Boosting Your Brand with Instagram Live Stories

Boosting Your Brand with Instagram Live Stories - instagram live stories

“Boosting Your Brand with Instagram Live Stories” written by Mike Marko.

If you’re at all interested in Instagram marketing, you’ve probably already heard of Instagram live stories.

Many brands have taken to promoting products using Instagram live stories. Others use Instagram live stories to show a preview of an event that they’re handling.

Instagram influencers and celebrities are also widely known for hosting Instagram live stories. For the most part, these individuals use Instagram live stories to interact with their fans or share something new.

So now you’re probably wondering how you can make Instagram live stories work for you too.

Well, as a fellow online business owner, I can tell you that Instagram live stories can be beneficial to your business in many ways.

However, you can’t just open up your Instagram app and start broadcasting Instagram live stories out of the blue. You’ll barely see positive effects if you don’t plan out your Instagram live stories.

So, to help you out, I’ve made a blog to help you host effective Instagram live stories.

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How Do Instagram Live Stories Boost a Brand?

Now, in order to effectively use Instagram live stories to boost your brand, you should first understand what they are.

Don’t worry—if you’ve ever done or encountered other live streams on social media platforms, you pretty much understand Instagram live stories already.

So, let’s establish the same understanding of Instagram live stories.

What Is Instagram Stories

In a nutshell, Instagram live stories are video streams hosted by a user to engage with followers.

Normally, the user hosting the Instagram live stories can use his live video feed to direct his followers toward what he wants to show.

Followers can also send live comments that the host can interact with by answering or acknowledging them.

Now, with that description, it’s easy to see why Instagram live stories are commonly used by large brands and celebrities.

Through live stories, they can reach their global fanbase all at the same time.

And as an online business owner, you can use the connection that Instagram live stories establish to your advantage.

Do you need to promote a product or an event? Instagram live stories can help you out with that.

Or maybe you just want to interact with your followers and possibly gather some feedback? If so, you can talk to your followers by setting up Instagram live stories.

You also won’t have to worry about getting buried by other Instagram stories while you’re live. This is because Instagram live stories actually get prioritized and featured at the start of a user’s Instagram story list.

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Setting Up Instagram Live Stories

Now, you might already be wondering how you can start broadcasting Instagram live stories.

Well, if you’ve ever posted an Instagram story before, then you’ve seen the option to start Instagram live stories.

By opening your Instagram app and swiping to the right, you’ll find the features for Instagram stories. Among the choices at the bottom of the screen, you’ll find the “live” option.

Now, since these types of stories are broadcast live, you should make sure that you’re prepared first.

This is because a notification will pop up for your followers once you’ve begun your live stories.

So, you need to be ready to face your followers as soon as you begin your Instagram live stories. You don’t want to start out unprepared and bore your audience right away!

1) Prepare for Your Broadcast

Firstly, you should accept that mistakes on Instagram live stories are normal because of the live format. Minor mistakes are forgivable, so don’t beat yourself up if you mess up a word or two.

Luckily, you can avoid more mistakes by preparing and practicing beforehand. This way, you’ll be able to run through what you want to show on your Instagram live stories before actually broadcasting.

A script in this situation can be extremely helpful, especially if you need to announce something. A script can also help you remember important notes that you might forget once the camera starts rolling.

You should also make sure that your camera angle only captures what you need your followers to focus on.

If your background or environment is too unruly, it might distract your followers from you.

On the other hand, if you want to show them your products, you should make sure that your camera can clearly focus on the products.

While preparing, you should also test out your audio beforehand. This is to make sure that your audience can understand you.

If your audio is too low, your followers might not catch what you’re trying to say. If your audio is too messy, the result would be the same.

You should also remember the purpose of your Instagram live stories and stick to it. So, if it’s a product or even promotion, you should stick to talking about your purpose and avoid going off-topic.

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2) Announce an Alert About Your Broadcast Beforehand

Since you want to boost your brand, you should prepare to invite as many viewers as possible. Your Instagram live stories will be useless if you don’t have viewers, after all.

Announcing a broadcast beforehand can actually help you invite coworkers or business partners to tune in, along with your followers.

You could try contacting them to invite them to watch your Instagram live stories.

You can also use Instagram stories to promote your upcoming live stories. You can do this by posting a sneak peek of what your live stories will be about in order to catch interest.

While doing so, you should make sure to clearly announce the time and date of your live stories. Doing this will prevent confusion for your followers.

3) Configure Your Broadcast

Now, if you follow the instruction that I’ve mentioned before in order to access Instagram live stories, you can configure your broadcast. The gear icon on your phone’s top left corner will show your live stories settings.

By going through your Instagram live stories settings, you can choose to hide your story from specific users. This isn’t advised, however, because businesses should aim to reach their entire audience.

You can also control who can add comments while you’re broadcasting. You can choose to allow everyone to send comments or just the people you follow.

However, you can also choose to set up your live stories as quick and one-way broadcasts. To do that, you can choose to disable comments and leave the focus on you.

You can also choose to save your Instagram live stories for other users to see if they missed out. These saved live stories can remain on your profile for 24 hours.


Stay Creative with Instagram Live Stories

Now, it’s definitely important to stay on track while doing Instagram live stories. That said, Instagram live stories are the perfect media if you want to creatively reach out to your audience while boosting your brand.

You can effectively announce important news or promote services and products through  live stories. At the same time, you’ll be able to get live feedback and even do Q&A sessions.

However, you need to make sure that you can keep your live stream interesting. You don’t want to bore your audience with pure business talk.

Switching camera views is an effective and simple way to immerse your audience even further. Doing so provides them with your live perspective.

You can also choose to use the Instagram filters. Depending on the ones you use, doing so adds humor to your broadcast.

Lastly, if you have comments enabled, you can frequently answer or interact with your audience. This encourages your followers to continue to send comments for you to read.

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Final Thoughts on Boosting Your Brand with Instagram Live Stories

If you’re struggling to interact more with your followers or get brand visibility, Instagram live stories are here to help. And because of this guide, you can be assured that boosting your brand with live stories can be very easy.

So, always remember that your Instagram live stories can be viewed immediately and in real time by your followers. That means preparing before your broadcast is essential to your success.

You also want to make sure that you can gather as many viewers as possible before the camera starts rolling. A simple Instagram post or social media announcement can go a long way.

You should also configure your live stories settings before you start. You may find that certain settings can fit your purpose better.

Finally, you should always remember to keep your Instagram live stories interesting. Simple gestures like camera changes and filters can keep your viewers entertained.

However, if you think you’re still struggling with hosting your own Instagram live stories, I can still help you out. All you have to do is leave a comment down below!

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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1. Instagram Tips and Tricks for Business
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Boosting Your Brand with Instagram Live Stories - Mike Marko

Author: Mike Marko
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If you want help marketing online, then check out our services at IM Consultant Services.

Article: Boosting Your Brand with Instagram Live Stories

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