The 9 Best SEO Tools Software to Use

The 9 Best SEO Tools Software to Use - best seo tools software

“The 9 Best SEO Tools Software to Use” written by Mike Marko.

Looking for the best SEO tools software?

SEO (search engine optimization) is pretty much required now for a business. After all, most businesses need to have an online presence to survive in this age.

Most business owners choose to get help from SEO professionals or companies.

But there are also those who don’t want or can’t afford that… or they can’t get an agency to handle every part of their SEO.

These business owners have to do at least some SEO tasks themselves. Fortunately for you if you’re in this category, you can get some help from SEO tools software.

SEO tools software let you do SEO tasks more easily. Whether it’s by automatic generation of a sitemap or backlink tracking, it can lighten your load.

However, there are a lot of SEO tools software now available on the market. Choosing the right ones to use can be a challenge for some.

That’s why in today’s blog post, I’ll go ahead and name 9 of the best SEO tools software for business. Check these out first when you go looking for SEO tools software.

SEO Tools Software for Business

SEO can help your business in a lot of ways. It can open different possibilities like increased sales and better brand recognition among consumers.

But before you can achieve that, you need to make sure that you do SEO correctly. As I said earlier, SEO tools software can help with that.

Before we go into that, though, let’s talk about SEO first. That way you’ll have a better sense of what you want from SEO tools software as far as your business is concerned.

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Understanding the Importance of SEO

SEO or search engine optimization is a process that helps a website achieve a better rank in search engine results.

Business owners use this to help their potential customers find them. The reason for that is that SEO improves their online presence and increases their organic traffic.

A website with a high search engine results page ranking usually gets more traffic. That’s why many business owners aim to reach the top rank in the search result pages.

Reaching the top spot in the search engine result page through SEO is easier said than done. To give you an idea about it, here’s a short explanation of how SEO works.

How Does SEO Work?

SEO is a series of process that allows search engines to find your content easily.

Basically, SEO professionals organize the information that you’re posting. They are following a search engine’s preferences on how to present information to users.

Making mistakes in SEO can damage your website. There’s a chance you’ll rank lower or search engines might ignore your website completely.

That’s why it’s generally better to hire an SEO company to do the SEO on your website. Experienced SEO companies can help you avoid costly errors in optimization.

However, you can do some basic SEO yourself if you’re willing to invest a little time and effort in learning how to do it.

You can learn SEO in months with the help of SEO tools software.

There are dozens of SEO tools software available on the market. All of them can make some SEO tasks a little bit easier.

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List of the Best SEO Tools Software

There are lots of SEO tools software that allow you to do SEO easily. They are built to assist business owners and online marketers so they can sustain and improve their SEO strategies.

Some SEO tools software is free to use while others are not. Also, all of them have different features.

The best SEO tools software to use depends on what you want to achieve with your online marketing campaign or what task you want to make easier.

Now most people already know about Google’s SEO tools, so we’re not even going to touch on those. Chances are, you’re already familiar with them because they’re how most people learn to do SEO.

But what of the many other tools on the market, which might take you forever to go through one-by-one?

To spare you that trouble, I’ve put together this list of the best SEO tools software to use. Note that most of them are Internet-based applications.

1) Bing Webmaster Tools

Bing Webmaster Tools is SEO tools software that can give you data regarding your website’s visibility on Bing.

I recommend in particular its keyword research tool. It can give you keywords that Google keyword planner will never reveal.

Other than that, here’s what Bing Webmaster tools can do:

  • Troubleshoot the crawling and indexing of your website.
  • Create sitemaps.
  • Provide submission and ping tools.
  • Gather website statistics.
  • Consolidate content submission.
  • Give you access to content and community resources.

You can use all of those features for free. This SEO tools software is a free service as part of Microsoft’s Bing search engine.

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2) Botify

Botify is a clean and straightforward example of SEO tools software. It’s a site auditing tool.

Many of its users consider it an “advanced version of Google Search Console”. It can give you information about your website’s loading speed, HTML errors, and click depth.

Because of its features, Botify is used by many international companies in different industries. Some of those companies are from the following industries:

  • E-travel (Expedia, Luxury Retreats, Odigeo).
  • E-commerce (Jet.com, Macy’s, Farfetch, Zalando).
  • Media (Axel Springer, Condé Nast, Refinery29).
  • Marketplace (eBay, RetailMeNot, Monster).
  • Digital agencies (Merkle, iProspect, GroupM).

That’s an impressive list of users, which probably gives you an idea of this tool’s value.

Botify is amazing SEO tools software but I do have to warn you — it’s not the cheapest tool in this list. The basic package is around $500.

