7 Tips on Building a Brand on Instagram

7 Tips on Building a Brand on Instagram - Building a Brand on Instagram

“7 Tips on Building a Brand on Instagram” written by Mike Marko.

Building a brand on Instagram may seem easy at first, but you’ll be surprised by how much work it requires. The good thing, though, is that the whole process is fun!

Why it is it fun? Well, for one thing, the platform is all about beautiful images.

That means you’ll be posting your own beautiful images when building a brand on Instagram.

If you’ve ever had to build a brand on another platform, you know there are worse methods for brand-building than that. This helps brand-building on Instagram seem less of a chore.

Taking good photos and coming up with content ideas for the platform will also push you to be more creative. That’s part of what makes building a brand on Instagram so enjoyable.

Whether you’re new to building a brand on Instagram or not, I’ll show you 7 tips that will help you out. These tips will have a huge impact on your brand on the platform.

Building Your Brand on Instagram

Instagram has over 600 million users across the world. That should already show you why it’s one of the best places online for your brand.

With so many users, Instagram has become a powerful networking platform. And building a brand on Instagram is important if you want to reach success for your business.

Building a brand on Instagram is one of the surefire ways to get more leads. It’s also a great way for your brand to become better known.

So, here are some tips to help you out with both of those goals.

advantages and disadvantages of instagram1) Be Familiar with the Platform

Before you even begin your marketing strategy on building a brand on Instagram, you have to know how the platform works first.

You have to familiarize yourself with the basic ins and outs of Instagram for marketing. This will help you set up an effective strategy to align with your brand’s core values.

Getting familiar with the platform also involves learning about the community.

More specifically, it means getting to know more about the type of community you wish to be involved in.


If you know the community, then you have higher chances of creating a more solid presence on the platform. This will also help you establish lasting relationships with users on Instagram.

2) Make a Clear Profile

When building a brand on Instagram, you have to know the three essential elements of an Instagram profile:

  • Photo,
  • Bio, and
  • URL link.

It’s important to use a good quality photo for your Instagram profile. The platform itself is driven by beautiful photos, so it only makes sense to use a good one for your profile pic.

Once you have that sorted out, it’s time to move on to your bio. The bio describes your brand.

But before you go all out here, remember that it doesn’t have to be a lengthy profile description. No one will read it!

Instead, create a description that is straightforward. It should talk about who you are and what you can offer as a brand.

Add your website link to your bio. It can help drive traffic to your website.

Remember that building a brand on Instagram starts with creating a good profile. When you’re done setting this up, it’s time to start posting good content.

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3) Create Content Consistency

Since we’re talking about content, I want to remind you that you have to post good quality content. At the same time, it should be consistent.

This is one of the most important parts of building a brand on Instagram. Remember, you will be representing your brand’s values through the content that you post.

In order to establish content consistency, you have to come up with a content strategy. Your strategy should be aligned with your values.

Content consistency prevents confusion on the platform. It establishes the image of your brand and how it can provide solutions to users.

4) Tell A Story

People love a good story, regardless of your brand. So, when building a brand on Instagram take advantage of this by posting content that tells a story!

Did you know that you can win affection with this? Win the affection of your target audience by tapping into their emotions.

For you to come up with content that tells a story, you have to know what your audience wants. When you know what they want, you can create relevant content.

You can also tell a story that will help connect people. You might also want to consider sharing endearing stories relevant to your brand.

Sky’s the limit here — as long as you’re creative, you’ll come up with good stories that your audience will absolutely love!

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5) Don’t Skimp on the Hashtags

I can’t stress this enough — those hashtags are very valuable on Instagram. When building a brand on Instagram, never ever forget this!

As a brand, it’s only a good idea to make use of relevant hashtags as much as you can.

If you have no idea what hashtags to use, check out some Instagram influencers and see what hashtags they use. You can also check out what the competitors are using.

It’s essential to have at least a couple of hashtags per post. It helps your audience find your content, among other things.

This also helps you sort out your posts in the long run. Yes, it’s also one way to stay organized on the platform.

6) Post Videos & Do Live Streams

Videos and live streams build more trust and likes. And when building a brand on Instagram, gaining both those things is important.

One way to do this is by using the video and live stream features of the platform.

Users want to see you in action. You can give them this by posting a video or doing a live stream session.

These features get your voice, face, and message in front of many people online. This is a huge blessing to all brands out there.

There’s one note I should put here, though. The live stream on Instagram will not be saved after your live session.

Still, a live session creates that sense of urgency that will encourage users to watch it or they’ll miss your message.

When it comes to the video feature on Instagram, the platform allows you to post short snippets of video. So, here, you really have to be creative.

Make fun and cool videos that tell a story. Post videos every now and then too because users will love this.

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7) Post Regularly

As mentioned, there has to be consistency in your content. And the same goes for the frequency of your posts when marketing on Instagram.

When building a brand on Instagram, you have to be mindful of this. Regular posting isn’t just for Instagram — it’s a must for every social media platform.

Once you launch your brand out there, you have to be committed to posting regularly.

It’s through posting that you will be able to build your brand online. That’s why posting at least a couple of times a week is a good idea.

A good thing to do when building a brand on Instagram is set it to a specific day/s of the week. You can also post at a set time.

This way, users will be able to easily track your posting schedule. They’ll also be more likely to engage with you as a result.

Engagement is crucial on any social media platform. So, make an effort to engage with users.

Allot time too to answer messages, reply to comments, and comment on posts when you’re on Instagram.

Engaging with others will help in building a brand on Instagram.

Final Thoughts on Building a Brand on Instagram

In this post, I discussed 7 tips on building a brand on Instagram.

The first thing to do to effectively build a brand on Instagram is to be familiar with the platform. Once you’re familiar with it, it’s time that you set up your profile.

You should also be consistent with your content. The content that you post on the platform should portray your brand’s image consistently.

If you want your content to be memorable, it should also tell a story.

I also mentioned how important it is to make use of hashtags and to post regularly.

Aside from that, engaging with users is also a must when building a brand on Instagram.

Make sure too that you use the video and live stream features! These are surefire ways to encourage your audience to engage and connect.

That wraps it up for my list of ways to build a brand on Instagram. If you have any questions about building a brand on Instagram, leave a comment below.

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Suggested Articles:
1. 9 Essential Marketing Tips for Instagram
2. How to Use Instagram to Get Leads and Sales
3. 7 Perfect Instagram Marketing Campaign Examples

7 Tips on Building a Brand on Instagram - Mike Marko

Author: Mike Marko
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Article: 7 Tips on Building a Brand on Instagram

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