5 of the Best YouTube Promotion Campaigns

5 of the Best YouTube Promotion Campaigns - best YouTube promotion

“5 of the Best YouTube Promotion Campaigns” written by Mike Marko.

Do you want to make the best YouTube promotion for your business?

Then you may want to look at the ones others have done, for inspiration.

Many brands have successfully used YouTube for marketing. Companies like Nike and Sephora, for example, have already stacked up millions of views for their videos.

How did they do it and can you emulate their success? That’s what I’m going to talk about in today’s blog post.

Here, I’ll take you through 5 of the best YouTube promotion campaigns ever made and show you why they worked. I’ll also give you some additional tips for ensuring your own YouTube promotion garners the best results it can.

From this, you can learn how to make your own best YouTube promotion for your business.

Promote Your Business on YouTube

Marketing or promoting a business on YouTube requires time, money, and effort. Despite that, it can be a worthwhile investment if it’s done properly.

That’s why I’ve made a list of the best YouTube promotion campaigns. You can use them as inspiration for coming up with your own campaign on this platform.

But before I talk about that, let’s first discuss using YouTube for promotion.

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Using YouTube for Promotion

Believe it or not, YouTube has become one of the most preferred platforms by online marketers. If you know anything at all about its user numbers, that’s not too surprising.

That’s since YouTube is now the second largest search engine. Many people use it every day — almost 2 billion people, in fact.

Given that enormous sample size, at least a portion of those people could be interested in your business.

That’s the marketing power and potential of YouTube. Its large userbase gives brands a chance to reach a big audience.

Moreover, it lets them do that through one of the most effective ways possible.

Remember that 70% of marketers report video as higher-converting than any other medium. In fact, those who use it grow revenue 49% faster than those who don’t.

So there’s definitely value in trying to come up with the best YouTube promotion possible for your brand. Besides, the platform also has a number of features (like analytics) useful for marketing or promotions.


Examples of the Best YouTube Promotion Campaigns

So if YouTube has so much potential for marketing, why do so many business owners still fail when trying to promote their brands on the platform?

It may be any number of things. They could lack the creative vision necessary for it.

Or they may not be investing enough time and effort into their campaigns.

But usually, it’s because they lack the experience to pull off YouTube marketing successfully.

If you have no experience in using YouTube for marketing, it’s best to look for the best YouTube promotion campaigns first. These can show you how to do YouTube marketing right.

That’s why I’ve made a list of some of the best YouTube promotion campaigns below. These are promotions from brands that obviously know how to make the most of the platform.

You can learn from their best YouTube promotion. Learning from their YouTube marketing strategies can help you create the best YouTube promotion for your business.

Having said that, here are some brands with the best YouTube promotion examples.


1) Sephora

Sephora offers one of the best YouTube promotion examples you will ever see.

Their YouTube channel already has 835,000 subscribers. The videos on their channel are also getting lots of views from non-subscribed people every day.

They get views and subscribers because they often post good, valuable content. They regularly post beauty videos ranging from the latest releases of make-up products to how-to tutorials.

Sephora also always attaches links to their videos. This helps to direct traffic to their website.

You can do the same to achieve the best YouTube promotion. Regularly post high-quality videos with links to your products or services.

If what you sell is a demonstrable product too, go ahead and demonstrate it. As Sephora’s how-to videos prove, consumers are more than interested in such videos.

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2) GoPro

GoPro is the most popular camera for sports skydivers, surfers, skateboarders, and other enthusiasts of outdoor activities.

Since their products are mostly cameras, their company has taken advantage of it in their promotions. With it, they’ve managed to do one of the best YouTube promotion campaigns ever.

The YouTube channel of GoPro has user-generated content. They usually post amazing videos sent in by their customers.

This gives their subscribers and target audience content that shows the thrill of outside sports or activities and the quality of their products.

User-generated content allows GoPro to market and promote their products without spending a lot of money. You can do the same, even if your products or services aren’t cameras.

Simply ask your existing customers to capture a video with your products or services in it. Tell them to send it to you or upload it on YouTube.

Doing this allows you to market your brand without having to spend too much on making content.

It can also encourage your contributing customers to do your promotion for you. After all, they’ll be more inclined to sharing content they’ve created themselves.

3) Coachella

Coachella doesn’t have physical products — Coachella is technically a music and arts festival, after all. However, they’ve still done one of the best YouTube promotion campaigns.

Unlike GoPro and Sephora, Coachella makes use of live stream. One of their YouTube live streams even reached 4 million views.

So how does their YouTube promotion work? Interestingly, YouTube actually pays Coachella for the right to post a live stream of the event on the YouTube platform.