3) SEMrush

SEMrush is one of the best SEO tools software. It’s known for having over 20 SEO tools within it.

Using SEMrush can help your small or midsize business manage or sustain an effective SEO strategy. The SEMrush SEO toolkit can assist you in optimizing your website to get search engine traffic.

Of particular interest is SEMrush’s keyword database. This toolkit gives you access to the largest keyword database on the market.

That’s 8.3 billion keywords in 118 countries. And that database is still growing!

Apart from that, many experienced SEO professionals also use SEMrush because of the following features:

  • Backlink management tools,
  • Rank tracking,
  • On-page SEO analysis, and
  • Technical SEO audit tool.

Also, many business owners choose SEMrush because it has a great UI (user interface). Everything is clear and readily available.

SEMrush is paid SEO tools software. Its price starts at $69.95 per month while the price of SEMrush pro plan costs $99.95 per month.

4) Moz Pro

Moz Pro is one of the best-known SEO tools software. It’s a collection of SEO tools software, much like SEMrush.

It became popular because it shows details and useful information about your organic SEO efforts.

This SEO tools software gathers data on your site’s rankings, page optimization, and link metrics. This can help in figuring out which aspect of your SEO needs to be improved.

Also, Moz Pro provides accurate rank tracking and in-depth analysis reports.

If you feel like trying this SEO tools software, you can have a 30-day free trial. The price of using Moz Pro is $99 a month.

5) Serpstat

This SEO tools software can help you find the best keywords for your content. It allows you to see your competitors’ top keywords and backlinks.

Serpstat can also help you track your competitors’ engagement or niche activity.

The cost of using this SEO tools software depends on your chosen plan. The personal plan costs around $19 to $299/month.

It gets pricier for the business plan, of course. The price of the business package ranges from $499 to $2,500 per month.

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6) SEO Powersuite

This is a desktop SEO tools software. SEO Powersuite has all the features you need to manage the SEO and SEM of any website.

This SEO tools software is updated regularly. It lets you keep up with the latest search engine algorithms.

That’s why many SEO professionals use this SEO tools software.

But aside from that, they also praise its easy-to-use UI. Most of them say that it’s very simple to use.

To add to that, SEO Powersuite provides accurate rank tracking and reporting.

This may be the SEO tools software for you if you prefer non-Web-based applications. The cost of SEO Powersuite starts at $249.

7) Ahrefs 

Ahrefs is one of the best crawlers on the market. This SEO tools software maintains one of the largest indexes of backlinks on the web,

Apart from that, it also has features and capabilities that are useful for ad-hoc keyword research, SEO monitoring, rank tracking content-specific research, and competitive domain comparison.

You can use Ahrefs for as low as $82 per month. That’s the price of their Lite plan, which allows you to only use some of its features like tracking keywords.

The Standard plan, which costs $179 per month, is the best option for small businesses. This plan allows you to use most of its features to the fullest.

8) SE Ranking

SE Ranking is also one of the best SEO tools software. It’s affordable but it has lots of useful features.

SE Ranking is a good option if you don’t want to spend lots of money on an SEO tool. It contains SEO tools, PPC tools, and social media management tools.

SE Ranking can help you maintain your rank. It also gives accurate rank analysis and useful backlink data.

The Personal plan costs $7 a month while the Optimum plan costs $39 a month, and the Plus plan costs $89 a month.

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9) BROWSEO

This SEO tools software shows how search engines see your website. BROWSEO gives you an insight into your website’s loading speed, content details, and backlink information.

This SEO tools software is useful for doing assessments. The best part? It’s free to use!

So if you need a quick and easy way to audit your site and see it the way a search engine does, try this particular tool.

Final Thoughts on SEO Tools Software

In this blog post, I talked about 9 of the best SEO tools software. All of these can do a lot to help you take your SEO to the next level.

SEO is a complex process. That’s why those who can afford it prefer to get SEO professionals or SEO companies to manage theirs.

But if you find yourself in a situation where you have to do some of it yourself, consider using SEO tools software.

SEO tools software can help in doing several SEO tasks like checking your search engine results page ranking, backlinks, and content optimization.

There are different types of SEO tools software. The right one to use for your business depends on your marketing needs.

But to get you started, I named 9 that you should consider first of all:

  • Bing Webmaster Tools.
  • Botify.
  • SEMrush.
  • Moz Pro.
  • Serpstat.
  • SEO Powersuite.
  • Ahrefs.
  • SE Ranking.
  • BROWSEO.

If you have further questions about SEO tools software or your own suggestions, leave them in the comments below.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.  They are a top notch company that can get the guaranteed results you are looking for.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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The 9 Best SEO Tools Software to Use - Mike Marko

Author: Mike Marko
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