5 Certified Tips In Building Business On Instagram

5 Certified Tips In Building Business On Instagram

“5 Certified Tips In Building Business On Instagram” written by Mike Marko.

With the rise in popularity of social media, it has become a must for businesses (both big and small) to make their presence known in the various platforms and grow their brand.

This social media marketing has become the key to success and great way of engaging with existing and potential customers.

Instagram, in particular, has created itself to being one of the most exciting social media channels for brands to be present on. Known for being a photo- and video-centric platform, the Instagram platform has leveraged on its visually appealing content to capture both consumers and businesses alike. In fact, studies have shown higher engagement rate for brands as compared to other social media platforms.

But just being present on Instagram will not ensure the success of your business. Building your brand entails careful planning and strategy.

Therefore here are four certified tips in building business on Instagram to get you started.

Tips In Building Business On Instagram

Without further adieu, let’s dive into the tips for building business on Instagram.

Introduce Your Business to Everyone

Introducing your business on Instagram is not about simply stating the name of your business on your profile. It’s about sharing and showcasing what you can do for your audience in a creative way. It’s also about building a connection with the audience that you are trying to capture.

So how do you do this?

By showcasing a human element in your business’ profile.

The personality of your brand must be seen through your posts and the various ways you communicate with your consumers.

advantages and disadvantages of instagram


Boosting your presence on social media and gaining a thousand followers is not something that happens overnight. It’s a gradual process that every business must adhere to and care for in order to reach their target number of followers. It requires long-term commitment.

But there are also shortcuts.

You can make connections with the most popular being influencer outreach or building a partnership with a well-known person on Instagram. Having a partnership with an influencer who belongs in your target market can immensely help in reaching your relevant audience.

All you need to do is simply reach out to your chosen influencer/s and ask if they would be willing to do a “shout-out” for your business on their profile.

However, be warned that there may or may not be costs involved, depending on the number of followers involved.

Another way to do it can be to offer an “x-deal”, where you offer free service or product in exchange for their shout-out.

Making Shareable Personal Contents

As Instagram is entirely a visual medium, the quality of your content plays a pivotal part in ensuring your success. A picture is, after all, worth a thousand words so ensure that every piece of content you publish is thumb-stopping and contributes to your business’ reputation.

At the same time, ensure that each content published is also relevant to your audience and will entice them to share.

Here are some quick pointers that you can follow when creating shareable content:
Avoid hard-selling images that explicitly state how amazing your product is. Rather, show images that will excite and allow the audience make their own decisions.
Promote products with high-quality photos. Don’t be afraid to make use of the Instagram filters to make them even more appealing.
Create attention-grabbing photos that reflect your brand’s culture and tells your story.

Struggling Getting the Business Success You Deserve - yellow text 3

Interaction and Engagement

Another advantage of Instagram is that it fosters a two-way communication with the audience. As a business, it’s essential that you build a long-lasting relationship with your customers. This is not something that can be done by simply sharing your content with them and sitting back while the reactions come flowing in.

Engage with them.

Do not be afraid to reply to their comments. Share your thoughts and take part in a conversation with them. React to their posts.

Creating a relationship with your audience is a sure way to convert followers to customers.

Build a Community

Once you have gained a significant amount of followers, it’s time to build a community amongst them. Keeping your customers interested and engaged with your brand is an important aspect of any successful marketing strategy.

Make your loyal followers feel special by providing them with exclusive content or rewarding them with special discounts. Let them be the first to know of new products or services. This kind of exclusivity makes your Instagram followers feel connected to your brand and keep them coming back for more.

Interactivity between your followers and yourself can be even more cemented through giveaways or contents. This is a win-win situation as engaging the audience in such can even lure in potential followers who would like to participate and have a shot at winning.


Final Thoughts About Building Business On Instagram

While social media has become known for being a tool for success for brands, it’s easy to falter in your goals if you do not use it appropriately.

In this article, we discussed how to building business on Instagram and how to ensure you do not make this mistake.

If you put a carefully constructed strategy in place to publish shareable content regularly, engage with your customers and develop a partnership with influencers, then you are closer to realizing success with Instagram.

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you need help as to building business on Instagram, feel free to contact me and we’ll discuss how we can help you build your business presence online.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Suggested Articles:
1. 5 Tips On How To Make Instagram Work For Your Business
2. The Essential Basics on How To Market With Instagram
3. How To Market Your Product On Instagram

4 Certified Tips In Building Business On Instagram - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: 5 Certified Tips In Building Business On Instagram

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