The Essential Facebook Advertising Tips for Small Businesses

The Essential Facebook Advertising Tips for Small Businesses - Facebook, Advertising, Business

“The Essential Facebook Advertising Tips for Small Businesses” written by Mike Marko.

Growing a small business can be a real challenge…

But that doesn’t mean it’s not possible.

With Facebook marketing strategies, you will be able to grow your small business easily and effectively.

Facebook is one of the best platforms to promote and announce your products and services. More than that, Facebook is a great place to widen your brand exposure and increase website traffic.

But to be effective in marketing your business through Facebook, you have to do specific strategies to make your marketing schemes even more effective.

In this blog post, I will share with you some of my Facebook advertising tips.

Elevate Your Business with These Facebook Advertising Tips

Large companies and huge enterprises use Facebook as well to boost their businesses. Hence, the competition in advertising on Facebook has become tougher each day.

So, as a small business, how would you stand out in advertising your business on Facebook? Read further to know the Facebook advertising tips.

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Facebook Ads for Small Businesses

As a small business owner, one of the crucial things you need is a robust social media marketing plan. The reason is that marketing on social media can help build your online presence.

It’s worth noting that almost all people rely on Internet platforms to acquire what they need and want. Being the most popular social media platform, Facebook is the best platform to perform powerful marketing strategies.

As a small business owner, you sure do not want to miss the opportunities that Facebook has in store for you.

One of Facebook’s features for businesses is the Facebook ads. Facebook ads can be very beneficial for your business, and here are the reasons why:

1) Facebook Ads are Perfect for Targeting

The level of targeting saves your budget from serving ads to people who will never be interested in what you have to offer. With Facebook ads, you will be in control of your target audience. That means you can specify to whom you want your ads to show up.

Facebook ads let you cut through the noise and deliver your content only to the audience who are interested in your brand and business.

With Facebook ads for small business, you can target people based on:

  • The languages they speak.
  • Their age.
  • Based on their location particularly in country, city, state, or zip code.
  • Listed interests, pages they like, topics related to interests, even pages their friends like.
  • Using a tracking pixel to target people you have taken action on your website.
  • The device they access Facebook from, including mobile, tablet, and desktop.
  • Email addresses that you upload to use for targeting.

2) Facebook Ads Have a Clear Reporting

It’s vital that you know what’s going on with your ad posts. Being able to keep track of your ads will let you monitor which ad posts is driving you traffic very well and which is not.

Facebook also gives you a very clear report on the cost of each action. It will show you how many views your ad posts got, and how many of the ad posts you have gotten clicks and interests.

Ideally, Facebook delivers a variety of metrics that can help you assess the effectiveness of your ad campaigns. This includes:

  • Reach,
  • Cost per action,
  • Total spend, and
  • Clickthrough rate (CTR).

Understand how Facebook ads work by reading this blog Understanding How Facebook Page Ads Work.  Be sure to click here to learn more advantages of using Facebook for your business. 

Now that you know these two benefits let’s go over into this Facebook advertising tips you need to know.

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Tip 1: Target the Appropriate Audience

As already mentioned above, Facebook ads allow you to select your target audience manually. You may pick an audience of a specific age bracket, location, interest, hobby, or gender.

This is a great feature to take advantage of! For example, if your small business focuses on selling apparels and accessories for pregnant women, then you may set your target audience to expectant women aged 25 to 40 years old.

On the other hand, if your business focuses on selling tactical gears, weapons, and hunting supplies, apparels, and accessories, then you can set your target audience to men aged 25 to 50 years old with interests in deer hunting, law enforcement, etc.

Targeting your audience is very crucial in online marketing. Without this feature, you may be showing your ads to the wrong people — people who are not interested in your products or services. That means you will only waste some important resources like time, efforts, and even money.

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Tip 2: Get Landing Pages Right

An ideal customer that will click through your ad wants to see a relevant and valuable offer. Most likely, you will only have a few seconds to prove to them that you’re the right deal.

How do you that?

You need to catch your visitor’s attention with a targeted landing page to convert them into a customer.

When you get the landing page right, your chances of achieving a better return on investment (ROI) increases. You must use proper visual elements on your landing page when it comes to getting real results.

Your landing page should simplify things for your Facebook ad visitors, and not complicate them. You must also avoid using any distracting elements that clutter your page.

The key here is to organize your landing page and make sure that it is well optimized for better page loading.

Tip 3: Use Engaging Images

Another Facebook advertising tip is to apply engaging images in your ad posts.

The images you put on your ad posts play a vital role in catching the audience’s attention. So make sure you use an image that helps your ad stand out from the rest.

The best thing you can do is to have a custom image content that is done creatively. If you use text in your ad images, only include little text. Facebook prefers images that have little to no text, so make sure you use these texts more appropriately.

Also, avoid using or choosing a random stock image. Original image or custom images are still the best. You can either hire professionals to do it or experiment with your photography skills in taking the best product photos.

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Tip 4: Don’t Forget the Video Ads

If there’s one Facebook advertising tip that you shouldn’t miss, that is having video ads. Facebook is giving immense importance to video ads. It’s one of the ads that has taken more positive effects.

By incorporating videos, you can experience a better organic reach and a higher engagement rate.

If you’ve been using Facebook personally, you may have observed that most contents on your news feed are either a live video story or a YouTube video link. As a marketer, you too should do the same for your brand.

Remember, video ads on Facebook have to be structured keeping in mind the audience you’re targeting. If you’re a clothing brand, you can do how-to styling on your video content. Or share videos on the latest fashion trends.

Most importantly, your video ad on Facebook needs to be interesting. Its number one goal is to grab the attention of the viewer in the first 3-4 seconds to make an impact.

As a tip, add sounds to your video… all the while making sure your videos are still very effective even without sounds or in silent.

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Final Thoughts on Facebook Advertising Tips for Small Businesses

That sums up today’s Facebook advertising tips. Facebook ads is a powerful marketing tool even for small businesses. By using the features correctly, you will be able to elevate your business despite the tough marketing competition.

With Facebook, you can easily reach out to your target audience. You can also track and analyze ad posts and determine which ones are most effective and which ones need improvements.

Keep these Facebook advertising tips in your mind as you start creating your Facebook ads. As a recap:

  • Define and target the right audience,
  • Optimize your landing pages,
  • Use engaging images, and
  • Don’t forget the effectivity of video ads.

Get to know more about how you can elevate your business through Facebook marketing by reading our complete guide for Facebook.

That’s it! If you still have questions about Facebook advertising tips, just leave it in the comments below!

By the way, you should take a look at our “Results in Advance” program and see how we can implement Pervasive Presence™ in your business.

We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!

If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.

How to Advertise on Facebook with Paid Advertisements

P.S. – If you like this post, feel free comment down below and/or share on Facebook.

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Suggested Articles:
1. Effective Strategies on How to Market Your Business on Facebook
2. Understanding How Facebook Page Ads Work
3. The Secrets to Become a Facebook Marketing Expert

The Essential Facebook Advertising Tips for Small Businesses - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you want a system to help you rank in Google just like I do, then check out IM Consultant Services.

Article: The Essential Facebook Advertising Tips for Small Businesses

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