“How To Build A Dynamic Marketing Funnel – Part 1” written and video by Mike Marko.
Have you heard about online marketing funnels?
I had talked about marketing funnels previously in another article. I taught you a lot about what was involved in a basic marketing funnel.
Today, I want to take it one step further and not only talk about marketing funnels, but also how to make it dynamic so that you can further maximize your profits from your leads.
Time to roll up our sleeves and get started.
How To Build a Dynamic Marketing Funnel
In the following video I talk about how to build a dynamic marketing funnel that will help you get better results when you are marketing your business online.
VIDEO: How To Build a Dynamic Marketing Funnel
If you find this overwhelming, you don’t have enough time, or you simply want to work side-by-side with me in creating your capture pages and marketing funnels, then feel free to contact me and we can talk about the different options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:
So what are the elements of the funnel?
Let’s cover them in more detail.
How to Build a Dynamic Marketing Funnel – The Capture Page
The lead capture page, or landing page, is where you collect contact information such as emails from people visiting your website. It has been demonstrated that only 1 or 2% of people who are first exposed to your offer will buy if they will buy at all. That means you need to keep exposing people to your offer.
That’s why collecting emails from visitors is very important for marketing online.
That’s where the lead capture page comes in!
For more information on creating great capture pages check out my article, The Key Tips To How To Make A Lead Capture Page.
How to Build a Dynamic Marketing Funnel – The Lead Magnet
Lead magnets are irresistible bribes you you offer that give your visitors value in exchange for their contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting for an offer.
The best lead magnets are customized to the needs of your target audience. For instance, if you know your target audience is struggling to get quality leads for their business then your lead magnet could be about “Discover the Key Tips To Ensuring You Get Quality Leads That Convert For Your Business.” It speaks to the needs of that audience.
Lead magnets can come in the form of:
- Guide/Report. This is a very common form of lead magnet.
- Cheat Sheet/Handout. These work well, and have a different feel than a guide or report. They are generally short (one page or so) and get right to the point. These can also be checklists, blueprints, etc.
- Toolkit/Resource List. This can be a great for the right target audience. It may be worth doing split testing to see if this would work for your business.
- Video Training. If you are comfortable, video training can be a great way to deliver the lead magnet. I use this all the time, and have quick calls to action at the end to maybe have the subscriber do a desirable action.
- Software Download/Free Trial. This is pretty common for companies promoting their software.
- Discount/Free Shipping. I’ve done this for clients where you can offer a discount coupon for signing up to the email list.
- Assessment/Test. This can make a powerful lead magnet if you have an assessment that the target audience wants and needs. These assessments can be used to help flip the visitor into a sale depending on the results of the assessment.
- Sales Material. This is great if you have online sales material, like a catalog, that you can send once they provide an email.
Note that the lead magnet should only be accessed by a link from within the welcome email (see below). That way you reward people for entering a valid email.
How to Build a Dynamic Marketing Funnel – Welcome Email
Soon after the email is entered into the capture page, it is registered in the autoresponder (“AR”) and the welcome email is sent out.
The welcome email is a great way to introduce the subscriber to you, telling who you are and what to expect in the future. It will also contain a link to the page containing the lead magnet if its a download file or a single video gift.
The lead magnet page should be pretty simple and straight forward, often just thanking them for subscribing and presenting the free gift. Sometimes you can also include a call to action to have them click a link for more information, or just link to a contact us button.
Recommended Tool For Your Funnel
For people getting started, I recommend getting Clickfunnels to help build your marketing funnel. It’s easy to use and very effective at building a list.
I also recommend getting Aweber to link up to Clickfunnels as your autoresponder, especially for when you start. Be sure to contact me if you want to build marketing funnels that are more complicated in nature and we can discuss appropriate tools.
Final Thoughts On How to Build A Dynamic Marketing Funnel – Part 1
When you create a dynamic marketing funnel that incorporates all of these elements, you’ll find that you’ll get a higher rate rate. The key, though, is test everything and don’t take anyone’s word for it. All traffic will respond differently to different lead capture page designs and lead magnets.
Test… test… test…
But in general, if you follow the elements I talked about above you’ll do much better overall.
You can learn more by reading part 2 of this article by clicking HERE.
If you need help in creating your lead capture page and marketing funnel and want to work side-by-side with me in getting you all setup, then feel free to contact me and we can talk about the different options we offer. Or use the link below to apply for your “results in advance” free consultation and let’s get started right away:
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