The Benefits Of Using Twitter For Business

Benefits Of Twitter For Business

“The Benefits Of Using Twitter For Business” written by Mike Marko.

Can Twitter benefit my business?

This question may be on your mind… you may be wondering about the benefits using twitter for business.

Twitter can be a bit of an enigma for those that do not use it regularly. It can be tough to understand at a glance what exactly the benefits are using twitter for business.

I understand where you are at because I was there.

Years ago when I started marketing online I did not get Twitter. To be honest, I thought it was the dumbest thing around. Now I only regret that I had not started building it back then because it has become one of my favorite marketing platforms.

Twitter is a great way to help build a business using the internet. It’s one of the best social media platforms if you are trying to reach a national or worldwide audience. What makes it more attractive is that users on Twitter are more active than many other social media platform… and there are even a lot more Twitter benefits.

That’s why today I want to talk to you today about the benefits of using Twitter for business.

Evaluating Using Twitter For Business

Before we start, let’s first answer the question…

What Is Twitter

Twitter is an open online social media platform where users post and interact with messages called “tweets”. Tweets are limitless except for the character limit imposed on each post. Each tweet is limited to 140 characters.  These tweets show on up your profile and news-feed of others who follow you.

Yes… just like any other platforms such as Instagram and Facebook, Twitter also has a profile and news feed features.

Similar to Instagram, Twitter has a follow feature where you can follow the people you like and keep track on what’s happening with them. In return, those who are following you will also get updates about you.

The reality is, there are over a hundred million active users of Twitter daily. Not to mention the 500 million tweets sent each day, that alone as an entrepreneur will definitely give you the chance to advertise your services or products to get ahead in your business. Imagine this extensive range of target audience and probable clients that you can reach by simply having a Twitter account in few minutes.

Now that you know what is Twitter, let’s talk about the benefits of using Twitter for business.

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The Benefits of Using Twitter For Business

Many people are using Twitter. It may be for personal or for business usage and purposes. But regardless, they use the platform in creating, discovering, and sharing ideas with millions of people on social
media, specifically, Twitter.

So let’s dive in and talk about how you can specifically start using Twitter for business.

1. Twitter Lets You Engage With Your Customers

Let’s get real… the main reason why you have social media accounts for your business is to post about your products/services. Twitter is no different that way.  But with this platform, Twitter also allows you to build a connection between you and your customers. Through Twitter and the appropriate use of hashtags and tweets, you will be able to know what people think about your business.

Twitter is a good channel to hear your customers sentiments about your company. You may be getting some negative comments or compliments but it all boils down to providing better services.

Remember, communication is a two-way process. So you need to create a connection with your customers and Twitter can be a bridge for you.

2. Twitter Can Help You In Branding Your Business

Just like all other social media platforms, you can have your brand promoted online. By tweeting posts with images or linked pages, customers will be able to learn more about your brand. If you have a business just starting up, then you must consider Twitter as it would give your brand a chance to get known by people.

With Twitter, you can present and develop the kind of image that attracts your potential customers, and define your brand. To make it short, this is helping people notice your brand/ logo or company image.

3. Twitter Can Help You Hear Your Customers’ Feedback

Twitter lets you manage complaints, or help people find out more information about your product.

At the same time, this is also a great way to interact with your customers. Customer feedback will help you improve the quality of your products and services. In general, you can create customer service satisfaction that can also lead to having your business succeed even better.

4. Twitter Is A Great Marketing Tool

Twitter marketing allows you to reach your followers from around the world and alleviate the distance barrier. As stated above, Twitter has hundred million users daily which means it’s giving you the chance to share your business online at no cost to a very large audience.

Twitter has proven to be an excellent tool in the marketing world where revenue is the only thing people tend to see. This will serve as an additional weapon in your company’s marketing strategies.

5. Use Twitter To Spread The News

Twitter does a great job in helping businesses with marketing. It can also be used to communicate with your customers.

Remember, the main reason why followers follow you is to be updated in whatever is happening in your business. In line with this, you will need to tweet regularly; otherwise, you might lose your customers. Twitter allows you to share valuable information with your customers at times that matter most; weekend sales, promotional deals etc.

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6. You Can Give Away Coupon Codes And Promotions Via Twitter

Promotional offers have always caught the attention of many customers. You can give out coupon codes and offer promotional deals for your customers (or potential customers) to save more. When you use Twitter to announce your offers it can help generate more sales in return.

Since this will show in your followers news-feed, they may take advantage of your promotion/contest and/or also re-tweet them. When the offers are re-tweeted it effectively means that your business will reach out to your customer’s followers and get more attention, eventually… more customers.

7. Twitter Can Make Your Business Go Viral

Twitter, like most social media, is a perfect environment to create “a ripple effect” when you present the perfect piece of shareable content. When you hit the right piece of content and it goes viral, it means posts is being re-tweeted or hashtagged on Twitter… giving you exposure to an even larger audience.

This creates a domino effect that can help your business become more successful much quicker. Once a piece of your business content goes viral, you can leverage your newfound popularity as a marketing tool for your business.

8. Twitter Is A Way To Watch Out For Your Competition

Reaching to your customers is just one part of the equation. Twitter also allows you to listen to customer feedback and complaints they may share publicly with your competitors.

You can definitely use this to your advantage by then offering a better product and service. Additionally, if you lack the insight of your customer’s social behaviors, chances are your competitors may have done all the hard work and all you need to do is look for it.

9. Twitter Can Help Boost The Sales Of Your Business

As your Twitter following grows… so too should your business.  You’ll have more people you can promote your brand, products and services to.

10. Twitter Can Help You In Building Brand Loyalty Among Customers

One way of having a loyal customer is by sending them a personal message after they follow you. This will let them feel they are valued, and in return they have an increased trust and appreciation for your business. To keep help keep them, must respond to their queries as fast as possible.

Make sure you use Twitter to frequently give them updates.  And make sure there you appear to always be there to help them.

Final Thoughts About The Benefits Of Using Twitter for Business

There you have it! There are a lot of benefits of using Twitter for business. We covered are just a few examples of the important benefits. I expect that this will help you decide to pursue Twitter as a marketing platform.

If you have a business, I suggest that you start creating a Twitter business account.

Be sure to also read my blog about the Key Tips On Using Twitter To Market Your Business to help you really start to take advantage of Twitter for your business.  And check out my Comprehensive Guide to Twitter Marketing for more tips.

Do feel free to tell me your own thoughts and advice in the comment section below. I would love to hear you about my article on how to convert Twitter account to business.

If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. 7 Benefits Of Twitter For Business
2. How to Convert Twitter Account to Business
3. Key Tips On Using Twitter To Market Your Business

The Benefits Of Using Twitter For Business - Mike Marko

Author: Mike Marko
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Article: The Benefits Of Using Twitter For Business

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