The 9 Best Twitter Benefits for Business

The 9 Best Twitter Benefits for Business - Twitter Benefits for Business

“The 9 Best Twitter Benefits for Business” written by Mike Marko.

Are you looking up Twitter benefits for business because you’re thinking of marketing on it?

If so, I can tell you that it’s a good idea. There are a lot of success stories from business owners using the platform to promote their brands.

Technically, that shouldn’t surprise anybody. This is one of the biggest social media platforms, which means its reach alone makes it worth using for business.

But I understand if you want to learn more before you get on it yourself. After all, establishing a brand on Twitter can represent a significant commitment in terms of time and effort.

To help you out, I’ll discuss the top 9 Twitter benefits for business in this post. By the end of it, you should see exactly why your business needs to be on this social network!

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The Benefits of Using Twitter for Business 

Social media has a significant influence on the lives of its users. That should already tell you one of the benefits of being on networks like Twitter.

Namely, that it lets your brand inhabit a space in the social cosmos of consumers.

That gives your business a stronger presence. When your brand isn’t just something they see stamped on a product on a shelf, customers are likelier to both remember it and attach to it.

That can be good for your business in many ways. It means improved brand awareness, a higher chance of customer loyalty, and so on.

That’s just the start too, when it comes to Twitter benefits for business. Here are 9 more Twitter advantages for business that you should know about:

1) Drive Traffic to Your Website

Driving traffic to your website is likely one of your marketing goals. This is because when there’s more site traffic, that means more money for you.

Well, it’s not really a guarantee of direct conversions, of course. But more site visitors can definitely have a significant impact on your business!

Thus, when you use Twitter for business, you have to promote your website URL so as to direct users to your online portfolio (which is your website).

Your Twitter bio is one of the best places to put your website’s URL. You can also share the link to your website via your tweets.

Just make sure that you don’t flood your followers’ feeds with tweets promoting it. Keep it moderate.

Keep in mind, one of the other Twitter benefits for business is also a chance for better visibility. That’s why even tweets that don’t link directly to your site can still do your brand some good.

If you want to learn more about this aspect of Twitter marketing, I’ve written other pieces on it. For instance, you might be interested in my guide to help you promote your business on Twitter.

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2) Connect With More People

There are millions of users on Twitter, which leads to another of the Twitter benefits for business. Namely, you can use it to build connections.

Just like on other social media marketing platforms, you can build and grow your network on Twitter. In fact, you can connect with just about anyone on the platform.

What’s more, connecting with people on Twitter is easy. That’s yet another of the Twitter benefits for business!

That’s because connections on Twitter are made when you interact with others. That means liking their tweets, responding to them, retweeting them, or even following their accounts.

With this, you can build up your business network. You can reach more than consumers here, by the way — you can even reach possible business partners or influencers!

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3) Share Content

Another of the Twitter benefits for business is that it’s a great place to share content. In fact, there’s a huge chance that whatever you tweet will be seen on the platform.

Compare that to Facebook, which sometimes messes with your content’s ability to reach people.

You see, Facebook took a huge hit following the recent onslaught of fake news on the platform. That’s when Facebook decided to change its algorithm to promote meaningful engagement and curb fake news.

If you want to read more about how the Facebook algorithm works, click here. In brief, however, organic content sharing is a bit more difficult on that network now.

Twitter doesn’t have that problem. You can practically guarantee that your content will be seen by your audience on it, particularly if you tweet at the right time.

However, before you get carried away, keep in mind that you have to share high-quality content. Your followers will appreciate it (and so will your business).

But what if you’re not sure what to post? Well, here are some ideas on what you should post on your Twitter account, for a start.

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4) Better Customer Service

Your customer service plays such an important role in the success of your business. It affects how customers see you and whether or not they’re likely to continue to support your brand.

Fortunately, one of the Twitter benefits for business is that it can significantly help you with your customer service.

For example, whenever you have a business update that customers need to know about, you can simply tweet it. Your followers can easily find these updates in real-time.

