How Hard Is Building an Instagram Business in 2019?

How Hard is Building an Instagram Business in 2019? - Building an Instagram Business in 2019?

“How Hard Is Building an Instagram Business in 2019?” written by Mike Marko.

It may have occurred to you already that social media platforms have helped thousands of businesses these days.

And now you’re one of the many business owners who want to make the most of social media to publicize your brand.

If that’s what brought you here, let me just say this — if you’re not using Instagram yet to market your business, then you’re missing out a lot of opportunities.

With over 1 billion active users every month, Instagram gives you leverage in letting the world know about your business — whether you’re selling products or offering services.

Major brands and even small businesses around the globe are driving proven results with Instagram. And your business can get satisfying results too if you use Instagram the right way.

The question is, is building an Instagram business really difficult? I’ll show you why it isn’t and how to do it yourself.

Why Building an Instagram Business Is So Important

There’s a good reason why building an Instagram business is significant, especially in 2019.

Five years ago, Instagram had only 130 million active users per month. Since then, the number have grown tenfold.

As mentioned already, Instagram has over 1 billion active users every month. And there are over 500 million active accounts per day.

What’s more, Instagram is the most engaged network after Facebook.

These numbers basically tell us how people nowadays use Instagram. The interface of this photo-sharing network is very user-friendly, making it one of the best platforms to market your business.

Building an Instagram business isn’t as hard as people think. Read on as I walk you through the process of creating an Instagram account for business.

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Getting Started on Instagram Business

Creating an Instagram account is not rocket science — that’s a guarantee. In fact, building an Instagram business account only takes a few taps and swipes on your mobile phone.

1) Setup Your Account

Simply download the Instagram app on your mobile phone and launch. Instagram is available on iOS, Android, and Windows phone.

Once the app is installed, open the app and click Sign Up. Enter your email address and tap Next. Alternatively, you can click Log in with Facebook to sign up using your Facebook account.

Within the app, open Settings, and locate and tap Switch to Business Account. Once done, complete your business information by adding details such as your store hours, address, and phone number.

The next thing you want to do is to start posting content and using relevant hashtags. You also want to follow similar accounts as part of building an Instagram business account.

2) Be Recognized as a Business

Converting your Instagram account to a business account gives you a lot of benefits.

One is that you’ll get statistics that will help you determine the posts that have received a good amount of engagement.

What’s more, you’ll get insights regarding your stories, posts, and followers. After building an Instagram business account, you’ll get updated metrics regarding the performance of your stories and promoted posts.

You’ll also get detailed information about your followers and how they engage with your posts and stories. That’s vital data when building an Instagram business account.

When building an Instagram business account, you can also add pertinent business information that cannot be added to a regular Instagram account.

And again, building an Instagram business account only takes a few taps. You simply have to switch your account to business account within the settings on the app.

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Create Content… Powerful Content

Now you’ve set up your Instagram business account. So you’re done building an Instagram business account now, right?

Wrong. Keep in mind that the content an account publishes is a big part of its identity on a social media platform.

Thus, the next step you should take is to post compelling content.

Instagram is a photo-sharing network. And businesses that use Instagram post the best photos to lure other Instagram users into checking out their profile, then lead them to check out the company.

As a business marketer, you need to focus on showing the world the solutions you provide, not the product you sell. Keep that in mind when building an Instagram business account.

On Instagram, it’s essential to show your followers what your business does. And while doing it, you have to look pretty — not desperate.

Remember, your visual content has to be at peak quality to be effective.

So, post high-quality photos when building an Instagram business account. Ensure your photos have good lighting, are vivid, and most importantly, tell stories.

If your business is service-oriented, then showcase the process behind providing the service. Show your company culture, tell people about your mission, or simply share useful tips and how-tos.

Be creative with content when building an Instagram business account. Post short videos similar to GIFs (also called Boomerangs) and videos with lengths up to 1 minute.

Tell Stories… Create a Story

Try Instagram Stories when building an Instagram business account’s content. It’s a cool feature that lets you share videos or even photos in a slideshow format.

The content you post on Instagram Stories will go live for only 24 hours, although you can save it on your device and use it again later if necessary.

Instagram Stories have been an effective ad type that has helped many marketers since it was launched in 2017. It’s partly because the expiration date on them makes people feel a bit more urgency about viewing them.

What I like about Instagram Stories is that I don’t have to worry about overposting. I can post stories as much as I want (and with as much creativity as I want).

You can add text to images, doodle, add GIFs and emojis, and more. There’s a lot of tools you can use to make your Story advert fun and engaging.

