Beginner’s Guide to Facebook Marketing Services

Beginner's Guide to Facebook Marketing Services - Blog

“Beginner’s Guide to Facebook Marketing Services” written by Mike Marko.

Do you know anything about using Facebook marketing services?

When it comes to creating a presence on social media, the platform most likely to pop into one’s mind is Facebook. That’s because Facebook is so large. In fact, it has over 1.6 billion users.

But just having a social media profile on it doesn’t assure you of attention. This is where Facebook marketing services come in.

Facebook marketing services are used by many companies to boost their visibility on the platform. Remember: over 80 million businesses actually use Facebook. That means a lot of competition for consumers’ attention, whatever your niche.

So tools like Facebook marketing services are crucial for many brands. Want to know how and why? Then you’ve come to the right place!

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It doesn’t matter what kind of business you run. You could be a heavy equipment retailer or a clothing shop, for example. In either case, you could still use Facebook marketing services to your advantage.

Facebook has become a place where businesses can market their company and products using Facebook marketing services. So now you probably want to know: what are these Facebook marketing services?

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Facebook Business Page

A Facebook business page is one of the most widely used Facebook marketing services. This type of page is free and works like a personal Facebook profile, only for a company.

A Facebook business page allows professionals to have an easy-to-maintain online presence. This makes it easy for people to learn more about their business. It also allows businesses to keep loyal customers updated and connected to them.

Through posts on a Facebook business page, you can build your brand identity and show the human side of your company. Your content will include not only product listings but also sharable content and images on your own page.

Think of this as putting a face on your business to better connect with your audience.

This makes your business more approachable. That’s since you have a presence on a social media platform that your target audience most likely uses too.

A Facebook business page can also help you connect with your fans through posts, messages, and even your comment section.

Still, you can only achieve this if you learn how to optimize your Facebook page. You can do so by remembering the following:

  • Use your brand name as your Facebook page name to make it search-friendly.
  • Use a custom URL for your Facebook page that’s consistent with the handles you use on other social networks.
  • Provide key information about your business in your Facebook page’s “About” section to make it easier for your followers to contact you.
  • Accurately represent your brand through your profile and cover photos.

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Classic Facebook Advertisements

Facebook marketing services include classic Facebook advertisements.

These ads appear in the side columns of the Facebook site. They have a very simple format. They include a headline with a copy, an image, and a link. The link redirects to a Facebook page, a Facebook app, or an outside website.

Classic Facebook ads work like previews for your business and your products. They’re meant to encourage users to click on them, which redirects the users to your business.

This example of Facebook marketing services can help you increase your likes on the platform as well as drive website clicks. Facebook advertising also gives you practical features and tools like these:

  • A demographic targeting system by Facebook (age, location, education, and interests),
  • The ability to set up advertisement budgets,
  • Ad testing, and
  • A built-in ad performance measurement too.

Facebook Contests and Promotions

This is one of the Facebook marketing services that help increase fans and promote brand awareness. This is especially true when one of the conditions to join a contest is to like and engage with a post or your Facebook page.

Keep in mind that you can’t use Facebook itself to host contests, though. Instead, you can use third-party applications to create a contest. Then, just direct your followers to that app from their Facebook page.

You can make use of paid third-party apps such as Shortstack and Pademodo to host your competition. Note that most third-party apps of this type have a free option but have limitations on those.

Once you host a promotion or a contest, make sure to communicate with your fans and publicly announce the results. This should go without saying because being open to your community about this reassures them that your business isn’t a scam.

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Facebook Promoted Posts

The Facebook Promoted Post is a paid option that boosts a post’s chances of being seen on Facebook users’ newsfeeds.

How does this particular example of Facebook marketing services work?

Basically, it lets you take a post and boost its reach. You can choose whom you want to promote it to.

Options include people who like your page, friends of people who like your page, and other demographics you’re targeting.

The amount of promotion Facebook does on your behalf is based on your budget. For as little as $15, you can reach anywhere from 2,600 to 4,900 users with a promoted post.

This helps you increase a post’s reach and impressions. That’s helpful, especially if the post in question contains important announcements, promotions, limited products, or even a link to your website.

This option also prevents your paid posts from being swamped by other posts. In short, this is one of the Facebook marketing services that increase the chances of important posts being seen.

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Facebook Insight

Facebook Insight helps you understand how your Facebook page and posts are performing. This is one of the Facebook marketing services that serve as tools for keeping track of your Facebook activity.

With Facebook Insight, you can get data on the following:

  • Promotions or Facebook Ads
  • Followers
  • Likes
  • Reach
  • Page Views
  • Page Previews
  • Actions on Page
  • Posts
  • Branded Content
  • Events
  • Videos
  • Stories
  • People
  • Messages

This data can help you assess how your Facebook page is growing. This means that you can track milestones. You can also check which of your Facebook marketing services and strategies are working. That makes it easier for you to plan your business’s Facebook marketing.

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Final Thoughts on Using Facebook Marketing Services

I’ve told you all you need to know about Facebook marketing services. I’ve even shown you why you should be taking advantage of them for your business.

As a business owner, you’re free to choose what Facebook marketing services you’ll use and how you’ll use them. Are you going to stick with the classic side-column Facebook ads, pay to promote a specific post, or maybe host a Facebook contest for your followers?

It’s up to you which of those to put into practice! However, you should always remember to check your Facebook Insights to see how your strategy is working for your business. Studying that data can help you a lot with your marketing.

In sum, Facebook marketing services should be considered when you’re building your Facebook marketing strategy. If you have more questions about Facebook marketing services, feel free to comment below.

By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

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Suggested Articles:
1. Why You Need to Do Facebook B2B Marketing
2. The Best Way to Customize Facebook Page
3. Why Should You Create a Facebook Company Page?

Beginner's Guide to Facebook Marketing Services - Mike Marko

Author: Mike Marko
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Article: Beginner’s Guide to Facebook Marketing Services

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