This reduces phone calls and emails with questions because the information is already out there. And it doesn’t take a lot of time and effort to do either.

Also, you can easily respond to tweets with requests for assistance via Direct Message (DM) or tweet replies. How’s that for even more efficient customer service?

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5) Keep a Close Eye on Your Competitors

One of the best Twitter benefits for business it that it allows you to see what your competitors are doing.

You can easily observe your competitors on the platform. Through this, you get to see how they’re tweeting, the frequency of their tweets, what they’re offering, whom they’re following, etc.

And all of this is important data that you can use to your advantage. When you have this information, you can modify your strategies to come up with something better than what they’re doing.

You can also use Twitter to identify your competitors’ weak points and turn those into your own strengths.

It’s so easy to to stalk your competitors on social media. So, take advantage of it and use what you discover to reap even more Twitter benefits for business!

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6) Get More Exposure

As I mentioned earlier, Twitter is one of the biggest social media platforms today. Your business being on the platform simply opens up tons of opportunities for exposure.

With the size of the audience that you can tap into, you can reach a lot of people on this network. You may even considering using paid marketing (ads) on it to further boost your reach.

That being said, it’s not necessary to pay just to get the Twitter benefits for business exposure. A lot of businesses amass followers on the platform with barely any advertising, for instance.

To do that, though, you need a fairly constant presence on the network. High activity will have to stand in for paid promotion in such cases.

So, just keep tweeting, delivering high-quality content, and engaging with your followers. It can help you get the exposure you seek, along with other Twitter benefits for business.

7) Catch Problems

Twitter can help your business discover product issues and consumer problems too. A simple tweet or a reply from a user on the platform can tell you already a lot of things.

This can either help you do damage control or rectify the situation immediately. You can do this by simply picking up conversations about your business on the platform.

Being able to catch problems this way is definitely one of the best Twitter benefits for business.

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8) Take Advantage of PR Opportunities

Twitter is useful for journalists because it’s an easy gateway for hot information and leads. So there are a lot of active journalists on it, waiting to get some juicy scoop.

That’s actually another of the Twitter benefits for business. If you successfully establish your business’s voice on the platform, you might just get some PR placements.

You can also start a buzz yourself and who knows — it might just get picked up by PR professionals and journalists!

That’s why as much as possible, you should tweet with links to your site or content. It can help you promote your brand and possibly draw PR attention from certain quarters.

9) Boost Your Search Engine Visibility

Search engine searches show social media profiles and posts. So, if you’re frequently on Twitter, there’s a chance that users can find you more easily on search engines.

To improve your chances of getting tweets or your profile indexed, you may want to optimize them. Just use the appropriate keywords for your niche and you should show up in Google searches in the future!

This is one of the best Twitter benefits for business, by the way. If you want more, here are some other reasons why you should use Twitter for your business marketing.

Final Thoughts on Twitter Benefits for Business

In this post, I discussed the 9 best Twitter benefits for business.

As you can see, Twitter provides plenty of opportunities that can help drive business growth and success. Here’s a quick recap of the Twitter benefits for business:

  • It can drive traffic to your website,
  • It can help you connect with more people,
  • It lets you share content easily,
  • It helps you offer better customer service,
  • It lets you keep a close eye on your competitors,
  • It gives you chances to get more exposure,
  • It gives you a way to catch problems quickly,
  • It lets you take advantage of PR opportunities, and
  • It helps you get more visibility on search engines.

Take your online marketing to next level by getting on the platform and enjoy these Twitter benefits for business!

If you have any questions about these Twitter benefits for business, you can also leave a comment below.

Be sure to check out my Comprehensive Guide to Twitter Marketing for more tips.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. How to Create a Twitter Business Account
2. Starting Out – Should I Use Twitter for My Business
3. Marketers Ask, How Do I Use Twitter for My Business?

The 9 Best Twitter Benefits for Business - Mike Marko

Author: Mike Marko
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Article: The 9 Best Twitter Benefits for Business

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