Online Digital Asset Planning for Your Business


“Online Digital Asset Planning for Your Business” written by Mike Marko.

So you have a business or business idea, and you want to start ramping up your digital marketing.

And why not?

People are talking all the time about how the internet can help you grow your business.

But where do you start?  And how does it work together?

You can just start with a website and some digital media… at least that is where most business owners start.  But that can be problematic. With just a bit of planning up front, you can have much more effective marketing “kung fu” and get the results you want faster.

That’s why today I want to take the time to talk to you about your “digital assets” and how you can set them up so that you get the most from them.

Struggling to get the business success banner - internet marketing - SEO marketing - social media marketing

Digital Asset Planning… Explained

Building up your digital assets can seem overwhelming.  That’s why I want to help you make a plan on how to put it all together.

But before we start let’s first answer, “What is a digital asset?”

What is a Digital Asset

A digital asset is really anything you can control online.  Typical examples can be a social media account, or a website.

The following are some examples of digital assets:

  1. Main website
  2. Secondary websites
  3. Google My Business
  4. Facebook personal profile
  5. Facebook business profile
  6. Instagram business profile
  7. LinkedIn personal profile
  8. LinkedIn business profile
  9. Twitter business profile
  10. YouTube business channel
  11. Local citations
  12. CRM or autoresponder
  13. Google Ads account
  14. Bing ad account

And much more.

Each of these can be used to promote your business.

Join our Private Facebook Group

Start with Your Website

Your website is your most important digital asset.  You own it (or you should: please don’t use website or blog networks with shared hosting for your business website).

Since you own your website, that means it can’t be easily shut down.

Pretty much any other asset can be shut down or suspended.

So take a blank piece of paper: draw a small box in the center and write “website”.

Add Your Primary Social Media Platform

The next step is to identify your primary social media platform.  If you have conducted your target audience analysis, you should have a good idea where your audience may be “found”.

That could be a good basis for selecting your primary social media platform.

You should also factor in:

  1. How easy it is to communicate with potential customers,
  2. The cost and ease of running ads on the platform, and
  3. If you can easily create the content the platform “prefers” (like videos for YouTube).

For IM Consultant Services, it was a tough call between LinkedIn and Facebook.  We selected Facebook because the ads are cheaper and easier to run (I love the Facebook ad platform), and there are different levels of audience building.

Add the Platform

Now that you have identified your primary social media platform, draw a box right beside (if not slightly overlapping) your website box.  Write on it your primary social media platform (for us we wrote “Facebook”).

Identify the Flow

It’s now important to identify that traffic will flow between the website and the primary social media platform.  It will go back and forth.

Every time you present content on the website, think about how you can get them to your primary social media platform.

And add links from your primary social media platform to the website.  This can be done with promotion links, blog posts, etc.

Online Digital Asset Planning for Your Business - website and primary social media channel


Add the Other Social Media Platforms

Now list the rest of the social media platforms you plan to use (other than your primary social media platform).  It’s OK to even add the platforms you plan to use in the next couple years.

Add Them

Now draw a circle around the website and primary social media platform.

Draw boxes for these other social media platforms on the outside ring, and identify them.

Go with the Flow

Let’s draw the flow.  From each of the social media platforms on the outside ring, draw an arrow to the website.  This represents how links on the secondary social media platforms will try to drive traffic to the website.

Now draw arrows from the social media platforms to the primary social media platform.  People often want to stay on social media, so it’s best to work on building up traffic (and an audience) on your primary social media platform.

Google My Business

Google My Business (GMB) is really important for business, especially if you get local clients.

Add this to the outside circle.

Other Platforms

We talked about other digital assets you have.  Put those on the outside circle and have arrows to your website (and primary social media).

When you have that list exhausted, let’s talk about the next step.

Local SEO - Mike Marko - Cincinnati SEO

Making Sense of It All

Thanks for bearing through and completing that exercise.  You now have a map.

So now what?

Well, I actually helped you create a plan on how to have traffic flow on all your digital assets.  Now you can clearly see that for any secondary social media platform, your goal is to drive traffic to the center.  If you have ads, you try to drive them towards the center as well.

Before doing this mapping, I was completely lost.  I had links driving people EVERYWHERE without a plan.

And trust me, when you drive traffic anywhere it’s not only a lot of extra work, it’s also ineffective.

Plus when you drive traffic to the center, to the website and to the social media platform, you help them get found easier.  Traffic does affect how things get found in search results: the more traffic you have, the higher you will start to appear in the search results.

This effectively becomes part of your overall marketing funnel (a funnel that you look at from the top down).

You can now think about how you want to capture your leads, and where you want your emails to drive your visitors.

You have a plan.

But if you are relatively new to all of this, it’s overwhelming, isn’t it?

IN Subscribe Linkedin click here

The First Step

Depending where you are in this process for your business, the idea is that you start back at the “Start With Your Website” step.

You need a website.  It begins there.

Next move to “Add in Your Primary Social Media Platform”.  You need to work on setting up your primary social media.

I would then do Google My Business before working on the secondary social media platforms.

And so on.

Do one secondary social media platform at a time… get good at it before adding the next.  If you have limited resources, you don’t need to be overwhelmed with trying to “boil the ocean”.

Don’t feel stuck to doing a particular order for things on the outside circle.  These are secondary, and you can move back and forth on these as you build out your digital assets.

Build up your Digital Assets over time.

Youtube Subscribe banner click here

Final Thoughts on Your Digital Asset Plan

There you have it, we created a plan for your digital assets.  We talked about how important it was to put your website in the middle of it all, along with your primary social media platform.

We then talked about how everything else drove traffic to the middle of this funnel.

Now that you have a plan, you’ll be much more effective in getting results for your business.  This digital asset plan is one of the cornerstones of the Pervasive Presence™ method.

Be sure to leave any questions or comments you may have in the section below.

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

Suggested Articles:
1. Business Trends & Predictions for 2019
2. How to Fine Tune Your ‘Product’ to Get More Customers
3. How to Get More Local Customers | Local Marketing Strategy
free bootcamp training mini course internet marketing - mike marko - smm - seo - search engine optimization

Online Digital Asset Planning for Your Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: Online Digital Asset Planning for Your Business

Facebook Comments