Here are some of the ways Instagram stories can help someone building an Instagram business account:

  1. Instagram stories are prominently displayed at the top of the follower timelines just under the Instagram logo. That means Instagram users can easily see your Story adverts.
  2. You can use Instagram Stories to share behind-the-scenes posts that don’t have to be in high-quality as regular, promoted posts.
  3. You can post different media types: photo, short videos, Boomerangs, Rewind, or Live video.
  4. With Stories, you can create collages and add a CTA.

Remember, Instagram Stories is only available on mobile devices. You can send your Story as a direct message (DM).

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Winning Profiles Can Go a Very Long Way

Never ever underestimate the power of a good profile. It’s why you need to optimize your profile when building an Instagram business account.

Instagram will give you 150 characters to let the world know what your business is about. Use these limited characters wisely.

As a company, you probably do more than just provide solutions. But you don’t have to share everything about your company when building an Instagram business account.

Only highlight the best product or brand USPs (unique selling points), your next promotions, events, exclusive offers, etc.

Adding a website to your profile is essential to getting people to check out your business. But take note, Instagram doesn’t allow adding a website link to your posts (except in ads and shoppable posts).

So for most, the only place they can add a clickable link is in the Bio.

Now most businesses do add their website link to their bio. But the truth is, you can do more than that when building an Instagram business presence.

Why not try adding a link that will direct your followers to download your app, newsletter subscription, or event registration, for example?

Expand Your Reach with #Hashtags

Expand your reach by using hashtags… relevant hashtags. The hashtags you can use can be campaign-specific or general — anything as long as they’re relevant to your post.

The suggested number of hashtags to put in your post are only 4 or 5, even though Instagram allows up to 30 hashtags per post.

Use popular hashtags to maximize the discoverability of your posts. For example, if you have a restaurant, you can use the hashtag #instafood (used in 146,956,405 posts) or #foodie (used in 124,222,919 posts).

Also, think about where you put your hashtags. You can add them at the end of your post, somewhere in your caption, or in the comment section.

You can create a hashtag specific to your business then use it sparingly in your Instagram posts (and Twitter, too).

Using hashtags is actually one of the effective ways of increasing your follower count quickly. So familiarize yourself with their use when building an Instagram business account.

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Collaborate with Others

As a powerful social media platform, Instagram is best for highlighting collaborators and sharing success stories.

You don’t necessarily have to partner with a non-profit organization, charity, or a fundraiser. But giving to these foundations is one of the ways to get noticed when building an Instagram business account.

It’s worth noting that not everyone monitors hashtags on social media, so tagging an account, organization, foundations, and charities is a better choice for getting the public’s attention.

Doing so will tell your followers your company values and mission.

Analyze Your Success (And Capitalize on It)

Marketing is never easy if you do it without thinking. So step back and analyze what posts (or promoted posts) worked and didn’t when building an Instagram business account.

Examine your insights. Learn which post got satisfying results and engagement.

Without doing this, your marketing strategy becomes a guessing game. That’s not a good idea when building an Instagram business account.

Let’s face it… there are literally thousands of articles in the world that will tell you about the best practices and posting times.

Yet the only way to really determine what works best is by testing and measuring results.

There are social media management tools that can help you. There are even tools to help you schedule your posts and use social media analytics to measure results.

Ensure that you check your follower count regularly. Examine the engagements and clicks your posts get.

Then step back and refine and improve your strategy. Building an Instagram business account is a continuous cycle of testing and refinement.

Depending on your business, a video post may be more effective than photo posts. Or it could be the other way around.

There are also big brands that you can follow. Analyze how these are building an Instagram business presence and how effective they are in their Instagram marketing schemes.

Final Thoughts on Building an Instagram Business

Building an Instagram business is not as hard as people think.

Setting up an account is a piece of cake, even. You can create an account with just a few taps and swipes on your mobile phone.

In building an Instagram business, you need to come up with creative content that will tell your followers about your business.

But then again, it’s not always about the product and services you offer.

Focus on sharing about the solutions you provide. Tell people about your company values and mission. Take them behind the scenes.

Create a winning profile as it can go a very long way when building an Instagram business presence. Use relevant hashtags, collaborate with influencers and foundations.

And if you think you’ve done a good job, you need to step back and analyze the work you’ve done to see what you can improve.

See what worked best and didn’t. Study your analytics and improve your strategy base on the facts you have.

By doing these things, building an Instagram business can be done successfully. Should you have more concerns or queries about building an Instagram business, leave me a message in the comments and I’ll answer promptly.

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Suggested Articles:
1. An Expert Reveals the Best Way to Market on Instagram
2. A Guide on How to Boost an Instagram Post
3. The Best Websites to Promote Your Instagram Account

How Hard Is Building an Instagram Business in 2019 - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: How Hard Is Building an Instagram Business in 2019?

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