Proven Business Twitter Tips to Boost Your Success

Proven Effective Business Twitter Tips to Boost Your Success - Twitter, Business, Success

“Proven Business Twitter Tips to Boost Your Success” written by Mike Marko.

Marketing on Twitter can be a challenge, but it’s easier with a decent strategy.

At least, that’s what you thought…

But it’s not always true, is it?

When I started marketing, I was one of the people who thought a strategy would solve everything.

But as I found out later, that’s not all there is to it. You also need to support your strategy with the right tactics.

If your strategy’s about the overall direction of your marketing, your tactics are about the many little steps you take to maintain that direction. Those little steps are important!

In fact, they may be even more so on places like Twitter. Marketing on fast-moving platforms like these requires fast action. Rapid little steps, all meant to bring you closer to your goals.

To help you with that, let me share with you some of the best business Twitter tips I’ve learned from years of Twitter marketing. These business Twitter tips can give you a tactical advantage that will put you in the lead within your niche.

Business Twitter Tips That You Should Know

Twitter has a 9% year-over-year increase in daily active users.

Twitter ad engagements for the third quarter of 2018 also increased by 50% compared to the previous year. Advertising cost-per-engagement was reduced by 14 percent.

With all this, it’s no wonder 66% of businesses with 100 employees or more have a Twitter account.

Unless you want to be left behind, you need to take your marketing strategy to another level. You can do that by giving it a boost with the following business Twitter tips and tactics.

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1) Post Tweets Often

Users are likely to ignore your business page if it’s not active. Consider this call to activity one of the most important business Twitter tips.

This doesn’t mean that you should post just about “anything”, however. Reckless activity is just as bad as none at all. In some cases, it may even be worse!

Avoid tweeting too many advertisements and unrelated topics because your followers won’t consider those valuable. If they’re annoyed enough, they may even unfollow you.

Regularly creating relevant and interesting tweets requires a lot of effort… but don’t forget that the benefits of using Twitter are only achievable if you have a strong following on the platform. You can only have that if you’re constantly offering followers value.

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2) Get the Most out of 280 Characters

I’m prefacing this next entry in my list of business Twitter tips with a reminder: tweets used to be limited to 140 characters.

Why do I mention it? To show that you can craft smart tweets even with the current limit, which is 280. Sure, that’s still pretty short — but hey, we used to have it much harder!

The increase in characters means increased value. But there’s also a disadvantage — users may find it more tiresome to read tweets since they can be longer.

But don’t despair because there are a lot of easy business Twitter tips to help with that. Here are some tricks for livening up your posts on Twitter:

  • Instead of posting the headline of your blog, consider tweeting a good quote from it.
  • Use an eye-catching image and caption it with an uplifting quote or message.
  • Post an interesting question to start a conversation with your followers.

And that’s just the beginning. You’ll find even more ideas for maximizing those 280 characters as we continue with these business Twitter tips.

3) Make Use of Trends

Trends are the most popular topics on Twitter at a given time.

If you’re only getting started with Twitter, you may be tempted to take these lightly. Don’t, because they’re huge marketing opportunities.

The idea is to link yourself or your business to a trending topic so your brand can trend too. Given the exposure it can grab for you when done right, using trends has to be in any list of top business Twitter tips.

So how do you find trending topics? Look at the lower left corner of your screen in desktop or the trends section using mobile devices.

After finding the trends, you can make use of them in several ways. You can try these:

  • Aligning your messages with the trending topics to make them more relatable.
  • Connecting the trend to your product to make it more tempting.
  • Highlighting your core values with the trend to make your business look more promising.

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4) Automate Tweets… But Don’t Overdo It

But what if you can’t be on Twitter often enough to act on the business Twitter tips I’ve already covered? Well then, you can try automating your tweets.

Automated tweets are useful because you can queue them up ahead of time and just schedule them to be posted regardless of your being signed in or not.

However, you shouldn’t overuse them.

For example, don’t automate your direct messages or DMs. People often unfollow or ignore Twitter business pages that do it.

That’s because the automated DMs look like spam sent by a bot. No one wants to get messages like that.

Also, automated messages usually won’t solve or answer people’s questions. If you use them to respond to feedback or comments, you’ll look like you can’t even be bothered to read others’ messages to you.

As long as you limit automation to the tweets you’re not sending to individuals, though, automating tweets is okay. It’s definitely a time-saver.

By the way, you may need help putting this one of my favorite business Twitter tips into action. If you do, try this list of tools for Twitter. Several of the tools there are tweet schedulers!

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5) Create a Better Marketing Strategy Using Analytics

Using analytics is a given for any compilation of the best business Twitter tips. That’s because they provide you with the data necessary for you to adjust and refine your marketing strategy.

Fortunately, Twitter provides just about all of the analytics tools you need.

To give you an idea, here are some of the statistics that you can see on Twitter analytics:

  • Tweet impressions,
  • Tweet engagements and engagement rate,
  • Follower growth,
  • Event and trends data, and
  • The performance of your video content.

Having information like this can help you figure out what you need to improve in your current marketing efforts.

6) Be Active in the Twitter Community

I already talked about being active by posting often at the start of this list of business Twitter tips. Now, though, I’m talking about being active by interacting with other users.

Twitter is a social media platform, so this should be easy.

To improve engagement with your followers, respond to their tweets whenever they mention your business. This makes your followers feel special, and can help turn them into customers.

You should also participate in Twitter chats in your niche.

Twitter chats are conversations around a specific hashtag. That means you can join in the conversation by posting a tweet with that hashtag.

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Final Thoughts on Business Twitter Tips

In this blog post, I talked about effective business Twitter tips. Observing these tips can help take an already good Twitter strategy to the next level.

These business Twitter tips include maintaining steady activity on Twitter. You need to post often, intelligently, and in such a way that you can ride the trends.

You also need to make use of the platform’s analytics to better gauge and plan your marketing performance.

All of these business Twitter tips can help you get the attention of your target audience. If you have more questions or even want to share your own business Twitter tips, leave them in the comments below.  Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. A Comprehensive Guide to Twitter Marketing
2. Twitter For Marketing Your Business: A Beginner’s Guide
3. Useful Twitter Marketing for Business Hacks and Tips

Proven Business Twitter Tips to Boost Your Success - Mike Marko

Author: Mike Marko
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Article: Proven Business Twitter Tips to Boost Your Success

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