The Best Video Marketing Tools for YouTube

The Best Video Marketing Tools for YouTube Blog

“The Best Video Marketing Tools for YouTube” written by Mike Marko.

Marketing through YouTube is not easy…

I know because I can relate to that.

When I was new in my business, I thought marketing on YouTube was a piece of cake. After I got the hang of doing videos (trust me, my first video was a trainwreck… LOL) I dressed nice, turned on the lights, started the camera, and followed my script. Everything was perfect!

Then I uploaded my video.

Months passed… and I got nothing but crickets

I got a very low number of views, no engagements, and no sales. I figured there must be something wrong with my uploads. There has to be some “trick” that I was missing.  

Can you relate?

Today, many entrepreneurs struggle just I did. But thanks to more advanced video marketing tools, it’s now easier to get results with your videos!

There are a lot of marketing tools that can help you achieve your marketing goals or objective. But not all video marketing tools are created equal; some are better than others.

Selecting the best video marketing tools is vital as it can help you to achieve successful marketing of your business. So in this blog post, I’ll going to share the best video marketing tools you should used to help promote your YouTube videos.

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Optimize Your Reach with Video Marketing Tools

To reach your audience on YouTube, you need to optimize your reach.

To optimize your reach first you need to provide high-quality content. Then, give your video a title and description with keywords in it. Applying the best keyword in your title and description is essential to gain more views.

To learn more about how you can increase your YouTube views, make sure to check out my blog 7 Essential Tips to Increase YouTube Video Views (for Free).

These are the first essential steps to do to optimize the reach of your content. It may seem challenging at first, but you can do it in just minutes with the help of the following video marketing tools.


Hootsuite is one of the best online marketing tools because it can do a lot of things. Basically, it allows you to manage your accounts on different social media platforms including YouTube.  

This online marketing tool is mainly used for scheduling posts. But aside from that, it also has other useful features including the following:

  • Tagging,
  • Search functionality,
  • Usage tracking,
  • Calendar management,
  • Communications calendar,
  • Activity dashboard,
  • Dashboard creation,
  • Visual analytics,
  • Data visualization,
  • Trend tracking,
  • Reporting & statistics,
  • Engagement analytics,
  • Keyword tracking, and
  • Tags & keywords.

You can use Hootsuite for free. Its free version allows you to use most of its features. But if you want to use all Hootsuite’s features, you need to pay for  $19 per month.

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This online marketing tool isn’t only useful for scheduling content, but also on other things such as the picking a title for your content.

Coschedule can help you create an interesting title for your videos by looking for the right combination of keywords.  Using the most appropriate title for your content can generate more views and engagement.


Animated videos are not only entertaining but also pleasing to the eyes. If you want to create animated videos but do not have much experience in doing so, GoAnimate can help you create animated videos like a pro!

For only $39/month, you can create fun, engaging, and high-quality animations with GoAnimate easily. The app has user-friendly, easy-to-learn graphic user interface (GUI) that helps you work on your animation swiftly.

Bulk Suggest Tool

The Bulk Suggest Tool can help you find keywords or tags that you can use in your content. To use this marketing tool, you just need to enter the base word. Then, it will suggest several keywords or phrases related to it.

Using this tool can assure you that you’re using the best possible keyword for your content. That’s because it uses Google’s and YouTube’s “Suggest” databases.

What makes Bulk Suggest Tool more amazing is that you can use it for free!

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The is another useful tool for finding the right keyword for your content. It helps you find the exact keywords that viewers on YouTube are searching for.

Using this video marketing tool can help your content appear on YouTube’s first page. The keywords that this tool is searching for is tailored for YouTube users.

Same as Bulk Suggest Tool, you can use all of its features for free.


Not all video marketing tools are only useful for scheduling post and finding keywords. Some of them can also help you make content for your audience like Buzzsumo.

This tool will help you find the best topic for your content. It can identify what content is working well in an industry or niche.

For only $79/month, you’ll be able to use all Buzzsumo features!


Canva is a video marketing tool for YouTube that allows you to create beautiful professional-quality featured images for your content.

Don’t worry about having a hard time using this tool because it has a user-friend layout. You can create high-quality images or banners in different layouts or fonts in a minute.

You can also use Canva to create an engaging thumbnail. Selecting a good thumbnail is one of the effective ways to improve your YouTube marketing strategy.

Canva is free to use. In the free version, you’ll be able to use limited photos, illustrations, vectors, graphs, shapes, and more. To use the premium features, you can switch to the paid version.


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VidIQ is a YouTube-certified marketing tool. This tool helps you increase the organic reach of your content. You can use its basic features for free. The other features are available for only $7.50/month.

Built-In YouTube Marketing Features

Not all useful features for marketing are available in third-party apps or tools. YouTube has built-in features that can also help you market your business through your content.

To give you an idea about it, here are some of the built-in YouTube marketing features.

YouTube Search Filters

YouTube Search Filters can help you check out other videos that offer the same kind of content that you’re planning to create.

By checking other videos in your niche, you can get ideas about how your content can get the interest of your audience and how you can stand out amidst the competition. In addition to that, search features can help you know what keywords are trending in your niche.

YouTube Search Auto-Suggest

The YouTube Search Auto Suggest is one of the most overlooked useful features of YouTube.  The auto-suggest feature of YouTube can help you find long-tail keywords in your niche.

By typing some of the short-tail keywords, you’ll be able to see the most used long-tail keywords that your target audiences look for.

Use the YouTube auto search to let YouTube suggest possible keywords to use in your content.

Final Thoughts on Video Marketing Tools for YouTube

Marketing a business on YouTube gives you a lot of challenges such as how you’re going to reach your audience and how to optimize your content so people could see your videos. Fortunately, you can easily overcome these challenges by using the right video marketing tools.

If you need to find keywords for your content, use Bulk Suggest Tool or If you need to improve your content, try using Canva, GoAnimate, or Buzzsumo. Always remember, the right type of video marketing tool that you’re going to use depends on your needs.

If you have more questions about video marketing tools, leave them in the comments below.  Also be sure to check out this Business Owner’s Guide to YouTube Marketing.  

By the way, you should take a look at our “Results in Advance” program.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

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Suggested Articles:
1. YouTube Video Marketing Tips to Boost Your Business
2. 7 Essential Tips to Increase YouTube Video Views (for Free)
3. How to Increase Your YouTube Views

The Best Video Marketing Tools for YouTube - Mike Marko

Author: Mike Marko
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If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: The Best Video Marketing Tools for YouTube

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