You can use any medium you like if you feel it’s likely to resonate with recipients. Just make sure that your content can help in increasing leads or engagement from your subscribers.

The content of your email drip campaign must be in line with your goals too, of course. It should encourage your subscribers to interact with your CTA.

That’s why many marketers choose to use a blog as their content. They can say a lot about their business with this type of material.

Here’s an example of how you can use a blog post for an email drip campaign.

  • 1st blog post – This may be simple but contain vital information about your business or industry.
  • 2nd blog post – This should get the trust of your subscribers.
  • 3rd blog post – This should show the value of your business.
  • 4th blog post – This should tell your readers that you have enough experience to help them.
  • 5th blog post – This should tell the readers everything about your business.

This is just a sample, however. You can do anything you want with your blog post as long as it serves your email drip campaign.

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2) Create Your Email

After planning your content, the next thing to do is create the best emails for delivering it.

Your first email should introduce yourself and your business. Don’t talk about business right away, and when you do, clarify that it’s still about them (or value for them).

Personalize your email as much as possible. Don’t make your subscribers feel that they are just talking to a robot or automated email.

For example, ask the right questions, say the right words based on the subscriber’s actions, and make use of location and time.

Use your prepared content smoothly too. Incorporate it into the middle part of your email and make sure it fits in.

Encourage your subscribers to act on your CTA by showing the value of what you’re offering. You can do this in different ways and in different emails, in case the first one doesn’t work.

Be sure to prepare a closing email as well for the occasions when someone clicks on the CTA. This helps you turn converted leads into future repeat customers.

Just remember that you should keep your closing email personal too. Thank your reader based on their action and show your appreciation.

At this point, don’t force them to buy again as soon as possible. This might annoy them because it makes it seem as though you’re just after their money.

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3) Set Up Your Landing Page

The next step in making your email drip campaign is to set up your landing page.

A landing page in online marketing is also called a “lead capture page”, “static page”, or “destination page”. It’s a single web page that’s used for lead generation.

The actions that a visitor can take on a landing page correspond to the CTA in your email.

Hence, the page should be straightforward and in line with what you promised in your email.

For example, say the CTA in your email is “Sign up”. Your landing page should then be a sign-up page.

As another example, if your CTA encourages subscribers to buy something, your landing page should direct them to your product or check-out page.

Don’t bait people with an email CTA that promises one thing but leads to another. People prefer to do business with brands that don’t mislead or inconvenience them.

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4) Plot Out and Execute Your Email Drip Campaign

I said earlier that an email drip campaign can be complex. It can have more than one branch in its flowchart.

Each branch can be triggered by different conditions. The conditions can be based on the behavior or actions made by your subscriber.

For example, let’s take a hypothetical first email in a drip campaign. Let’s say Recipient A acts on its CTA, and it triggers a branch of your flowchart meant for leads who’ve been converted.

In other words, Recipient A will now get emails you designed to automatically send to people who do what he did.

But what of Recipient B, who didn’t act on the CTA in the first email? That should trigger the branch of your flowchart meant for people who took his actions.

That usually means further emails persuading him to act on the same CTA in the first email. Obviously, their content will be different from the emails sent to Recipient A.

With that said, design your flowchart based on the goals of your email drip campaign. Further, determine how many emails you’re going to send and set the right interval for them.

It’s best to set the interval for two or so days. Avoid sending too many emails too fast because this might annoy your subscribers.

Your subscribers will consider your emails spam if you send too many emails in one week. That’s why you need to plan your messages and scheduling for a drip campaign.

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5) Observe and Make Adjustments

Once you’ve started your email drip campaign, don’t just sit and wait idly.

Observe your email drip campaign. See if it’s working well with your subscribers.

Keeping an eye on its results helps you make adjustments if you’re not getting the results you wanted. See what you can tweak to improve your email drip campaign and its effectiveness.

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Recommended Tools for an Email Drip Campaign

Now it’s obvious from what I said earlier that an email drip campaign requires a way to automate emails. Fortunately, there are many tools available for that.

To save you some time, I’ll suggest the tools I use for my own email drip campaign setup. These are Aweber and Getresponse.

Both are online marketing tools that are mainly used for automating emails. They have all the features you need to execute an effective email drip campaign for your business.

These two stand out from their competitors because their costs are so reasonable. For as low as $15 per month, you get all you need to execute an email drip campaign for your business.

You can check them out individually and give each one a try to see which suits you better. Alternatively, you can read my comparison of them in my Getweber review vs. Aweber review article.

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Final Thoughts on Email Drip Campaign

In this blog post, I talked about how to make an email drip campaign. Many business owners use an email drip campaign because it helps them reach many goals without exerting too much effort.

An email drip campaign sends automated emails to your subscribers. Depending on how you set it up, it will continue to do that until they engage with the CTA in your emails.

An email drip campaign can require very little effort to maintain once it’s begun. Before that, however, you do need to plan and execute it properly.

Create content and incorporate it into your emails. After that, determine how to introduce that content to recipients, as well as how many emails you need to send for a specific time.

Once you have started your email drip campaign, be sure to observe it. See if there are changes that need to be done to improve its performance.

You should also use tools like Aweber or Getresponse to set up your automated emails. These low-cost, high-performance tools can help you execute the best email drip campaign for your business.

If you have questions about making an email drip campaign, leave them in the comments below.

If you need help with your email marketing, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Create an Email Drip Campaign for Your Business - Mike Marko

Author: Mike Marko
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Article: Create an Email Drip Campaign for Your Business

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