Advantages of Using Twitter for Small Business

Advantages Of Using Twitter For Small Business

“Advantages of Using Twitter for Small Business” written by Mike Marko.

I know…

You’d rather focus on managing your business than reading a lot of random tweets every minute, let alone what someone is having for lunch.

Why would you even consider using Twitter for your business?

I want to show you how 140 characters can help your business in ways you might not have considered. In this article, I’ll reveal some of the advantages of using Twitter for small business.

Reasons Why You Should Turn to Twitter for Small Business

Small businesses face a ton of problems for the first months and even years. I’ve been there. Those problems even sometimes get so difficult that you might consider closing the doors.

Why does the situation get so dire? The main problems might be:

  • How to find customers
  • How to advertise well
  • How to beat the competition

Twitter can help on all three fronts. You can find more customers, advertise your product or services, and get ahead of the rest.

When it comes down to it, nearly every problem that most small businesses have can be addressed using Twitter for small business.

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Find More Customers

Almost everyone who has access to the Internet has their own Twitter account. Twitter has been one of the fastest growing social media sites for a decade, and it’s not going anywhere.

You can safely assume that just about every business owner in your area has a Twitter account, too. Think about it – even executives in big companies such as Dell, HP, AT&T, and Microsoft are using Twitter, both personally and professionally.

Look at any company on Twitter, and you will see that even small numbers of followers can make a big difference.

From big corporations that write back to their customers quickly when they ask questions on Twitter, to small corner stores that allow clients to continue their conversation once they go home, Twitter is a platform that helps companies find more customers and then communicate with them.

Don’t look at using Twitter as being a waste of time. Take a look at the various ways where you could get more followers.

Use Specific Keywords and Hashtags

You have the ability today to use Twitter’s popularity to reach more people who might be interested in your products or services.

Don’t ignore the opportunity of reaching out to million users on Twitter. This kind of exposure will open many more doors for you.

Out of billions of Tweets generated every week, words are filtered using Twitter’s filtering options. That’s what will make the difference for your posts.

If you want potential customers to know about your business, think of keywords and hashtags related to your business. List them out, and research them online. Then, include both keywords and hashtags in your tweets.

Hashtags are keywords with the “#” sign before them.

For example: #smallbusiness, #business, or #startup. By using such hashtags, your tweets will be categorized by Twitter.

Most importantly, if you use hashtags and keywords, your tweets will begin to appear on specific topics when people search, or when they view their Twitter stream.

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Connect with Influencers

Connect with larger companies using Twitter.


Because real people and real businesses are on Twitter. And building a relationship with a well-established company is good for your small business.

There are many ways to connect effectively. Try looking for companies that get retweeted frequently.

Then try engaging with them on a regular basis so that your Twitter account might be seen by people in their following. This really works!

Faster Way to Spread Message

Use Twitter to spread your announcement fast.

Try tweeting every time your business has an announcement. For example, when you want to broadcast:

  • new products,
  • special deals,
  • upcoming events.

This is useful to get your message out to all people using the internet, not just Twitter users.

How is that possible?

Twitter is very popular on search engines, so when certain keywords are searched on the internet your tweets might come up in those searches.  This is the case when your keywords and hashtags are highly targeted, and if the post is popular.

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You Can Use Twitter to Advertise

For business owners who have less of a budget to spend on advertising, Twitter can really be an ideal solution.

You can use Twitter for free most of the time.  And when you have a special promotion or event you can advertise that even with one or a campaign of posts on Twitter.

If you advertise on Twitter, you can spend a specific amount of money.  Then your tweet will be displayed and exposed to a wide, targeted audience.

Twitter Ads offer various services such as promoting your account or your specific tweets. This feature can be very useful in reaching potential customers who are not yet aware of your business.

Building Your Brand

Aside from simply communicating with your audience, think about Twitter as a way for you to develop the image of your business.

A business with a well-defined brand often finds much wider success.

For example, many times people will only choose your business if it has positive reviews and feedback.

Additionally, if you want to really know what people are saying about your business, use Twitter and connect to your local community.

Your Local Community Brand

Your business needs to build a relationship with your local community to know what your customers love and hate about you.

Knowing your customer’s feedback can help you easily fix the flaws of your business and plan your business strategy.

Additionally, if you satisfy your local customers, there’s a possibility that they will refer your business to their friends (which may even lead to business from outside your community).

Beat the Local Competition

You can also use Twitter to gain an advantage over other businesses in your area.  You can keep in touch with your local target customers.

Imagine how powerful this could be!

Go right now to your favorite search engine, and type “food near me” and you will see that you immediately see results and reviews for restaurants.

In a similar way, go to Twitter, then search for “near this place” and you will see tweets that are made by people in your local community.

Will you be in those tweets? Or will your competition…?

Final Thoughts About Twitter for Small Business

Twitter is a great tool for your small business. 140 characters can make a big difference to your bottom line. The key to your success could be just a few clicks away.

Every time you are sending out a tweet, make sure that you are thinking about Twitter as a platform for advertising, building your brand, spreading your message, and interacting with your customers (both local and distant).

If you read through this article, and implement only a few small things in your own Twitter account, you can get ahead of the competition locally, and make a big difference to your success.

Try using Twitter for small business! It can save you a lot of money, and it will bring in the customers you deserve.

If you have a business but no Twitter account yet, then I suggest that you start creating a Twitter business account.

Be sure to also read my blog about the Key Tips On Using Twitter To Market Your Business to help you really start to take advantage of Twitter for your business.  And check out my Comprehensive Guide to Twitter Marketing for more tips.

If you want help in building up your Twitter account, feel free to contact me and we can talk about the different services we offer.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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Suggested Articles:
1. 5 Useful Twitter Business Tools For Consulting Businesses
2. The Benefits Of Using Twitter For Business
3. 7 Benefits Of Twitter For Business

Advantages of Using Twitter for Small Business - Mike Marko

Author: Mike Marko
Click here to contact Mike

If you need help marketing your business online then check out IM Consultant Services.

Article: Advantages of Using Twitter for Small Business

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