The Best Way to Use Instagram for Business

The Best Way to Use Instagram for Business - Best Way to Use Instagram for Business

“The Best Way to Use Instagram for Business” written by Mike Marko.

When people ask for the best way to use Instagram for business, I tell them it depends on the business.

You see, there are so many great ways to use the platform. Which of those ways serves you best in a particular situation — well, that’s up to your circumstances.

For example, for some companies, the best way to use Instagram for business is for boosting visibility on the market. For others, it’s for building relationships with customers.

For many, it’s all of those things at once!

Whatever the case, it always involves using the platform’s features strategically. That’s because you can’t just post or like others’ posts willy-nilly on Instagram if you want the best results.

Instagram marketing requires some forethought. That’s where this blog post can help you.

Today, I’ll show you the best way to use Instagram for business.

advantages and disadvantages of instagramWhat’s the Best Way to Use Instagram for Business?

Instagram has all the features you need to market your business. It allows you to reach your audience, create content, distribute information, and post ads.

In addition to that, Instagram has the audience you need for your online marketing campaign. As of now, it has over 1 billion active users!

That should already give you an idea of what’s the best way to use Instagram for business. You can use it to support nearly every part of your online marketing campaign!

Let’s go into more detail on the ways to market effectively on the platform, though. We can begin with using the social network to find your audience.

Find Your Target Audience

The best way to use Instagram for business starts by finding your audience.

Knowing your audience allows you to use the right approach for marketing. This prevents you from spending money on campaigns that won’t get the attention of your potential customers.

Thus, you should find and study your target audience. Find their needs, wants, or interests.

That’s the start of the best way to use Instagram for business. If you know your target audience well, after all, you can easily figure out what to offer to them.

So how do you find that audience using the platform? Luckily, finding your target audience on Instagram is easy.

You can do it by checking the popular Instagram posts or accounts in your niche or industry. Study who is engaging with them, because these users are your target audience.

Investigate how they respond to different types of posts in your niche. Try to get a sense of what they want (or don’t want) to see.

Dedicate time to audience research on the platform and you can create posts or content that will get their attention. I can assure you that’s the best way to use Instagram for business.

EngagerMate Banner - Instagram, Social Media, Customer

Engage with Your Audience

Another great way to use Instagram for business is to use it to build relationships.

That means engaging with your audience as much as possible. This can help you convert them into actual and even repeat customers.

The key here is to get the trust of your audience. People prefer to buy from brands that they trust.

That’s why interacting with consumers is part of the best way to use Instagram for business. It can help you build positive and even lasting client-business relationships with them.

Start by responding to their direct messages or comments. Do it professionally and in a way that shows you’re always willing to help them with their problems.

In addition to that, the best way to use Instagram for business is by responding in a timely manner. People tend to be impatient on social media and may not like it if you take forever to answer them.

You can also engage with your followers’ posts. Comment on their posts and show that you care about them, to nurture your relationship.

You can easily turn your target audience into customers (and even brand loyalists) if you build your relationships with them effectively. That’s the best way to use Instagram for business.

Local SEO - Mike Marko - Cincinnati SEO

Use the Right Hashtags

The best way to use Instagram for business includes the strategic use of hashtags.

It’s vital to use hashtags right because they work like keywords. People search for them to find the content that they want to see.

Thus, using hashtags helps your target audience find your content.

Using hashtags on your posts can increase their visibility not only Instagram but on the Internet as well. Your posts can appear in search engine results if the right hashtags are used.

1) How to Choose Hashtags 

If you don’t know what hashtags to use in your posts, there are tools that can help you. You can use online marketing tools like AllHashtag, Ritetag, and Instavast Hashtag Generator.

Choosing the right hashtags for your posts is very important. Using hashtags unrelated to your content is not the best way to use Instagram for business.

Particularly, it can hurt your chances of getting followers or attracting potential customers.

That’s since people will consider your Instagram account unreliable or spammy. Hence, you have to be careful in using hashtags to avoid getting a bad reputation.

Dan Lok Banner - High Ticker Sales, Entrepreneur, Consultant

2) Tips for Using Popular Hashtags

You can still use popular hashtags if you like. Particularly, you can use the ones that are trending in your industry because it’s the best way to use Instagram for business.

However, you need to make sure that you use each hashtag properly. Don’t just use it in your posts without regard for how it relates to them or your brand.

