Best Search Engine Optimization Tactics in 2019

Best Search Engine Optimization Tactics in 2019

“Best Search Engine Optimization Tactics in 2019” written by Mike Marko.

It’s already a new year and search engines have made some changes. The best search engine optimization tactics of last year may now be inapplicable. Now what?

Now you need to either come up with new SEO techniques or test which ones are still working. Otherwise, you could waste your resources on techniques that aren’t viable any longer. Your competition may leave you in the dust as a result.

The problem is, testing SEO tactics and strategies takes time. You may have to go through a lot of trial and error before you finally confirm that a tactic still works.

By then, others may have overtaken you again.

I’m here to help you prevent that from happening. Today, I’ll show you which techniques are still the best search engine optimization tactics in 2019. That way you don’t have to come up with SEO tactics on your own and spend valuable time on experimentation.

In this blog post, we’ll be talking about the best search engine optimization tactics that you can use right now as well as how to update them for 2019.

Tasks for the Best Search Engine Optimization

Before we go into the best search engine optimization tactics, you should first be up to speed on what we’re dealing with. First of all, it’s important to know what search engine optimization is.

Search engine optimization (SEO) is when you apply different methods in order for your website to improve its rankings on search engines such as Google.

Ultimately, the goal of the best search engine optimization is to make sure that your website’s designed in a way that makes it easier to find for search engines and also visitors.

SEO can be done in several ways and some of them require patience. This is because SEO is not a one-time implementation. You have to do maintenance, monitoring, and testing.

These should be done on a regular basis because search engines are also changing regularly. Take algorithm changes, for example — when search engines change how they rank websites.

So what does it take to apply the best search engine optimization for 2019 to your website?

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Keyword Research

Before anything else, you should know the keywords you’ll be using for your website and its content. Even in 2019, this should be the first thing you do for the best search engine optimization.

In case you’re new to SEO, keywords are what users type into the search box in search engines such as Google. We can also call these “search queries”.

Knowing what keywords to use in your website will come a long way when aiming to rank high on search engines.

1) Importance of Keyword Research

Best Search Engine Optimization Tactics in 2019 - keywordsKeyword research is done right from the start of the best search engine optimization. It helps you identify the keywords that are most important to your target audience.

Different niches will require you to use different sets of keywords. You wouldn’t be likely to use the same keywords for a pet care website and an architectural website, for example.

That’s because people looking for those sites aren’t likely to use the same keywords to look for them.

That’s something search engines take into account in their algorithms. Ranking for the right keywords on a search engine can determine where you end up in the SERPs (search engine results pages) of your target audience.

For these reasons, knowing how to judge the value of a keyword to your website is one of the tactics for the best search engine optimization. Here are some ways to do it for 2019.

2) How to Do Keyword Research?

When doing research for your content, you should focus on keywords relevant to your website. That’s a basic rule of the best search engine optimization.

For example, if your niche is health, you should use keywords such as fitness, weight loss, and lifestyle. These keywords are great for two reasons:

  • They are relevant to the niche, and
  • They are many search queries with these keywords.

There have been some great additions to keyword research tools recently. For example, you can now check how popular a keyword is with tools such as Keyword Planner, Answer the Public, and UberSuggest. These can also help you with other best search engine optimization tactics.

Take note, however, that the number of searches made isn’t the only factor you should consider in the best search engine optimization. There’s also the competition and cost-per-click (CPC), which is the price you’ll pay if you make an ad for that keyword.

This is also the reason why you should consider using long tail keywords, a type of keyword that consists of 3 or more words. Even in 2019, they’re useful if you want to keep competition and CPC low.

That said, there’s no universal solution as to how you can figure out if the keywords you use are effective. So, consider testing the keywords you’ve picked, and see if they’re worth your money.

You can do this by duplicating your content and changing the keywords for each of them (nothing else). Whichever ranks higher is surely that with the better set of keywords.