Both YouTube and Coachella benefit from this partnership. Coachella gets promoted while YouTube can post advertisements on Coachella’s live stream.

You too can use live streams to generate money. You can monetize your YouTube account and earn money from the advertisements that appear on your YouTube content.

So every time you have an event, be sure to live stream it on YouTube. This allows you to earn money while promoting your brand.

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4) Maybelline

Maybelline also uses YouTube for promotion and marketing. Like Sephora, they post beauty videos ranging from the latest releases of make-up products to how-to tutorials.

Their marketing campaign managed to get 1.4 million views. But unlike Sephora, Maybelline doesn’t just rely on posting high-quality content.

Maybelline also collaborates with other popular channels to pull off the best YouTube promotion for their products.

They collaborated with 13 influential YouTube beauty vloggers to promote the Nudes Palette, for example.

Collaboration can help in making the best YouTube promotion. So if you’re using YouTube, don’t ignore users who look like good partners for collaboration.

Making a collaboration with other YouTube channels can increase your reach. This can eventually lead to increased sales.

5) Nike

Nike is known for making the best ads in the sports business. That’s why their YouTube channel already has 107.8 million views.

They post high-quality content with the best YouTube promotion strategy. They create content that’s specifically geared to their audience.

That means they create content that’s always on point — always about sports, athletics, and healthy activity.

Small businesses can copy Nike’s strategy by making high-quality videos that truly cater to their customers’ interests.

This helps them keep audience attention longer and promote their products/services better.

Posting high-quality videos can get engagement. But to make it more effective, you have to be sure it’s content that’s right for your audience.

Otherwise, you won’t get much engagement, even if you’re posting high-quality videos.

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Making the Best YouTube Promotion

Now that you now some of the best YouTube promotion campaigns, it’s time to make one for your brand.

Take note, however, that copying the strategies of other brands can’t guarantee your success. For one thing, copying an existing campaign already costs you in terms of uniqueness.

It’s best to just take inspiration from other promotions. Try to analyze which of their strategies you can use… then use your brand’s character or personality to make the content your own.

In this way, you can easily do the best YouTube promotion for your brand.

Remember too to make the most of YouTube’s features. Using them properly can help you compete with already-known brands with your best YouTube promotion.

To help you with that, here are some tips to make the best YouTube promotion.

1) Optimize Your YouTube Channel

Optimizing your YouTube channel can help you produce your best YouTube promotion. People will be more likely to visit and subscribe to your channel if it looks good.

And if you get more YouTube subscribers, that means more viewers for your campaigns.

There are a number of ways to optimize your YouTube channel. But the easiest way to do this is by using your business logo as the display picture and making an interesting video banner.

When making a video banner, highlight the content that your potential subscribers can expect from your channel.

In this way, your audience can determine easily if subscribing to your YouTube channel is the right thing to do.

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2) Engage with Your Audience

You should always engage with your audience.

People like to be heard. That’s why it’s important to respond to the messages or comments of your audience.

Engaging with the audience can help in getting their trust. Aside from that, engaging with your audience will give you an idea of what they want to see in your future content.

3) Use the Right Tags

Using the appropriate description is as important as creating great content. That’s because it can increase your visibility to your target audience.

Always make high quality and keyword-rich descriptions to your videos. This can help your audience find your content.

Make the description at least 250 words. Include a keyword in the first 25 words.

The keyword can help in increasing your content’s visibility on the Internet.

Also, the title of the video should not just be appealing but also short, engaging, and to the point. People will click your video immediately if its title clearly describes the content.

Another key point is to use the best tags for your video. Try not to use more than 10-12 tags.

Final Thoughts on the Best YouTube Promotion

In this blog post, I’ve given you key information on how to make the best YouTube promotion.

Business owners should consider using YouTube for marketing. This social media platform could open up a lot of opportunities for you because it’s the second largest search engine.

Many people are already using YouTube to find content. That’s the reason you could grow your business if you promote your brand properly on this platform.

To do that, consider checking out the best YouTube promotions from brands like Sephora, Coachella, and more. Their best YouTube promotions can give you an idea of how to YouTube properly.

You can also follow certain steps to optimize your campaign. For instance, you can engage viewers, learn to use tags the right way, and optimize your channel for viewing.

If you have more questions about the best YouTube promotion, leave them in the comments below.  Also be sure to check out this Business Owner’s Guide to YouTube Marketing.

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5 of the Best YouTube Promotion Campaigns - Mike Marko

Author: Mike Marko
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Article: 5 of the Best YouTube Promotion Campaigns

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