Keep in mind too that the best way to use Instagram for business is to find a way to connect popular hashtags to your content.

For example, say you sell surface cleaners and the trending hashtag is #pizza. You can post an image showing that your product can be used to clean even the dirtiest table covered in pizza.

Youtube Subscribe banner click here

Post Content at the Right Time

The best way to use Instagram for business is also to post content at the right time.

When you post content at the right time, you tend to get more engagement. That’s because your post will be seen by your target audience instantly.

Each business has different audiences and content, however. That means the right time to post content can vary across businesses.

But usually, the best way to use Instagram for business is to post your content at these times:

  • Sunday: 10:00 a.m. to 2:00 p.m.
  • Monday: 11:00 a.m. to 5:00 p.m.
  • Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m.
  • Wednesday: 5:00 a.m., 11:00 a.m. and 3:00 p.m.
  • Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m.
  • Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.
  • Saturday: 11:00 a.m.

The mentioned times above work for most businesses, so you may want to test them for yours. It’s partly because people are often free during these hours.

Remember that people tend to check their social media accounts during break times. That’s why posting near lunch can assure you engagement from your target audience.

On the flip side, that’s why posting early on weekdays usually won’t give you engagement. That’s because people are busy preparing to go to work or school at those times.

Power Lead System Banner- Leads, Funnel, Business

Create the Best Content

I’ve already talked about using hashtags and timing posts. It only makes sense that posting great content to promote your brand is part of the best way to use Instagram for business too.

To do this, you have to remember that Instagram is a social media platform that’s focused on visuals. That’s why it’s vital to make content for it that’s visually appealing and memorable.

Do this right and you can establish an identity for your brand in visual terms. That’s the best way to use Instagram for business promotion.

Eye-catching content can also get more engagement. People tend to interact with posts with entertaining content or good-looking visuals.

1) Tools to Help You Produce Content

Now what if you need a little help making content worthy of Instagram? If you’re producing your own content, there are tools you can use to improve your output.

For instance, try to invest in a high-end camera and photo editing tools like Adobe Photoshop. They can help you realize the best way to use Instagram for business.

You can also tap a professional graphic designer to help you out, if you’re truly struggling. You may even ask artistically-inclined members of your staff to take on the job.

2) Fresh vs. Reused Content

Once you’ve figured out how to produce content, work on a calendar. Planning what content to publish can make your activity on the platform easier.

As much as possible, create new content for your audience. Try to avoid reposting content when planning your content calendar.

You can repost your best content to promote it, but don’t do this too often. People will soon get bored of seeing the same content.

If that happens, they will lose interest in your Instagram account. That’s not the best way to use Instagram for business.

So, try to post a variety of content types. Keep in mind that you can also post short videos on Instagram.

Make use of live features and IGTV, even. Those features allow you to post different content formats to keep your target audience interested.

ClickFunnels Banner - Sales Funnel, Customers, Visitors

Final Thoughts on The Best Way to Use Instagram for Business

In this blog post, I talked about the best way to use Instagram for business.

You should use Instagram for your business because it has all the features you need for online marketing. It can help you reach a lot of business goals.

You just need to use Instagram’s features properly. Do that by finding your audience first and getting to know them on the platform.

After that, engage with them, create and post content at the right time, and don’t forget to use the right hashtags. And above all, only publish great content for their perusal.

These tips describe the best way to use Instagram for business because they help you establish yourself on the platform. Follow these and you’ll find your brand getting the recognition it deserves both on and off Instagram.

If you have more questions about the best way to use Instagram for business, leave them in the comments below.

Be sure to also check out out this more comprehensive blog post: How to Market Your Business with Instagram And Get Results.

If you want help in building up the following for your social media accounts for business, feel free to contact me and we can talk about the different options we offer.

You can also check out Instagram Marketing Mastery by clicking here.

And always keep in mind… have fun!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

Have questions and want to connect?

Add me on Facebook then shoot me a message:

https://www.Facebook.com/mike.marko.37

Suggested Articles:
1. How to Brand Your Instagram Account
2. Measuring Success with Instagram Stories Analytics
3. How to Advertise My Instagram Page

The Best Way to Use Instagram for Business - Mike Marko

Author: Mike Marko
Click here to contact Mike
www.IMConsultantServices.com

If you want help marketing online, then check out our services at IM Consultant Services.

Article: The Best Way to Use Instagram for Business

Facebook Comments