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Competitor Analysis

This is another of the best search engine optimization techniques to practice this year. “Competitors” are websites using the same keywords you are. Typically, they’re also websites in the same niche.

In competitor analysis, you’re attempting to discover the strengths and weaknesses of your competitors by evaluating their strategies.

This is one of the best search engine optimization tactics because it brings several advantages to the table.

1) Importance of Competitor Analysis

Best Search Engine Optimization Tactics in 2019 - analysisFor starters, knowing the strengths and weaknesses of your competitors can give you plenty of opportunities to improve your own products and services.

If you check the reviews of the products and services of your competitor, you will know what they lack.

So you don’t have to receive negative feedback because you can adapt your product beforehand to address the customer’s problems.

You can also determine the marketing strategies and best search engine optimization tactics of your competitors. That way, you can adapt these to your own marketing.

2) How to Do Competitor Analysis

To begin with, you should know who your competitors are. There should be at least two categories of competitors.

First are the websites that produce content similar to yours. The second are the brands that share similar products and services as yours.

For the second type, you can analyze the reviews of their products and adapt your product accordingly, as I’ve previously mentioned.

When it comes to the first type, you can use SEO tools such as SpyFu and SEMrush. With these tools, you can extract data from your competitors’ websites to help you do your best search engine optimization.

If you want to figure out the strengths and weaknesses of your competitors, you should look for information such as indexed pages, ranking, backlinks, and social signals.

You can also make use of their site structure, design, and the user interface to adjust yours.

If you’re looking to use paid ads, make sure to track your competitors’ actions involving paid media or ads too. That way, you will know the best search engine optimization for advertisements.

Another great way to do competitor analysis in 2019 is to use social media. Most websites and brands are now using social media marketing. That means a lot of their marketing moves can be tracked on social media as well.

Try making a Twitter list of your competitors, for example. A lot of brands integrate their other social media platforms with Twitter. Thus, you can monitor their marketing activities easily just by watching their Twitter feeds.

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Content Optimization

This is another thing that hasn’t changed. Content optimization is still important for the best search engine optimization. That’s because content is what makes your website valuable to your audience.

1) Importance of Content Optimization

Content optimization is the practice of ensuring the following things:

  • That your content is visible to as much of your target audience as possible.
  • That search engines seeking content on the same topic can find and index it easily.
  • That your content is as attractive or useful to your target audience as possible.

Below are some of the steps you can take to improve your content for the best search engine optimization in 2019.

2) How to Do Content Optimization

Best Search Engine Optimization Tactics in 2019 - contentThis involves checking for the keywords (which I already mentioned), meta tags, title tags, and URLs. To learn more about these terms, check out my guide on how to rank higher with meta.

To make it easier for you, you can use a tool called Yoast SEO. It’s a plugin on WordPress that’s actually been around a while.

It’s still one of the best search engine optimization tools for WordPress users in 2019, though. That’s partly because it’s updated so regularly that it always stays current.

Yoast SEO is basically an open-source content management system. It allows you to optimize how your content will look on SERPs.

Speaking of SERPs, there are things there that can’t be optimized through a tool — the headline, for example. If the headline of your content is enticing, people are going to click on it as soon as they see it. If it’s boring, on the other hand, they might not even bother checking the description.

The same is true of your actual content, e.g. a blog post. You can do keyword research and optimization for it, yes, but actually writing content that makes people stop and read is all up to you.

Now that takes care of your metadata and actual text. But remember: for the best search engine optimization, content optimization also applies to your other media.

When it comes to visual aids, Smush Image Compression and Optimisation can help with optimization.

You can adjust images with it in various ways. You can compress or resize so they’ll  load faster on a page, for example, while still keeping the image quality.

That may be even more important in 2019 when so many people are using mobile to access the Web. Mobile users tend to be even less forgiving than desktop users when it comes to page load times.

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Link Building

Link building involves getting other websites to link to your website. It can be ignored by many online marketers because it takes time, but make sure you don’t make that mistake.

Link building is still one of the best search engine optimization techniques you can use on your website.

1) Importance of Link Building

Best Search Engine Optimization Tactics in 2019 - websiteBefore going any further in this section, you should know what backlinks are.

Backlinks are the links on other websites that lead to your own website. Building a strong backlink profile is one of the best search engine optimization tactics even today. That’s because there are many benefits to increasing the number of your backlinks.

One is for your website to get more leads through the traffic coming from other websites. Also, search engines tend to rank websites with good backlinks higher than those with none.

Another benefit of backlinks is to improve the authority of your website. This happens when a credible website such as Forbes links to your content. Forbes is known for being a reliable website so readers would assume that the websites Forbes refers to are reliable, too.

Now that you understand how important link building is, how exactly do you do link building?

2) How to Do Link Building

To get other websites to link back to yours, you should make unique and compelling content. With this content, marketers will be more than willing to link to you in their websites.

You should also get the interest of influencers or anyone who has a large social media following. To do so, let them try your product or service and ask if they can give their opinion on it publicly.

You can also ask your friends and partners to link to you in their sites. But your websites should be relevant to each other. Although it can still help, the link might seem forced otherwise.

Finally, you can try guest posting on someone else’s blog and linking to your site through the post.

Some people might be surprised that this is included in a list of the best search engine optimization techniques for 2019. That’s because they’re probably thinking of a certain declaration made by Google’s Matt Cutts a while back.

The truth is, Cutts didn’t actually say all guest posting was dead as an SEO technique. He was referring only to spammy guest posting.

Thus, you can safely guest post for backlink building on an authoritative site if you have quality content. As long as you’re not doing it in a spammy way, it’s still part of 2019’s best search engine optimization tactics.

A great company to help you with your backlinks is IM Consultant Services.

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Technical Audit

Technical audit is where you conduct a comprehensive assessment of your website in order to evaluate how well it’s doing. It’s intended to help you evaluate your SEO and is still an indispensable part of SEO in 2019.

1) Importance of Technical Audit

As I’ve mentioned before, there are many factors affecting the performance of your website. It’s not only your content that determines its success.

That’s why a technical audit is important. It gives you insight into your site’s performance and the factors affecting it. Because of the nature of the data involved in a technical audit, it’s mostly done automatically using tools.

With a technical audit, you get a detailed analysis of your website. This gives you a better understanding of how you can improve your website’s visibility on search engines.

2) How to Do a Website Audit?

The technical audit can be done easier than most other best search engine optimization tactics, mainly because of the automation of tools.

So just like with competitor analysis, I recommend not doing a technical audit on your own. Use SEO tools such as Website Grader, Woorank, and Google Analytics.

Then you’ll get information about your website such as the site’s responsiveness, authority, content, speed, and coding.

It’s important to make sure that these factors are all taken care of to achieve the best search engine optimization in 2019.

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Final Thoughts on Best Search Engine Optimization

Now that you’ve finished reading this blog post, you should know how to implement the best search engine optimization in your website for 2019. As you can see, many things have stayed the same in SEO this year, with just a few minor changes or updates.

Keyword research is still vital, as is competitor analysis. There are new ways of doing research for both, however.

Content optimization is also still advisable. Remember that when optimizing your content, you should include other media and not only the written content.

You should also do link building — it remains one of the best search engine optimization tips for 2019.

Finally, remember to perform regular technical audits to ensure you’re doing the best search engine optimization. We’re still only at the start of the year so you never know when new shifts will occur in the SEO landscape. Constantly check how well your website’s doing so you know if something needs to be adjusted.

If you have any more questions about the best search engine optimization for 2019, leave them in the comments section below.

You should also check out the blog post, Common Website SEO Mistakes Made by Consultants and Small Business Owners.

If you need help with your SEO, be sure to check out the SEO services offered by IM Consultant Services.

If you need help in getting traffic to your website or ranking in Google, then feel free to contact me and we can talk about the different consulting options we offer.  Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:

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Author: Mike Marko
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